Six Things I Learned About Beef & Farming During the MO Pasture to Plate Tour


Six Things I Learned About Beef & Farming During the MO Pasture to Plate Tour

Earlier this week, I was invited on a press tour trip around my state of Missouri by the Missouri Beef Council and several of their partners. If you remember, I also participated in a day-long tour of their’s last year, which opened my eyes a lot to farm life and the whole food to plate order of things. During this year’s event, the Missouri Beef Council pulled out all of the stops, as we were given three days to travel around our state and meet farmers and ranchers who are responsible for the beef that we eat.

I have always been a huge fan of beef, but was not fully informed of how the beef goes from being on a ranch to in our market. Missouri Beef Council’s MO Pasture to Plate tour allowed me to see firsthand how our beef supply is cultivated. Despite what you think you may know, or what you have been told by the media, the beef industry is one of the most regulated in the world. And beef farmers are very passionate about what it is they do.

Farming is a profession that isn’t shown much in a positive light, but it should be. We owe a lot of farmers who grow and produce the food that we rely on to sustain ourselves. So being able to get a first hand look at what they do and how they do it has made me appreciate them even more. I am very grateful for what it is they do. And as a beef lover, I am proud to have been able to meet some of these people behind the scenes.

I was educated a lot while on the MO Pasture to Plate Tour, but I wanted to share with you six things things that I learned about beef and farming during the MO Pasture to Plate Tour:

1. Strip Steak Trivia

Did you know that? I certainly didn’t. I always thought that NY Strip and Kansas City Strip were two different cuts of beef. But low and behold, they are the same cut. It depends on where you live how you refer to it as. Definitely a light bulb moment for me. I’m not kidding.

2. Just The Right Temperature

I prefer my steaks medium to medium well, but I never knew the exact temperatures. The Missouri Beef Council handed out these trusty meat thermometers that I can use whilst cooking, which can help me better gauge the temperatures of my steaks. No more relying on the “color” method.

3. Farming Makes the World Go ‘Round

WOW! When you look at this figure, you realize the importance of farmers to our lives.

4. Missouri is a Foodie State

I love me some food, but had no idea Missouri was so ahead of the Farmer’s Market curve. Pretty freaking awesome (and foodie) of us!

5. Missouri is BEEF, Yo!

Talk about MO all you want but if it weren’t for us, you might not be enjoying the delicious cut of meat that is in your future. Think about it :-)

6. Natural is as natural does

You hear a lot about natural and organic when it comes to food and especially beef. But natural doesn’t mean natural. It means it has been treated more naturally than other meats that haven’t been treated as naturally. In order for the beef to go from farm, to production, to the market, and to our homes and restaurants, certain things must be done to the beef. Beef that has been minimally treated is considered “natural”. More natural than beef that has been treated more. Get it? But remember, all beef sold in stores is safe to eat and is healthy for you (especially if it’s lean).

To learn more about our experience, check out the #MOPasturetoPlate hashtag on Twitter. Also, make sure to follow the Missouri Beef Council on Twitter. They’ve also got some amazing beef recipes on their website. And I will be sharing more about the trip and the amazing food and wine we got to indulge soon right here.

Thank you to Beth, Taylor, Davin, and the crew at Missouri Beef Council. And to the the farmers and ranchers and beef people we met along the way, I sincerely appreciate your hospitality.

Disclaimer: As an invitee of The Missouri Beef Council’s #MOPasturetoPlate tour, I was given an all-expense paid trip around the state of Missouri. I was not paid nor compensated for this post, and all of the opinions expressed belong to me and are not indicative of the brand(s) mentioned.

The Cubicle Chick


The 9/11 cheese plate goes, the 9/11 gift shop stays: Proof of social media’s limited power


800px-Camping_Cheese_PlatePeople are always talking about the power of social media. Today’s example:  In response to online outrage, the National September 11 Memorial Museum store has yanked a ceramic platter shaped like the contiguous United States (fuck you, Alaska, Hawaii, Marianas Islands and so on), with three tiny hearts indicating where the four planes crashed. Yay, Internet!

The 9/11 “cheese plate” episode illustrates a mostly unnoticed aspect of slacktivism: Media in general and social media in particular are good at sparking and amplifying anger, forcing entrenched institutions to give ground — but the concessions are often symbolic or incremental.

A skirmish is won; the point is lost. The plate didn’t matter — for people who hated the gift shop, this article of grief kitsch served as a stand-in for their disgust at the way the 9/11 Memorial has been commercialized. They hate the $ 24 admission fee. They don’t want a gift shop at all.

“Once the public starts coming in, you learn so much,” memorial foundation president Joe Daniels told The Wall Street Journal. “We in no way presume to get everything right. We will accept that criticism, absolutely.” He also said that “the shop is needed to help support the museum’s operations, and many visitors want to take home a book or keepsake to remember their experience.”

Daniels knows his stuff. Only 33% of Americans are against the gift shop and just 48% say they’re against 9/11-branded swag. (If you’re one of the 67%/52% who don’t have a problem with this stuff, let’s totally not hang out.)

Until Twitter rage delivers more real-world terror in the hearts of the suits at the 9/11 Memorial Foundation, the half of us who oppose the CafePress-ification of 9/11 at Ground Zero will have to settle for the demise of the cheese plate.

Which will no doubt become highly sought after on eBay.

[Photo credit: HN Hogan (Creative Commons)]