Why I Rarely Guest Post

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Why I Rarely Guest Post image rarely guest post.jpg

Most people assume that because I’m a professional writer, guest posting is a huge part of my marketing plan, and it’s as easy as pie for me.

I’m about to clear that up.

Guest posting is a hot topic these days. It can be very beneficial to your business because it puts you in front of a new audience – and hopefully a bigger, more well-established audience.

Guest posting is also challenging. Before you dive in, you need to figure out and decide:

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  • If it compliments your overall marketing strategy
  • How much time you want to dedicate to it – realistically
  • What outlets / websites / blogs your target customers are reading, which ones are open to guest posts, and for those that are, what their requirements are
  • If you’ll be writing your guest-post pitches and articles yourself or hiring a ghostwriter to do it for you

I personally encourage my clients to have an experimental mindset with guest posting. People rarely strike gold with the first swing of a pick-ax. Sometimes you need to mine in a few different locations with a few different tools to find that treasure.

I Gave It the Old College Try

Guest posting has been great for my website traffic. It actually had a lasting effect – months after some of my guest posts were published, I still get traffic from them.

I did my own guest-post outlet research at first, but I found it too time-consuming. So I outsourced it to a researcher who came back with a neatly-organized list of possible guest-posting places, with links to their pitch requirements. That was a great investment. It saved me tons of time and stress.

Once I had that list in hand, I began the process of pitching my guest post ideas. This also was time-consuming, because every outlet had its own requirements. Some were a lot more in-depth than others.

A few of my ideas got picked up. So I carved time out of my schedule to write the posts and sent them off before the deadlines.

All of that work, and even with the traffic bump it hasn’t led directly to any new business for Horizon Peak Consulting.

A Startling Guest-Posting Failure That Led to a Great Success

I pitched a post to a Web design blog about a year ago. The topic was choosing the right words to use on website call-to-action buttons, and the editors quickly gave me the go-ahead to write it and send it to them. So I did just that.

A week later, it was rejected because it didn’t fit their audience.

I went over my pitch again, and I went through their website again, and I couldn’t understand why they rejected it. But I’ve been a professional writer for nearly 18 years and rejection lost its sting a long time ago, so I just shrugged my shoulders and moved on.

I pitched the post to three other potential guest-posting outlets… and it was rejected three more times.

I knew the post was good, so I wasn’t sure what the deal was. I got frustrated enough that I decided to just use it on my own blog.

That post – 20 Power Words That Get Your Audience Clicking – took off like a rocket. It is still one of my most popular posts today.

I Didn’t Give Up – But I Weighed the Reward Against the Effort

So after all of that, I have decided that guest posting isn’t going to be a huge part of my marketing plan for Horizon Peak. And you know what? Lightning didn’t strike me dead. My business is still flourishing.

I’m sure you’ve read many stories of business success that stemmed directly from guest posting – and I heartily encourage you to try it. But if it doesn’t bring you the results you want, it’s okay to not spend a ton of your time on it. There are probably marketing tactics that will work much better for you. Go try something else! You can always come back to guest posting later.

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3 Rarely Used Guarantees That Will Boost Your Sales

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Everybody knows that they should be guaranteeing their product.

Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling.

They’ll feel as if you don’t believe in your product enough to make sure they get the results they’re looking for.

(And they would be right)

In this article, I do NOT want to talk about why you need a guarantee.

(Hint, it’ll increase your conversions)

Instead, I’d like to talk about 3 unique styles of guarantees I almost never see people use these days. Instead, most people stick to…

The (Weak) 30/60/90 Day Guarantee

If this is your only guarantee right now… STOP.

You need to rethink your strategy.

They are so commonplace, customers these days jump right over them. They hardly even notice that you have them. They display absolutely no confidence in your product because they’re almost mandatory to have.

In some cases, these common, lackluster guarantees won’t even help your sales.

And that’s a good thing!

If you’re going to have a guarantee, you want something good. Something strong. Something that says “What I’m selling you WILL help you… and I’m so confident in that fact, I’m willing to put my own reputation on the line to prove it.”

How do you do that?

Here are a few guarantees I’ve come up with for my clients over the years. You can EASILY model these and use them in your own business as your next “surefire” way to increase your conversions.

guarantee - placeitSource: Placeit.net

The “I’ll Work With You Personally” Guarantee

I have a client named Scott. Scott is an amazing guy who helps people find careers they are truly passionate about. He then helps them make a great living out of them.

In his course, he shows people how to do this.

