10 Design Principles That Will Increase Your Email Newsletter Conversions


Seven years ago, Seth Godin introduced a groundbreaking, yet startlingly obvious concept called “permission marketing.” “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere is this concept more apparent than in email marketing. As a marketer, you make an offer […]

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A well-designed interior not only looks great and is a pleasure to be in, but acts as a much more functional and practical room. It takes experience, skill and knowledge to be a quality interior designer and like every profession, there are several key principles interior designers need to be aware of and utilise in order to be successful in their trade.

Whether you are dabbling with interior design for the first time or you are looking to employ a quality interior design company and want to ensure they have the necessary skills and experience to do a good job, take a look at the following five key principles of quality interior design.

Setting the mood

One of the most important principles of interior design is to adapt a certain mood in a living space. The mood is created by internal aspects such as the choice of colour, textures, furniture and fittings. It is important that the ‘mood’ of the room is mapped out during the design stage of the project to avoid any elements of the décor clashing and the mood becoming disjointed or erratic.

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Every room has its own function and a quality interior designer will ensure the room functions at its optimum. For example, the focal point of the room should be optimised not only so it dominates the look of the space but also so it works at its best.

For instance, a fireplace could be surrounded by chopped wood, not only making it look cosy and appealing but also ensuring it can be lit and used when necessary. Likewise a bed in a master bedroom should be adorned and decorated so that it stands out and is fit for a comfortable and cosy night’s sleep.

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Injecting personality into the space

Once the mood and functionality has been established it’s time to have some fun playing around with the personality of the room.

Injecting personality into the space is definitely a key principle of interior design and can be achieved by placing accessories into the space, such as pictures, photos, ornaments and cushions. Personality can also be achieved through certain décor features that stand out, such as an accent wall or a ceiling that is painted in a different colour from the rest of the room.

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Achieving repetition

If every element and feature in a room was a different style, colour, texture and material, the space would be visually messy, disorientating and uncomfortable to be in.

Another key principle of interior design is to create an element of repetition into a living space. Whilst having a uniform design can look uninspiring and mundane, repeating certain features such as colour, line, texture and pattern can craft a greater sense of style and create a calmer and more tranquil ambience.

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By the same token bringing contrast to a room should be an aspiration of most interior design projects. Contrast makes a space more interesting and visually appealing to the eye.

For example, placing directly contrasting colours next to each other such as black and white cushions is widely considered as the hallmark of quality and stylish interior design.

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Tips courtesy of New i.d., who deliver beautiful environments for all interiors. Most recently they have designed St Dunstan’s court in London. 

BOE Magazine