Reddit Introduces Its Own Publication: Upvoted.com

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In a post by Alexis Ohanian yesterday, Reddit, which has 202 million monthly users, announced that it was launching “a hub to give the stories of Reddit—from the seemingly ordinary to the extraordinary—the creative space to expand, breathe, and grow.” The new publication is called upvoted.com.

Reddit has been expanding their original content creation. In January, Reddit launched a podcast called Upvoted “to give voice to the Redditors whose stories grace our tens of thousands of frontpages.” The podcasts got more than 1.6 million downloads. In April, Reddit began a curated weekly newsletter called Upvoted Weekly that included Reddit’s “favorite posts you probably missed during the week.” Upvoted Weekly has over 212,000 subscribers, an average open-rate of 32% and click-through rate of 35%.

“With such positive data trends, we took it a step further and recently began writing articles we directly posted to r/upvoted,” writes Ohanian. “And you enjoyed those, too.”

What do people think so far? In Wired, Julia Greenberg writes, “In the works for the past year, the site looks and feels much like any other news site out there. It will have stories, infographics, illustrations, videos, and podcasts. It will include articles on news, sports, animals, and lifestyle issues. It will have its own website, upvoted.com, and a dedicated editorial team creating original stories. But, unlike other news sites, it will be a part of Reddit. And, very much unlike Reddit, it won’t allow comments on the site at all. (Nor, despite its name, will it have any kind of upvoting system.)”

According to Greenberg, Upvoted’s stories “are culled, curated, and written by a small editorial team.” The team of about 10 people is lead by former Myspace editorial director Vickie Chang. Their editorial process is that they find “stories on Reddit, verify the details, interview the original posters, and then write articles for Upvoted.”

Greenberg also theorizes about why Reddit is creating a publication now. “Reddit’s decision to launch an editorial site is, in part, an experiment to figure out how it can continue to grow,” writes Greenberg. “But it also seems to be, in part, about Reddit’s frustration with other news sites that find story ideas on Reddit. They’ll later repost the stories on their own sites, and, in essence, profit from Reddit’s community when the stories go viral.”

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Social Media Management: Managing Your Social Media Platforms Beyond Publication

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social-media-400854_640Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process.

One of the first things social media managers and/or business owners must determine for their social media management is a solid plan. This plan should basically include the type of content they plan on posting and how often they should post it.

Always (and often) sharing “fluff” on a business social media platforms is rarely a smart strategy. As well, when your business is using social media as a way of attracting potential clients for your business, relevant content from your industry is essential.

Once social media managers have their social media content and posting strategy in place, they must realize their job doesn’t end there: successful social media management involves so much more.

Knowing and understanding how social media management activities will help your business stand out from your competitors – and adds value for your audience.

Recommended for YouWebcast: Why, What, and How to Do Social Selling

Here are suggestions for social media management beyond publication:

Engaging

Doesn’t it make you feel like people are “listening” to you when they “Like” your Facebook status or “retweet” one of your posts on Twitter? Almost everyone likes that feeling, right? The concept for business social media management is similar. Whether your business posts on its social media platforms as your logo or as your headshot, engaging as a “human” makes a huge difference to your audience.

Saying “thank you,” when others share or retweet your posts is a common practice for business accounts. You can take this a step further, and maybe even spark a conversation, by adding an extra comment, or asking a question. Engaging with your audience is a way of showing your business’ human side and building relationships.

Responding to inquiries and/or complaints

Gerry Moran shares shocking stats in a recent article, “Listen Up. Your Customers Are Complaining on Social Media.” This information should certainly serves as a “wake up call” for listening and responding in a timely manner:

79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research.

Edison Research reports 42 percent of consumers complaining in social media expect a 60-minute response time. Then, eMarketer states 70 percent of brands respond to complaining customers (in social media) within 24 hours. {See the gap there?}

71 percent of consumers receiving a quick brand response on social media would likely recommend that brand to others, compared to 19 percent of customers who received no response, finds NM Incite.

As you can see, listening and responding as part of a successful social media management plan is critical. Find a system, such as a social media dashboard, that allows you to monitor your “mentions” or other conversations about you on social media. Popular dashboards for businesses include HootSuite, Sprout Social, and Sendible. You can use these dashboards scheduling posts and real time posting. More importantly, you can see immediately when people reply or respond to your posts. Getting these notifications creates a perfect opportunity for you to immediately engage people in conversations by commenting or answering their queries.

Providing the most up-to-date information

Sharing a blend of relevant and valuable content with your audience is an important part of effective social media management. However, providing your audience with content that current is even more important. People may perceive brands and businesses that share up-to-date information as more reliable and trustworthy than those who do not. You can use tools for easily discovering current and relevant content with sites such as Scoop.it, Feedly, and Alltop.

When to consider outsourcing as a strategy

Without a doubt, doing social media management “well” requires a lot of time and patience. It also requires consistency. And I did not even get into measuring, testing, and reporting in this article. So, as you can see, effective social media management is so much more than just posting on Facebook and Twitter.

Many busy business owners are discovering how outsourcing their social media management is helping them significantly – from brand exposure to ROI, and everything in between. Finding a social media professional or agency you trust to handle your social media operations can be a life-saver. A reputable social media manager will spend the time needed for posting and engaging on social media. Outsourcing your social media gives you back the time you need for handling the other important aspects of your business.

Do you see the difference between simply posting on social media versus having a complete social media strategy for your business? I’d love to hear your thoughts – please leave a comment below.

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