3 Amazing About Page Tips to Try Right Now

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about page tips

There is one page on your blog that is really, really important.

And your users will probably visit it, just after reading one of your blog posts.

I’m talking about the about page.

Many people hardly think of their about page as something to be taken seriously, treating it like an after thought to their main content.

They either don’t appreciate its importance, or don’t know what to do with it.

 

1. Take It Easy


As I mentioned, it’s the page people most likely go to after landing on your blog. That alone puts you under a tremendous amount of pressure.

It’s the only page that has a shelf life of more than a few days. Because it’s as permanent as anything can be on the net, you somehow need to show off every possible skill that you might possess on this page alone.

People make their impressions of you based on this and you start having a panic attack if you have somehow left out a tiny detail.

My suggestion is to take it easy. Just be yourself and write your about page as if you were talking to a friend.

This will surely help making your blog a success.

 

2. Find A Balance


balanceIt happens, sometimes, to read an article on a site you never visited and when taking a look at the about page, remaining shocked to discover that the blogger has chosen to remain anonymous.

Maybe, they have shared some bits about their life, but mostly they are offering you nothing. You can’t even tell if they are a man or a woman. Expecting a picture would be like asking for their child.

Other times, it’s the opposite. You land on a blog page where anonymity is not the issue at all. In fact, you probably wish that it were the case. The blogger’s about page is the equivalent of 20 pages of content. They go on and on about what they have done, since the day they were born. C’mon! The only person who might be interested to read all that stuff is the person who gave birth to them.

There has to be a balance. This is what you should tell your readers:

  • who you are,
  • what you look like,
  • why are you writing this blog,
  • any relevant life story that led up to it 
  • your credentials or experience with your blog topic.

You basically have an opportunity to establish what your blog posts will most probably be like.

Are they going to be serious – or cheeky, whether you will write with an inspirational, positive tone or is it going to be catty?

Funny, quirky, offensive?

The tone of your blog can be easily determined with the help of a handy little tool called about page.

 

3. Make It Personal


Why do you follow blogs? Think about it for a second.

Many people say that because of the general interest in the topic, because of the useful information offered on the site, its just convenient to go to one place and get all the information instead of searching for it.

The reality is, the readers begin to develop a liking for the blogger when they get to them better. They can relate to their philosophy about things an keep coming back for more.

People follow people they admire – people they want to become.

The best way to start to do that is to open up in your about page and to give them a sense of connection – to make them care.

 

Final Words


Many people choose to hide their identity because they claim to be very private people.

Well, I used to be like them when I started blogging. But after three months, I found out that this led to anything good. So I added an image of my smiling face, with a short bio and I started to connect with people of my niche!

You can be private in many areas and still choose to share a lot of detail with your readers.

While nobody’s is asking you to divulge your deep dark secrets online, just by letting people know your name and possibly putting up a picture will do wonders for your blog.

We all love putting faces to names, and for many this little page can be a deal breaker when it comes to subscribing.

 

And you?

How much effort have you put in your ‘about’ page?

Did you find it hard to write it?

Please leave your thoughts in the comments below and share the post, if you liked it!

Reviewz’n’Tips

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Missing Facebook Pages: What to Do When Facebook Takes Your Page Away

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Do you know what to do if your Facebook page vanishes?

Want to be ready when and if that day comes?

To share what happened when the Social Media Examiner Facebook page disappeared and how we handled it, keep reading.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I am joined by Erik Fisher, community manager of Social Media Examiner.

Erik and I will explore what happened when our Facebook page disappeared.

You’ll discover what to do if the same thing happens to you.

podcast 174 eric fisher missing facebook page

Listen as Erik Fisher and Mike Stelzner share what happened when the Social Media Examiner Facebook page disappeared.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

Here are some of the things you’ll discover in this show:

How Our Page Disappeared and What We Did About It

Finding out

On a late Sunday afternoon with my home filled with kids and cousins and my wife cooking dinner, I eased into the couch to watch a football game. Since I drained the battery playing with my new iPhone, it was charging in another room when a text message came at 4:12 PM: “We have a bit of an emergency. Our Facebook page is missing. You around?” I had missed the text.

