Twitter Small Business Planner: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces New Small Business Planner: “A mobile app full of tactical guidance for small- and medium-sized businesses (SMBs) in North America, the UK and Ireland.”

twitter small business planner

“Visit the App Store or Google Play to download the Twitter Small Business Planner today.”

Google Ads Rolls Out New Report in AdWords: This new report will show “you how your ads perform when they appear with automated extensions.”

SlideShare Announces Haiku Deck for SlideShare: “SlideShare users can quickly and easily create compelling visual presentations and share them directly with [SlideShare’s] community of more than 70 million people, through a special integration with Haiku Deck.”

Sizmek Launches New Self-Serve Rich Media Toolset for Social and Mobile Ads: “A self-serve toolset for building and distributing rich media ads across major social properties on any device.”

Twitter Makes It Easier to Tweet: “You can now compose new tweets at the top of your home timeline.”

New updates to follow:

Instagram Video Ads Go Live: Adweek reports that “Instagram’s video ads are officially here.”

disney ad on instagram

“Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW.”

A few cool social media tools worth checking out:

Limdesk: “A simple and effective tool to manage your clients’ issues.”

Trialfire: “The visual editor for setting up analytics.”

trialfire analytics

“Trialfire’s visual editor lets you navigate through your website like a regular visitor, but on each click gives you the ability to add a ‘tracking pin’.”

Slated: “The translating keyboard.”


“Slated can replace your keyboard in other apps, letting you converse another language.”

Here are some recent studies worth noting:

THE SOCIAL-COMMERCE REPORT: Social Networks Are Driving More Online Sales and Influencing Offline Purchases: A new report from BI Intelligence shows how social media is impacting retail sales throughout the entire purchase process. Social shopping accounted for $ 2.69 billion in revenue for the top 500 retailers in 2013. This marked a 60% increase year over year, yet ecommerce only grew by 17% in the same time period. Facebook is the clear leader when it comes to social commerce referrals, accounting for $ 3.58 in revenue in sales from an ecommerce post. On Twitter, a share or retweet is worth only $ .85.

STUDY: Social Media Amplifies Companies’ Mistakes: A study published by MSLGroup found that bad behavior and messaging mistakes are amplified by social media. Eighty-five percent of companies agree or strongly agree that the reputational consequences of their mistakes have become more serious. While this seems like the least surprising results of the study, it makes a strong case for increasing transparency along all forms of communication, empowering all employees to be “active communicators” with guidelines and training, and monitoring all brand conversations very closely.

Search Engines and Social Media “Least Trusted With Personal Data’: The Aimia Loyalty Lens study, carried out by Research Now, ranked online search engines (65%) and social networks (58%) as the “least trusted” with personal data among consumers. Nevertheless, 55% of respondents said they would be happy to share their personal information with companies in exchange for relevant rewards. Twenty-nine percent of those surveyed realize that their personal data is worth something and expect a better customer experience if they choose to share it with a company or brand. The key takeaway is that transparency around the use and collection of data will be a big differentiator for brands going forward.

5 in 6 of Social Media Messages Sent to Brands Go Unanswered: One of the highlights of the Sprout Social Index is that the number of social messages sent to brands has increased by a pretty staggering 77%. Unfortunately, 5 in 6 of these messages on social media are going unanswered. Not surprising, the industries that have seen the largest growth in unanswered inquiries are government (267%), Internet/technology (94%) and professional services (89%). Utility companies show the best response rate with 3 out of 10 messages being answered.

Multi-networking: Internet Users Have an Average of 5 Social Media Accounts Each: GlobalWebIndex undertook a study into adult Internet users on social worldwide, and discovered that on average, Internet users (ages 16-64) have accounts on five different social networks. A deeper dive shows that 83% of Twitter’s active users are also contributing to Facebook. Similarly, 8 in 10 Qzone users are active on Sina Weibo, while 7 in 10 are using Tencent Weibo.

Brand Loyalty ‘Dead’ on the Mobile Web—Netbiscuits People’s Web Report II: A 2014 Netbiscuits survey of 6,000 mobile users across six countries finds that 91% of mobile web users switch to a competitor’s site if it offers a better mobile experience. Thirty percent of those say that they do so often or very often. On the other hand, 80% have recommended a brand based on its mobile site experience.

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How Using Post Planner for Facebook Saves Me Time (and a Headache!)

Posted by Sara on 15 Sep 2014 / 1 Comment

Let’s be honest, running a Facebook Page can be HARD.

It’s time consuming, sometimes daunting, and feels like a never-ending job — maybe because it’s never  “complete!”

