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Former Facebook Exec Colm Long Leads $650K Seed Funding Round for PropelAd

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PropelAdLogoGraphic650Former Facebook Vice President of Global Operations Colm Long led a $ 650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and Tribal.vc and Enterprise Ireland also took part.

PropelAd combines Facebook’s ads application-programming interface with its integration with ecommerce platforms such as Shopify, BigCommerce, and Magento to provide one solution for lead generation and retargeting by merchants.

Long said in a release announcing the seed funding:

SMB ecommerce merchants are driving massive growth for Facebook, and the PropelAd team provides a solution to make their advertising campaigns easier to set up and run. They are putting all of the sophisticated targeting and tracking capability normally reserved for larger, well-resourced companies into the hands of smaller business owners. As an investor, I see the potential for the company to experience rapid scale as the SMB ecommerce sector grows exponentially in the next 24 months.

PropelAd Founder and CEO Charlie Ardagh added:

Our mission is to give merchants expert advertising results. PropelAd simplifies a 30-step process into click, click and done solution. Digital advertising is complicated, and we want to make it easy and accessible to the growing number of SMB online companies.

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PropelAd Lets Facebook Page Admins Know Which Posts To Promote

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While other Facebook page management utilities track engagement and metrics in real time, trying to figure out which post to promote (and when) is still somewhat of an inexact science. Recently launched out of beta, PropelAd aims to take the guesswork out of promoting posts. The platform recommends to page admins when a post should be promoted.

Though it’s fairly new, Dublin-based PropelAd has already started working with prominent brands such as Red Bull and Western Digital, helping with their European campaigns.

PropelAd analyzes posts, and determines which ones have the best chance to go viral and be shared most often if promoted. From this data, brands can then figure out what types of content to post and promote in the future, leading to increased reach. Admins can also set their budget and cap their spending, as well as target the post.

PropelAd CEO Charlie Ardagh spoke with AllFacebook about this service:

We estimate what we call the social velocity of a post — how densely are the fans engaging with the post and at what kind of rate. We can see pretty quickly over a brief period of time if we expect a post to get a lot more engagement in the future. We basically use the insights data to look at the engagement of a post from the organic reach and we look at that social velocity metric to pick out the winners.

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