Bloomingdale's apologizes for 'date rape' reference in holiday ad

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The retail chain received heavy criticism over what many social media users called ‘insensitive’ and ‘offensive.’

By Kevin J. Allen | Posted: November 13, 2015
If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent.

Apparently Bloomingdale’s didn’t get the memo.

Check out this holiday-themed ad from the brand:

The text of the ad reads, “Spike your best friend’s eggnog when they’re not looking,” as a man stares at a chuckling woman holding a clutch in one hand and what we can only assume is a disgusting glass of non-spiked eggnog.

How much do you want to bet someone at Bloomingdale’s this week uttered the phrase, “Who approved this?”

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I’ll give you one guess as to the Twitter reaction (hint: It rhymes with “schnegative”).

Whatever Bloomingdale’s was trying to promote with the ad probably had nothing to do with date rape. Yet, here we are.

The brand has apologized, because what else are you supposed to do in this situation?

Do you think it was enough to fix its oversight, Ragan.com readers? How does something like this get past an organization’s sensors?

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