How Virtual Reality Will Influence The Property Market



The property and real estate world has always been in a flux. In fact, the only constant has been the amount of changes that take place in the industry. And with the rate of technological advancement that we’ve seen in the last few years there is little wonder that it has had an effect on the property and real estate market.

However, before now the changes have predominantly been on the surface of the market with small changes here and there, but the release of VR is set to shake things up considerably and it will have a massive impact on the property market.

One of the biggest impacts that VR is going to have on the property market comes right at the root level of the industry. Virtual Reality will allow architects, builders and designers to see their plans before they even start the project. They can take a walk through their building and ensure that everything is how they want it to be before even digging one hole.

Normally if there was a mistake found, or something came out differently than expected it could only be discovered after the project was done. This meant that it either had to be left like that or redone with an expense not covered in the budget. Now mistakes or design flaws can be changed without spending a cent.

VR will be a complete game changer in the buying and selling area of real estate. Most real estate companies offer VR on their sites and it allows buyers to look at the houses first to see how they like it before actually making the effort to go out there. This should eliminate the number of people who turn up to view a house and leave without making an offer.

Real estate agencies that don’t adapt to this change and start working with VR on their sites will start to struggle when selling their properties. The invention of VR has completely changed the marketing dynamics of real estate companies.

It is important to make sure that you choose a company that can offer you advanced marketing systems and if you are looking to sell your house then companies such as Property Rescue can offer all the best marketing methods to ensure that you get the value for your property that it deserves.

Virtual Reality Is The Future Of The Property Market

Virtual Reality Property Market

Virtual Reality Property Market

Virtual Reality Property Market


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Are Your Tweets Protected Intellectual Property?


Copyright and more general intellectual property rights are poorly understood concepts on social media. It seems that every year a bogus copyright statement makes the rounds on Facebook, and users frequently give away the rights to their content unknowingly. However, with the backing of the Digital Millennium Copyright Act (DMCA), @runolgarun is striking back against those who copy her tweets without attribution.

Olga Lexell, a freelance writer from Los Angeles, told The Verge:

I simply explained to Twitter that as a freelance writer I make my living writing jokes (and I use some of my tweets to test out jokes in my other writing). I then explained that as such, the jokes are my intellectual property, and that the users in question did not have my permission to repost them without giving me credit.

This, in essence, is the core of copyright law: reproducing or reposting content as your own is a violation of intellectual property rights. However, The Verge noted that DMCA removals for individual tweets are rare. Still, Twitter users seem very prone to breaking copyright rules.

One user was suspended from Twitter last year for attempting to post the movie Top Gun, frame by frame. While Top Gun as a movie is obviously subject to copyright law, are thousands of frames of the film released in order protected by the same copyright? Paramount argued yes, despite the fact that a Twitter account full of images is a far cry from a movie.

Many Twitter users, and social media users generally, have a lax attitude toward intellectual property rights. So much social media content is stolen, borrowed, shared, and posted in the name of “exposure,” that many social networks are being used primarily as ways to repost content users did not create themselves.

Intellectual property rights on social media do exist, and have stood up in court before and many companies have started to realize this fact. BuzzFeed, a site arguably built on using unattributed content, deleted a lot of content last year and started to clean up its act. Similarly it looks like Twitter is now deleting stolen tweets. While the takedowns may not be a legal precedent, they’re certainly indicative of Twitter’s copyright policy moving forward.

Image courtesy of Shutterstock.

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