Another One Bites the Dust: Facebook Acquires Branch, the Twitter Founders-Backed Company that Brought You Potluck

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How Does Branch Work screenshot

And another innocent startup bites the dust. Online conversations startup Branch has been acquired by Facebook, Branch cofounder Josh Miller announced this morning. Branch is the maker of the social sharing network Potluck and, interestingly, is backed by Twitter cofounders Evan Williams and Biz Stone.

Though Miller didn’t point to any numbers, The Verge reports that Branch was acquired for around $ 15 million.

Branch Co-Founder Josh Miller announces acquisition on Facebook

“After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook!” Miller wrote. The Branch team will remain in New York while forming Facebook’s new Conversations group. According to Miller Facebook wants the team to “build Branch at Facebook scale” by helping Facebook users connect with others around their interests. In other words, the company’s product shouldn’t change much – but is this ever truly possible in an acquisition?

What Is Branch?

Screenshot of Potluck's main view

Branch is a clever and fast-moving startup that has produced a number of fun and useful internet products. In addition to its conversation service, Branch also launched Potluck, which provides a great interface for discussing Web findings with friends and acquaintances. Recently the company released an online chatting service for the modern workforce, Chitchat, and a “PhoneTag” app that makes it easier to connect with hard-to-reach friends and family in a personal way.

Under Facebook’s Wing, Will Branch Go the Way of the Dodo?

While Branch over the past two years has focused on creating products the modern consumer will find useful and intuitive, Facebook has focused on creating products (like video ads) that monetize its users. So I don’t think I’m wrong to worry that under Facebook Branch will soon go the way of past acquisitions and lose its customer-centric approach to business. But only time will tell.

Facebook also recently acquired mobile analytics company Onavo, which helps users manage the amount of data downloaded by their smartphones.

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Avoid Space Issues at Potluck Buffets with Post-It Notes

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Avoid Space Issues at Potluck Buffets with Post-It NotesS

A common problem at potluck buffets is finding space to keep what everyone has got, and arranging it in a convenient manner. If you are hosting or helping set up the buffet table, The Kitchn recommends using post-it notes to label spaces for items in advance.

Make things easy on yourself and on your guests: have a post-it note with their name or the name of their dish already on the buffet table. This way, no one has to finagle for space between the macaroni salad and the dinner rolls, or wonder if the host wants their dish in a particular spot on the table.

It might also make sense to ask everyone for a rough estimate of the size of the dish they are bringing, so you can appropriate space accordingly. The full post at Kitchn has some other neat ideas too, like arranging the mains first and the sides later, or setting up a separate space for drinks.

How to Set Up a Buffet Table in 5 Minutes | The Kitchn

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