REPORT: PlayBuzz Tops Publishers on Facebook in Shares for November

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NewsWhipNovember2014MostShared650Quiz site PlayBuzz continued its surge in Facebook shares, vaulting to the top of NewsWhip’s ranking of publishers for November, and marking the first time since NewsWhip began compiling its rankings in August 2013 that neither The Huffington Post nor BuzzFeed occupied first place.

NewsWhip also noted strong performances by conservative politics sites in the U.S., writing in a blog post:

Right-wing political site Independent Journal Review is back in the top 10 after a short absence. The Conservative Tribune, Tea Party News Network and Western Journalism also make appearances in the top rankings, confirming that politics was hotly debated on Facebook last month.

Many of these sites had stories in the most-shared list, bringing up their monthly totals. Most of their interactions were also likes, which suggests that a large part of theses sites’ total interactions took place on Facebook itself.

Last month, the reach of IJR was ahead of more mainstream news outlets, including The New York Times and The Guardian. Those sites were pushed down the rankings and saw their totals decrease slightly on October’s numbers. With Facebook looking as though it may be directing more attention to breaking and “hard” news in the near future with the reported expansion of its Trending feature, news publishers will be battling even more for attention and space. In times of major breaking news, traditional outlets are likely to find themselves jostling for space on News Feed alongside digital newcomers, with high traffic and engagement potentially at stake.

Yahoo and ESPN dropped off NewsWhip’s top 25, while IFLScience returned to the list, joining newcomers MoviePilot and Rare.us.

Readers: Have you ever engaged with PlayBuzz on Facebook?

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REPORT: The Huffington Post Still Rules Publishers on Facebook, But Here Comes PlayBuzz

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NewsWhipOctober2014Shares650The Huffington Post continued to lead publishers tracked by NewsWhip in shares and overall interactions for October, but PlayBuzz was hot on HuffPost’s heels.

Findings from NewsWhip’s October data included:

  • HuffPost set a record for Facebook interactions with its October total of 67.4 million.
  • PlayBuzz moved into third place overall, overtaking Fox News Channel.
  • The New York Times moved into seventh place on the overall list and sixth place in terms of shares.
  • 15 of the top 25 publishers tracked by NewsWhip had more than 10 million interactions for the month.

NewsWhip went into more detail in its blog post:

The Huffington Post continued to assert its dominance in terms of overall sharing reach. It added an impressive 2.1 million shares over its September numbers. That brought its overall Facebook total up to more than 67.4 million for the month, a colossal increase on the 53.4 million it achieved in September.

BuzzFeed also had a good month, growing its overall interactions by about 7 million. October showed us that BuzzFeed seem to be very much over its quiz phase. Back at the start of 2014, we were talking about how the new format had been so successful for BuzzFeed on Facebook. It’s a different story now, with not a quiz to be seen amongst BuzzFeed’s most-shared stories last month. Instead, it’s back to an old staple — the listicle.

After its ascension to second place in terms of overall shares in September, PlayBuzz continued to grow its total throughout October. It is in second place again in the top 10 shares chart, managing to close the gap on The Huffington Post, with a significantly lower output.

Meanwhile, Bitecharge, another quiz-oriented site, came onto our radar in a big way last month. It had the most-shared story of last month, the simply titled “How Old Do You Act?,” which picked up more than 1.46 million shares, ahead of PlayBuzz’s most shared quiz, “What Color Is Your Personality?,” by 400,000 shares or so.

Readers: How did your favorite publishers fare?

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