Work Remotely? Here’s How to Get that Promotion


iStock_000049814904_Small-622x229Working remotely has it perks, but it’s also easy to be forgotten. While telecommuting has become an accepted practice for all size companies, moving up when you work from home can sometimes be harder to do. After all, remote workers have to be self-promoters if they want to get ahead when they aren’t in the office on a daily basis.

“There is one attribute that is most important to maintain a successful long-distance working relationship, and that’s being proactive,” says Becky Karsh, executive director of partnerships for Fullbridge, the company that trains students for professional jobs. “It’s important to stay in front of everyone when you work remotely.”

Rewind even a few years and studies showed workers who telecommuted were less likely to get a promotion compared to those who were in the office every day. While that may be the case with some companies even today, it doesn’t have to be your outcome, granted you put in the extra work.

Use Technology To Your Advantage

Thanks to advances in technology, people can be in far flung corners of the world and still work together. But that same technology can also be harmful because it reduces the need for personal communications. When you work remotely, it’s easy to hide behind the technology to avoid in- person conversations, but that won’t get you promoted. But leveraging technology to build and maintain relationships will. One of the best ways to prevent yourself from being forgotten and to stay front and center in your boss’ mind is to use technology to keep in touch. Email may be the preferred method of communications in your company, but you should also try to get some in-person time via phone or video conferencing. “Pick up the phone every so often to discuss a project, rather than relying on a long email thread,” says Amanda Augustine, a career management expert. “If your colleagues are having a meeting at the office, ask to be dialed in so you can actively participate.” Utilizing things like Skype for video conferencing can go a long way in building and maintaining a good relationship with a remote boss. If you can swing it showing your face in the office every now and then will also help you take a pulse of the environment and make sure your boss doesn’t forget about you.

Remote Workers Have To Give 100% And Then Some

Moving up in an organization when you work remotely is going to require hard work and the ability to go the extra mile. Rightly or wrongly, remote workers are at a disadvantage and as a result can’t take it easy because the boss isn’t around. Companies new to the work-at-home culture are going to be skeptical and almost expect you to slack off. But doing the opposite will get you recognition and keep you in your boss’ mind in a positive way. “Avoid slacking off. Your boss will know,” says Karsh. “Just because you don’t work in the same place as your boss, it’s important to keep up your hard work and dedication. Your teammates will notice, your coworkers will notice, and your boss will definitely notice.”

Sell Yourself Everyday

Remote workers have to be a salesman of sorts when trying to move up in a company they have never physically visited. That means being proactive in how you communicate with your boss, even if your job doesn’t require you talk to your hiring manager that often. That can be achieved by setting up weekly phone calls or instant messaging sessions where you can check in. It’s also important to send weekly updates, include your boss on relevant emails and keep him or her abreast on what you are doing. Getting in front of the communications will not only demonstrate your commitment but prove your mettle as a remote employee. Often being proactive can lead to a relationship based on trust, when your boss knows you can be counted on and that you’re working hard without having to be micro managed. “Demonstrate your commitment and dedication to the job on a daily basis. This means not only delivering above-average and quality work, but showing that you’re connected and available when your boss needs you,” says Augustine. “Be cognizant of how long it takes you to respond to emails and complete your projects during your established working hours.” If you answer your boss’ email quickly and outperform you are going to become an indispensable resource regardless of where you are located.

Personal Branding Blog – Stand Out In Your Career


5 Tips for Running a Twitter Promotion

Posted by Sara on 16 Oct 2015 / 0 Comment

Have you been looking for a way to expand your reach on Twitter?

Engaging with like-minded people on Twitter has proven a successful business practice, but there’s a way to take it one step further: Twitter promotions.

We know, you can’t actually run a promotion that is hosted within Twitter. But Twitter promotions can still be valuable and successful.

The best thing you can do is to decide on the type of Twitter promotion you want to run and then launch it on an app or Campaign.

Today, we’re going to focus on a common Twitter promotion that we see businesses using for: A Tweet or Retweet to Enter promotion.

These types of promotions are easy to build and execute because they require minimal design elements. Essentially, all you need is an image or video to post alongside your Twitter page and then a Campaign where your competition rules are hosted.

Even though they’re easy to execute, there are still some best practices to remember for when you’re ready to jump into your next Twitter promotion.

5 Tips for Running a Twitter-Only Promotion

1. Understand Twitter’s promotion rules: Twitter has unique promotion rules that you’ll want to familiarize yourself with before running a contest. For example, your followers can get their accounts shut down if they post the same tweet too many times. In a competition where you’re asking people to retweet something, this could become an issue. We recommend setting up your campaign with vote and entry restrictions so that people can only vote or enter once or once per day.

2. Fully explain your entry procedure and rules on a Campaign: Twitter is based on 140-character updates, so it’s impossible to promote your contests and list your guidelines within a tweet. The workaround is to use a Campaign to host your promotion guidelines.

3. Know the who, what, where, when, why and say it in 140 characters or less: There’s no room for fluff when it comes to Twitter, so you’ll want to know your 5 w’s and determine the most important information your fans need to know in order to enter your promotion. In our example from Empire Cinemas they use RT in place of (Retweet) to save them some characters and shorten other words to get their point across. Don’t forget that you’ll also need to leave space for a link to your competition rules!

How to Build a Retweet Only Competition

4. Use hashtags for further reach: Hashtags are an ideal way to keep up with the conversation around your Twitter contest. This means you’ll want to pick a specific hashtag for your Campaign and try and make it unique, as Empire does with #TheLastWitchHunter. Use the hashtag to communicate with your entrants throughout the competition and encourage them to share the promotion with their friends.

5. Consider collecting an email address as well: While the point of a tweet or retweet to enter a promotion is to have limited steps to enter, some businesses may still want to collect leads from their contest. If so, you can add an email entry form on your Campaign where your rules are being hosted.  The email entry doesn’t have to be a requirement to enter, it could be used as a way to receive extra entries or a chance to win an additional prize.

Example of a Twitter-Only Promotion

Empire Cinemas is a theater brand in England. To promote the release of an upcoming movie, “The Last Witch Hunter,” the cinema did a quick Retweet to Win promotion.

In a tweet about their contest, they included relevant hashtags, a link to their contest rules (which are hosted on a Campaign) and all the details that their fans needed to know in order to enter. They also chose to include the video to support their contest, which is quite fitting since it’s for a movie release!

Here is a look at their tweet:

Here is their contest rules Campaign:

How to Build a Retweet Only Competition

2015 holiday marketing tips