A well-designed interior not only looks great and is a pleasure to be in, but acts as a much more functional and practical room. It takes experience, skill and knowledge to be a quality interior designer and like every profession, there are several key principles interior designers need to be aware of and utilise in order to be successful in their trade.

Whether you are dabbling with interior design for the first time or you are looking to employ a quality interior design company and want to ensure they have the necessary skills and experience to do a good job, take a look at the following five key principles of quality interior design.

Setting the mood

One of the most important principles of interior design is to adapt a certain mood in a living space. The mood is created by internal aspects such as the choice of colour, textures, furniture and fittings. It is important that the ‘mood’ of the room is mapped out during the design stage of the project to avoid any elements of the décor clashing and the mood becoming disjointed or erratic.

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Every room has its own function and a quality interior designer will ensure the room functions at its optimum. For example, the focal point of the room should be optimised not only so it dominates the look of the space but also so it works at its best.

For instance, a fireplace could be surrounded by chopped wood, not only making it look cosy and appealing but also ensuring it can be lit and used when necessary. Likewise a bed in a master bedroom should be adorned and decorated so that it stands out and is fit for a comfortable and cosy night’s sleep.

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Injecting personality into the space

Once the mood and functionality has been established it’s time to have some fun playing around with the personality of the room.

Injecting personality into the space is definitely a key principle of interior design and can be achieved by placing accessories into the space, such as pictures, photos, ornaments and cushions. Personality can also be achieved through certain décor features that stand out, such as an accent wall or a ceiling that is painted in a different colour from the rest of the room.

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Achieving repetition

If every element and feature in a room was a different style, colour, texture and material, the space would be visually messy, disorientating and uncomfortable to be in.

Another key principle of interior design is to create an element of repetition into a living space. Whilst having a uniform design can look uninspiring and mundane, repeating certain features such as colour, line, texture and pattern can craft a greater sense of style and create a calmer and more tranquil ambience.

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By the same token bringing contrast to a room should be an aspiration of most interior design projects. Contrast makes a space more interesting and visually appealing to the eye.

For example, placing directly contrasting colours next to each other such as black and white cushions is widely considered as the hallmark of quality and stylish interior design.

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Tips courtesy of New i.d., who deliver beautiful environments for all interiors. Most recently they have designed St Dunstan’s court in London. 

BOE Magazine


Google Search Quality Guidelines: Released!


Yesterday, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.”

Why did Google release their search quality guidelines? They say it’s because of the recent mobile explosion these past few years. More users than ever are on-the-go and need answers now. And their smartphones are the way they get those answers. Basically, Google wants to “provide transparency” for webmasters to cater to users’ needs.

Mimi Underwood, Google’s Sr. Program Manager of Search Growth and Analysis, reminds us that the Google Quality Rater guidelines are always changing. As search keeps changing, these guidelines will continue to change as well. And what’s more, Google says new versions of these guidelines will be released periodically.

For now, it’s definitely worth it to pour over this document and see what’s inside.

An evaluator sitting in front of a computer, using the Google search quality guidelines to determine if a website is quality or not. The top shows the evaluator searching for

What’s Inside Google’s Search Quality Guidelines?

First of all, it’s worth noting that these guidelines do not determine a site’s rankings. They’re for evaluators to help Google develop their algorithms. Evaluators provide feedback on Google’s experiments. This lets Google provide better search results based on what “Google thinks users want.”

The result? A diverse array of factors that evaluators use to determine what makes a web page a “quality” web page. Here are some of the Google search guidelines that we think are the most interesting:

  • Characteristics of High Quality Pages

    • A Satisfying Amount of High Quality Main Content
    • Functional Page Design
    • High Level of E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • Characteristics of Low Quality Pages
    • Lack of Purpose Pages
    • Deceptive Pages
    • Abandoned Website or Spammed Pages on a Website
  • Understanding Mobile Users, Mobile Queries, and Mobile Results
    • Task Location (Locale) and User Location
    • Queries with an Explicit Location, Multiple Meanings
    • Understanding User Intent
  • Rating Queries with Multiple Interpretations and Intents
  • Specificity of Queries and Landing Pages

These are just a few of the Internet search guidelines evaluators use to rate websites. (Did we mention the document is 160 pages?) And this isn’t even the final version.

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How the SEO World Can Benefit

So why the release of such valuable information? Google may just be recovering from the leak that happened earlier this week. Either way, it doesn’t matter—the SEO world has received a major boon with this release. We get to see the full range of factors that go into making a “quality” page and website.

We’re positive we’ll see all sorts of articles popping up in the wake of this release. In-depth breakdowns of each of the Google search guidelines, that sort of thing. But for now, give the document a look. There’s lots to learn, and if what we know about mobile is any indication, we have to learn it fast.

Now if only they would release the Google Quality Guidelines…

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