From YouTube to Periscope: The Evolution of Web Video (Infographic)

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The world of online video has changed dramatically in the last ten years. An infographic from Switcher Studio examines the current landscape of social online video and how engaged audiences are when it comes to video.

Just five years ago, YouTube was already receiving 3 billion views per day. This was also the first time 720p HD video was available in mass market handheld devices. Users were clearly very ready for an HD user-generated revolution. In 2015, users are recording and uploading 4k video from their smartphones, and they’re more engaged than ever.

75 percent of 18-29 year olds are watching videos on their phones, and 93 percent use their phone to prevent boredom. Those 50 and older also use their phones to prevent boredom, but only 31 percent currently watch video on their phones. This is a golden opportunity for brands and businesses to reach their core audience through video

Live video streaming is also growing substantially in popularity. According to the infographic, Facebook Live gains four-billion video views daily. Upstart services like Meerkat and Periscope already have two-million and 10 million users respectively, and videogame streaming service Twitch has more than 100 million monthly active users.

Video is expanding in every field and there are opportunities everywhere for users and businesses alike to expand their reach through video. For an idea of some of the potential numbers in play for event viewership, view the infographic below.

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#ScopeDay: 51,000 Viewers on Periscope, 12 Taylor Swift Covers, 6 Continents

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Periscope is truly a worldwide phenomenon. Saturday, thousands of viewers and broadcasters celebrated Scope Day, taking people around the world through Twitter’s live-streaming app.

The event kicked off at 5:15 a.m. PT, and Periscope broadcasters streamed from a plethora of places all over the world, including the Egyptian pyramids, Niagara Falls, Tianenmen Square, Burj Khalifa, Walt Disney World, the Golden Gate Bridge, Big Ben and the Sydney Opera House, among several other locales.

Scope Day also featured 12 bands from around the world, performing covers of Taylor Swift songs.

According to Scope Day founder Mike Lin, the event had more than 51,000 viewers, more than 15,000 comments, nearly 1 million live hearts and almost 150,000 replay hearts. Lin also said that broadcasters gained anywhere from 400 to 5,000 new followers.

Here’s a snapshot from @Cheryl66stl‘s broadcast atop the St. Louis Gateway Arch:

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One prominent Periscoper, Lizza Monet Morales, took her 13,000-plus followers (known as Lovebug Nation) to the Caribbean island of Anguilla. It was quite a journey just to get connected to wifi, as she had to rely on a local’s phone signal. She coordinated with other broadcasters via Twitter direct messages.

Morales, who has Periscoped with the Dalai Lama, discussed the power of Scope Day with SocialTimes:

Scope Day was a virtual passport that easily allowed anyone to travel the world and visit some of the most iconic places on Earth right from the palm of their hand. Each of my fellow #ScopeDay broadcasters and I had one thing in mind, to share the best content we could with the viewers frrom where ever we were on November 7th.

It was great seeing us all, who for the most part have never met in person, voluntarily working together to put this whole thing together, for no other than reason than to let others “explore the World through someone else’s eyes” as Periscope’s motto states.

Periscope blogged about the event, highlighting some key broadcasts around the world, such as @Rosscaneva‘s tour through the museum of Sforza Castle in Milan, Italy. The broadcast included a tour with the lead curator, showing the last works of Michelangelo:

1-9Xeykgd3rm3yVq06WpehzwLin told SocialTimes that he’s planning future Scope Days, encouraged by the success of this one.

Check out replays of Scope Day broadcasts by clicking here.

Readers: Did you participate in Scope Day?

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