Pew Study: Low Income and Rural Populations Less Likely to Have Internet Access


The Internet has become an integral part of American life. Indeed, according to the latest Pew Internet demographics study, 84 percent of Americans have internet access.

While the percentage of Americans with Internet access has remained largely the same since 2012, an analysis of 15 years of historical data indicates that the digital divide is still a reality, particularly among low-income and rural populations.

The young, college educated and affluent are all more likely to use the Internet. In fact, more than 90 percent of those surveyed in the 18-49 age range reporting regular Internet use.

That number drops about 10 percent for Americans over 50 and less than 60 percent of seniors 65 or older are likely to use and have access to the Internet.

There are similar trends when it comes to education level. Those with a college degree were been quick to adopt the Internet, with 91 percent active online since 2006. By contrast, only 66 percent of those with less than a high school are actively using the internet, up from 55 percent in 2014.

According to the report, household income and community type are also indicators of how likely someone is to use the internet. Urban communities are more connected than suburban and rural communities. Likewise, those with an income of $ 75,000 or more are more connected than those making less than $ 30,000 annually.

The group most likely to be using the Internet is English-speaking Asian Americans, according to the report. Asian Americans have been using the Internet at a rate of 90 percent or more since 2009. Other groups have increased their internet use in more recent years, with 85 percent of whites using the Internet, 81 percent of Hispanics and only 78 percent of African-Americans using the Internet.

Check out the full report to see the historical data and find out more about the methodology.

Image courtesy of Shutterstock.

SocialTimes Feed


India And Indonesia Will Have The Third And Fourth Largest Twitter Populations In The World In 2014


India And Indonesia Will Have The Third And Fourth Largest Twitter Populations In The World In 2014 image Twitter India1 600x289

Looks like there is some good news for Twitter on its declining growth problem. The 140 character network which estimated its monthly active users at 255 million in April will witness growth from the Asian continent going further. According to a latest research done by eMarketer, Twitter’s user base will increase 24.4% in 2014 and growth will continue with double-digit gains through 2018.

From a regional point of view Asia-Pacific will account for 32.8 percent of Twitter users, compared with 23.7 percent in North America in 2014. However, the figures exclude China since the network remains banned in the country.

India And Indonesia Will Have The Third And Fourth Largest Twitter Populations In The World In 2014 image Twitter User growth India IndonesiaThe report also mentions that the growth of Twitter will be from countries like India and Indonesia. “India and Indonesia will rise to have the third and fourth-largest Twitter populations in the world in 2014, with 18.1 million and 15.3 million users, respectively, both surpassing the UK for the first time this year for the number of users,” it said.

It further informs that the user growth in the US “is maturing” and will taper off into single digits by 2015 which now represents just over 20% of all Twitter users. “Twitter’s US user base gets outsize but appropriate attention because it accounted for nearly three-quarters of Twitter’s total ad revenues in 2013, according to company reports,” said eMarketer.

Related Resources from B2C
» Free Webcast: Marketing Gamification: Beyond Points, Badges, and Leaderboards

The report also indicates that Twitter still has room to grow its ad business outside the U.S. where the service takes hold in these expanding, emerging markets.

Overall, Twitter’s user base will increase by 24.4 percent to 227.5 million users in 2014 from 182.9 million last year. The research firm projected that by 2018, Twitter will grow 10.7 percent to reach almost 400 million users globally.

While the report may bring some cheer to Twitter and its investors that their quest for new users lies in emerging markets but this estimate and the forecast itself relies on different data sources than Twitter’s own reported figures. eMarketer uses some 90-plus data sources including Twitter press releases, survey and traffic data from other research firms and regulatory agencies, historical trends, internet and mobile adoption trends, country-specific demographic and socioeconomic factors in its analysis.

Recommended Reading

Social Articles | Business 2 Community