The retail chain received heavy criticism over what many social media users called ‘insensitive’ and ‘offensive.’
Apparently Bloomingdale’s didn’t get the memo.
Check out this holiday-themed ad from the brand:
— Natalie Bee (@ghostinmarble) November 11, 2015
The text of the ad reads, “Spike your best friend’s eggnog when they’re not looking,” as a man stares at a chuckling woman holding a clutch in one hand and what we can only assume is a disgusting glass of non-spiked eggnog.
How much do you want to bet someone at Bloomingdale’s this week uttered the phrase, “Who approved this?”
I’ll give you one guess as to the Twitter reaction (hint: It rhymes with “schnegative”).
#Bloomingdales says to spike a friend’s eggnog when they’re not looking. Horrific and offensive. Especially if it’s in a plain red cup.
— Brian Rush (@BrianRushNYC) November 11, 2015
— Thomas Keister (@thomaskeister) November 12, 2015
Even if it wasn’t an insensitive fail, what does spiking eggnog even have to do with shopping at #Bloomingdales?
— PRettyWitty (@PRettyWittyNYC) November 12, 2015
Really?!? Spike your friend’s eggnog when they’re not looking? So now you’re promoting date rape? #Bloomingdales
— Daniell Rebeckah (@EyEofaNoMaD) November 12, 2015
Some will remember to boycott. More will think they’re ‘edgy banter’. Bloomingdales won’t be harmed by this. But women will. #Bloomingdales
— Jack Monroe (@DrJackMonroe) November 11, 2015
Whatever Bloomingdale’s was trying to promote with the ad probably had nothing to do with date rape. Yet, here we are.
The brand has apologized, because what else are you supposed to do in this situation?
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes.
— Bloomingdale’s (@Bloomingdales) November 10, 2015
Do you think it was enough to fix its oversight, Ragan.com readers? How does something like this get past an organization’s sensors?