Along with the standard delivery services, we now have Postmates, Amazon, Uber Rush, TaskRabbit, and other services in the delivery business. Individuals are driving cars, riding bikes, and traveling by foot dashing around delivering items door-to-door.
After seeing these delivery men and women, it got me thinking about how our expectations over recent years have changed. Do we really need something within the hour, when only a couple of years ago we were happy buying something and waiting a few days for it to arrive?
Our high expectations evolved with the digital world
You can think about other aspects of the digital ecosystem. We no longer spend time in our local Blockbuster or video store meandering up and down the aisle looking for a film for the family to watch. Today, we simply stream it across our devices. Instantly. After we choose the movie, we just tap a button or two and our food is delivered to our door. We even replaced our supermarket shopping with the Internet, as well as our car services. Everything, it seems, is on-demand, immediate, and tech-infused.
Is there a downside to items delivered within the hour?
We should take a moment to think about the Amazon delivery men and women who work constantly, and face huge amounts of pressure to deliver your items on time. Drivers spend a considerable amount of time getting their orders ready before battling the chaotic roads. This is in addition to printing labels that typically must be completed in less than one hour.
There is no way a small business in the E-commerce and delivery business can match the capabilities of Amazon, but this doesn’t mean your company and shipping process shouldn’t be as seamless as possible.
1. Get It Right The First Time
Don’t allow any room for error. If the wrong product is delivered it will take time to return and re-send, and your customer will be upset. They might never buy from you again.
2. Keep The Item Safe
Whenever possible, ensure fragile items are well packed. There is nothing worse for a customer than receiving an item damaged in transit.
3. Be Quick
One hour deliveries might be impossible, but the faster you can process the order, and send it out, the happier your customers will be buying from you. They might receive an item before they expect it too.
4. Offer Options
A good courier service will offer its customers a range of delivery options, such as next day, several weeks, and other timeframes.
5. Stand Out From Your Competitors
It is the little touches that will turn a one off purchase into a regular customer. Adding bows and little sweets will get your customers talking for the right reasons
6. Marketing Is Essential
We all know about the leaflets that we get in our Amazon box. There is a valid reason why they exist. Offline marketing encourages repeat customers. Here are some tips.
7. Use An Insured Courier Service
If your items arrive to customers damaged, or even completely lost en-route, you will need to source replacements. This will cost you money and time. An insured courier service will give you the much need protection.
Amazon Prime completely changed the way individuals view and understand delivery of goods. Some of us might think it’s one of the best innovations in our history, while others are fearful for what one-hour delivery represents. Is it taking things a step too far, or using technology and individuals in amazing ways?
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Google Separates Google+ From ItsProducts and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”
“In addition to the new look and feel, the new Campaign Manager has several new features designed to help you meet your advertising goals on LinkedIn”
Periscope Adds Mute Option and Broadcast Stats: Periscope’s latest iOS update offers “some great new goodies,” including the option to mute notifications, improved search, continuous access to stats and a seamless transition when switching devices while watching a broadcast.
Twitter Introduces Event Targeting: Event targeting helps “activate around live moments, quickly and easily … discover and plan for these moments, learn more about the participating audiences through valuable insights, and with one click, create a campaign that delivers the right message to just the right users as the event unfolds.”
“Once you identify which events you’d like to target, you can drill down into each event to learn more about the audience based on the previous year’s data.”
LinkedIn Restores Contact Export Feature: Last week, LinkedIn turned off the .CSV file export tool as part of their “ongoing efforts to combat the inappropriate export of member data by third parties.” In response to user backlash over the alternative data export process, LinkedIn immediately restored the .CSV download link.
YouTube Announces Upcoming Changes to Accounts and Commenting: “In the coming weeks, YouTube will no longer require a Google+ profile when you want to upload, comment or create a channel.” Creators will be able to remove their Google+ profiles from their YouTube accounts in the coming month, but YouTube warns “do not do it now or you’ll delete your YouTube channel.”
Here are some cool social media tools worth checking out:
Socialbakers Builder: A social media management and publishing tool that now has “listening built in,” which makes “generating leads from social easier than ever.”
“One effective way to proactively find prospects is to use the listening tool to track conversations around your competition, in addition to your own brand.”
Swifty Bar: A WordPress plugin that adds a “sticky bar at the bottom of posts that shows category, post title, author, time needed to read article, share buttons and previous/next post links.”
“This plugin can easily replace your social share buttons while giving readers better experience with much more options.”
Weekly Video Tip:
How to Link Your Page or Profile to Your Articles When They Are Shared on Facebook
Some Interesting Studies to Note:
The 2015 State of Social Business: A new report from the Altimeter Group titled The State of Social Business 2015 examines how companies are using social media as well as the key disconnects between the goals of social and digital strategists and those of the leaders and business functions they support. Eighty-two percent of businesses report being involved in some level of integrating social with digital in 2015, and 55% say developing an integrated digital content strategy is a top social business priority for 2015. However, only 36% believe they have a multi-year digital strategy that involves social media in place.
Social Media Benchmarking Study Q2 2015: Social media analytics provider Quintly analyzed over 150,000 profiles on Facebook, Instagram and Twitter in Q2 2015 to establish benchmarks for the average number of posts and interactions for each network based on fan and follower accounts. Their findings, broken down by site, can be found in this report.
2015 Next Generation of Commerce Study: According to a new report from the Acquity Group, U.S. consumers are most likely to trust content created by a brand/company on Facebook than on any other content source. On a scale of 1 to 10 (1=most trusted; 10=least trusted), respondents gave Facebook an average score of 4. Magazines and newspapers ranked second (4.4 average score) and email and television tied for third (5.3 average for each). Twenty-nine percent of consumers age 18-22 and 32% of consumers age 23-30 ranked Facebook as the most trusted content channel, while only 16% of consumers age 52-68 do so. It’s not surprising that older consumers are more likely to trust traditional media such as print (27%).
Q2 2015 State of Mobile Advertising Report: A new report from Opera Mediaworks, a mobile ad platform, found social media apps to be the most common “first app of the day” for users in the U.S., while entertainment apps are most commonly the last apps used each day. The study also found that Android leads in traffic and revenue generation. However, iOS still leads when it comes to monetization potential, which is defined as the ratio between impressions and revenue.
Don’t Miss This Event:
Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by Social Media Examiner.
Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.
Find new ways to improve your content and measure your results—all from the comfort of your office chair.
You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day).