One of the biggest challenges for me, and I suspect for plenty of other Facebook Page admins, is continually finding and/or creating valuable content for our followers.

At ShortStack we’ve seen the best results from our Facebook Page when we post 4-6 times a day.

That’s A LOT of content!

I used to only post to Facebook when I was at work (9-5 PDT), but as our Facebook Page grew and algorithms changed, I realized I needed to start scheduling posts. And to be honest (again), my day was being overrun with constantly looking for Facebook posts, scheduling posts and checking posts. I quickly noticed I was spending 80 percent of my day “doing” Facebook and it’s not my primary job.

Something needed to change!

I learned about Post Planner at Social Media Marketing World in 2013. My co-worker and I had dinner with Post Planner’s founder, Josh Parkinson, and ever since then I’ve been a huge fan of theirs. Not only do they make scheduling Facebook posts super simple, but I’ve learned quite a bit from their platform and their blog about scheduling posts for our own audience.

If you’re not scheduling your Facebook posts, chances are you’re missing opportunities, wasting time, and making more work for yourself.

If you’re ready to free up some of your day and start scheduling your Facebook posts, follow these three tips that I’ve learned about scheduling posts from Post Planner.

1. Be Consistent

More than ever before, businesses need a Facebook posting strategy. With the frequent algorithm changes it’s no longer good enough to post an update whenever you feel like it. You need to have a plan and stick to a consistent schedule.

The schedule will be different for every business.

There is no right or wrong number of times to post on Facebook, it’s whatever works for you and whatever your followers respond to. Nothing irks me more than when social media professionals insist that businesses post at least three times a day or at least six times a day.

As I mentioned earlier, for us, it’s 4-6 times a day. Facebook ad expert Jon Loomer posts two or three times a week but he gets amazing engagement.

The key is to consistently post on Facebook and to not take major breaks. Once, we took an entire week off of posting to Facebook as an experiment. Needless to say, it was a horrible experiment and we’ll never take a Facebook vacation again!

If you’re not sure what works for your business, run some experiments. Try posting five times a day, then try posting once a day. Pay attention to your insights and test different types of content at different times with your audience.

Also, don’t forget about the weekends. Even though people may not be at work, they’re still on Facebook!

2. Don’t Forget Your Fans are in Many Different Time Zones

One of the first blog posts I ever read from Post Planner was how to publish Facebook posts at the same time-of-day in all time zones. I even bookmarked it, (that’s saying a lot for me!).

It was at this time that I realized that ShortStack’s fans were all around the world and I had to consider which time zone they were in when I posted status updates.

The first thing you need to do is discover when your fans are online. The easiest way to do this is to head into your Insights and click on “Posts.”

Here’s a look at when our fans our online.

Facebook Online Audience

As you can see, the peak time our fans are online is between 6am PDT and 11am PDT, but many of them are online at all hours of the day. They even peak again around 7pm PDT, probably because this is when our fans in the Asia-Pacific region are just waking up.

If we were to wake up at 6am and post “GOOD MORNING FACEBOOK FANS” we would look silly! For a majority of our fans it could be their afternoon, early evening or even middle of the night.

If you have an international audience, it’s important to recognize their time zones and adjust your posting schedule.

3. Be Inspired By Others

If you discover that your business does best when you post several times a day, you may become overwhelmed by discovering new content for every time you post.

Post Planner does a great job of providing a plethora of content and inspiration for businesses to use for post ideas.

Make sure you’re using the 70-20-10 rule. Seventy percent of your posts should include content that is valuable to your users, including best practices, tips and industry news. Twenty percent of your content should be helpful information that has already been shared by others, such as content from other business Pages or insightful information from Twitter or Pinterest. The final ten percent is promotional, meaning content that is about your new products, special deals, event, etc.

The best thing to remember is that it’s okay to “copy” posts from influencers. They’re influencers for a reason, and photos, quotes and articles go viral for a reason. There’s no harm in sharing those viral posts with your audience because chances are they haven’t seen it yet.

In conclusion, scheduling posts can save you time and a headache. My favorite thing about scheduling out my posts is that I can come in each morning, schedule my posts for the day and not have to think about it again.

I keep a folder on my desktop that contains quotes and images that I see that I want to share with our audience. I also keep a list of “Facebook post ideas” on my computer.

I don’t like to schedule more than a day or two ahead because I like to leave room for breaking news or interesting things I see throughout the day. But that’s another great thing about scheduling posts is that you can schedule as much or as little as you’d like.

So what are you waiting for? Start marking  “post to Facebook” off your to-do list for the day!