Why Responsive Design Should Be One of Your Top Priorities [INFOGRAPHIC]

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We’ve now reached the point where over half of online adults today surf the web on anything other than a traditional computer. Of online adults today, over 80% use a smartphone and 50% have a tablet. With this in mind, it’s important that websites offer legibility and maximum usability for smartphone and tablet users. 

It’s plain and simple: responsive design is a step in the positive direction for your customer service strategy. If a potential customer cannot navigate your website from their phone, you may have lost them forever.

In addition, it’s also good for SEO– aka, Google recommends you do it too

Still not convinced? Check out these stats below that reveal why it’s time for sites to maintain responsive design. 

Infographic courtesy of RebuildNation

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Enterprises’ Top Digital Marketing Priorities for 2015

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Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from Teradata and Econsultancy.

On the other hand, only 48% expect increases beyond inflation in traditional marketing budgets in 2015, and 29% who expect decreases, the study found.

Enterprise marketers expect digital budgets to increase roughly 10% annually for the next five years, with average digital spend reaching 40% of total budgets by 2019, according to the report.

Below, additional key findings from the report, which was based on a survey conducted in July 2014 of 402 senior marketers from global organizations. All respondents were with companies with more than $ 500 million in revenue (56% with revenues over $ 3 billion).

2014 vs. 2015 Budgets 

  • In 2014, display and search accounted for the largest share of enterprise marketers’ budgets on average (17% and 16% respectively).
  • Content creation was the third biggest spend (15% of digital budgets on average), followed by websites (14%) and email (11%).

  • 34% of enterprise marketers expect significant increases in mobile spend in 2015.
  • 19% expect significant increases in content marketing spend next year.
  • Although 16% of respondents expect significant increases on SEO, 14% also expect significant decreases, making SEO the only digital channel with more than 10% of enterprise marketers expecting reductions.

Technology Investment

  • Respondents listed attribution systems, marketing clouds, and audience management systems as the top three near-term priorities for technology not currently in use at their organizations.
  • 18% of enterprise marketers are planning to evaluate email management systems in the next 12 months, a high number compared with other mature technologies and an indicator of the channel’s continued importance.

About the research: The report was based on a survey conducted in July 2014 of 402 senior marketers from global organizations. All respondents were with companies with more than $ 500 million in revenue (56% with revenues over $ 3 billion).

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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