Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]


What makes Instagram users like (or dislike) a photo?

Here’s what users consider the most share-worthy traits of Instagram photos.

“Images with a high amount of background space generate 29% more likes than those without,” according to the following Curalate infographic.

Moreover, images with high levels of texture generate 79% more likes than those without.

To find out more about what picture traits appeal most to Instagram users, tap or click on the infographic.

Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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The three qualities that helped a small coffee company raise $70m in venture capital


Is Blue Bottle’s James Freeman the patron saint of the mom and pops?

That’s the question I asked myself as Freeman and I spoke on stage at Pandoland in Nashville last week. For one thing, he’s middle aged. He looks more like a history professor than a hipster. His training was in… classical music. And his empire which has so far raised $ 70 million, began with just him, a cookie sheet and some raw coffee beans. 

The story of how James Freeman and Blue Bottle went from quirky San Francisco affinity brand to scalable, venture backed-business might not be a roadmap for every other business, but it is repeatable.  

Here are three important things Freeman had that most small businesses do not:

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