However when working with him, I felt his standard guarantee was a little weak. After all, everyone else in his market was offering a standard “if it doesn’t work for you within XX days, we’ll give you a refund” guarantee.

So instead of that, we gave the client a chance to…

Work With Scott – Free!

This is what we came up with…

I want to put the risk 110% on my shoulders – and off yours.

This course comes with a 90-day no questions asked money-back guarantee.

If you don’t see real, lasting, exciting change in your career and life… if you aren’t clearly headed down a better and more fulfilling path… I insist that you email me and ask for a full refund. I’ll even cover the credit card processing fee.

PLUS, if at the end of 90 days you still haven’t identified one of your passions and started to make money from it, I’ll offer you a free one-on-one coaching session to get you back on track. These are full-fledged sessions I charged up to $ 250/hr before I closed my coaching practice.

If you put in the work and go through the process, you WILL find your passion and build a career around work that excites you. It’s worked for thousands of people before you in hundreds of different scenarios, and will for you as well.

See how much more POWER and CONFIDENCE that guarantee displays? Do you have any doubt in your mind that his course won’t help you? Of course not! And just in case it doesn’t, you get to work with him personally just to make sure you get what you’re paying for.

 The “I’ll Give You My Competitors Product” Guarantee

Imagine this…

You walk into a martial arts studio and ask about the classes they offer.

The teacher looks you in the eye and says…

Come in and try the classes for 30 days. If within those 30 days you don’t feel more confident about your fighting abilities… see a noticeable improvement in your health, speed and the ability to defend yourself… or think you have a better option ANYWHERE else…

… I will not just refund the money you’re paying me, I’ll also call any of my competitors—the one you would like to try next—and personally buy you your first 30 days at his or her location.

Tell me, is there ANY chance you’re going to turn down that offer?

Of course not!

Again, it all comes down to the confidence that person is radiating. It’s contagious.

And just in case those don’t quite fit with your business, here’s another one to try…

 The “I’ll Double/Triple Your Money Back” Guarantee

I’m using this guarantee with another client, as well as my own product I just launched.

Since I’m using this in two different ways right now, let me give you an example of how both of them sound.

Giving Double Your Money Back

The clients (partners) I’m working with right now are among the most well-known, respected and influential experts in the fitness world.

He’s grown a membership of over 300,000 people, and she has been the trainer on one of the most popular weight loss reality TV shows in the world.

Needless to say, they have A LOT of competition. The weight loss industry is extremely competitive, so we needed to do something unique.

So we’re actually combining the previous two guarantees. It goes something like this…

You have an unlimited amount of time to try this system and make sure it works for you. If at ANY time in the future you are struggling, just get in touch and I will personally review and tweak your nutrition and exercise plan. If you are still struggling with your weight after that, I’ll not just refund your money but give you double your money back.

Again, see how powerful that is?

To anybody looking to lose weight, it’s nearly impossible to have any doubt in your mind that it’s going to work for you. It takes away almost all resistance.

And when you remove resistance, you make more sales.

Giving 35x Your Money Back

I want to warn you: This next one, which I’m personally using, is ballsy. You need to be extremely confident in what you’re offering. You also need to make sure you have the financial status to back it up, just in case it flops in your face.

However, the payoff can be amazing.

Before I show you it, I’ll mention that this current offer converted at 25% (to my house list).

Was it because of the guarantee?

Maybe, maybe not.

But it certainly helped.

This is what the guarantee says…

Guarantee #1:

If for ANY reason you feel this training wasn’t worth your full time and attention, I insist you shoot me an email to ask for a refund.

At ANY time, for ANY reason. There is no time limit on this guarantee.

Guarantee #2:

If you read through it, and can prove to me that you have all 9 of these growth hacks already implemented in your business, I will not just refund you $ … I’ll send you a $ 250 check for wasting your time.

(The original offer is $ 7… which means I’ll be giving them 35x their money back)

It All Comes Down To Testing

In the end, you must test it.

I’ve never seen a test where a STRONG guarantee failed to beat a standard guarantee. And yes, sometimes they will increase your refund rate.

However I’ve also never witnessed a case in which the increase in conversions from the upgraded guarantee resulted in less overall revenue.

So again, test it and see how it works for you.

If you’re nervous – Review your product and make it better.

If you’re confident – Test it today!

I hope this article has helped expand your thinking. Let me know what you’ll be doing to upgrade your own offers!

Read other Crazy Egg articles by Jeremy Reeves.

The post 3 Rarely Used Guarantees That Will Boost Your Sales appeared first on The Daily Egg.


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