The phone rang 12 minutes later, and my wife picked it up. Our community manager Erik Fisher was calling to tell me what happened. Between the time he texted me and when he called, Erik poked around Facebook and confirmed it. The Social Media Examiner Facebook page had disappeared.

And I mean it was really gone. I even received a notification that my personal profile was incomplete because it didn’t list where I worked.

gone image shutterstock 246473047

Our Facebook page had simply vanished. Image: Shutterstock.

I checked to see if I could view the page on mobile or on my laptop, if I could get into the admin side of the page and if the Facebook Fan widget appeared on our site. The answer for everything: no.

Listen to the show to learn why it’s important to instruct your team to call you in an emergency situation.

First thoughts

Initially, I thought we’d been hacked. Then I recalled how after I did the Chalene Johnson story we’d taken all the steps necessary to secure the accounts of all of our staff.

We secured email with 2-step authentication to our corporate Gmail accounts and we turned on Facebook Login Approvals. Plus, we recently completed a security audit of everyone on our team, and have a master document of who has administrative access to what. These are all steps you can take to secure your business accounts, and you can hear more about how to implement them in the podcast.

Listen to the show to hear our thoughts about “what if” the page was gone permanently.

First steps

After I got off the phone with Erik, everything around me faded into the background. Within minutes I posted the following to friends only:

Initially, I decided to share it only to friends just in case there was something nefarious going on. Later on, I changed the status to public.

Here are some of the questions people asked me:

  • Did your admin accounts get compromised?
  • Are you spending enough to have a dedicated rep?
  • Any notifications from Facebook?
  • Are you accidentally unpublished?
  • Did you move it to the Business Manager?

The answer to all of these questions was “no.” I searched all over to find out how to submit my issue to Facebook. I reached out to my network and someone eventually told me about the Report Pages that Disappeared form.

reporting missing Facebook page

After searching for where to contact Facebook, I was finally able to report the missing page.

I also found where Facebook hides its support responses.

Listen to the show to discover what I determined I should have done at the beginning.

Reaching out to friends

I’ve been developing relationships with folks for years and I am fully aware that a lot of what happens next may not happen for everyone. However, my plan of attack could work for anyone.

I started using the comments of my original post to tag friends I knew to have contacts inside Facebook: Mari Smith, Dennis Yu, Dave Kerpen and Andrea Sodergren Vahl. I just said, “Thoughts?”

sos image shutterstock 271720664

I reached out to all of my friends. Image: Shutterstock.

Through Dennis and Dave I discovered that had I set up a Business Manager account, I could have granted access to someone who spends a lot on Facebook and they could have elevated the issue to their support managers.

Find out which account information I should have documented to help me resolve this issue faster.

Eventually, Dennis Yu reached out and made an email introduction for me. We received this reply on Monday:

“Good news is, the Page is still “there” – it hasn’t been deleted. But it looks like something is preventing it from being “published.” I’ve reached out the [sic] the Pages team to get an update. I’ll let you know as soon as it’s back up again.”

Since it was determined that our issue wasn’t the result of negative intent, I decided to make my original post public and many other people offered to help. In addition to Dennis and Dave, Lisa Mason, Carlos Gil, Derek Halpern, Heather Dopson, Mari Smith, Christian Karasiewicz, Sean Williams and Lori R Taylor also jumped in to assist.

Listen to the show to hear our strategy for getting our page back.

One day passes

A lot of people, like Ryan Deiss, reached out to say they’d experienced the same issue and it was resolved in about three hours. But we’d been without a Facebook page for a day and it had been 9 or 10 hours since we received the email from Facebook. I needed to find a way to take things to the next level.

I started posting about the issue in of all my Facebook groups, starting with the News Media and Publishing on Facebook group, which is moderated by Facebook. A rep connected me, and I finally had my first direct communication with Facebook.

sos image shutterstock 271720664

I posted multiple calls for assistance. Image: Shutterstock.

I posted regular “NO PROGRESS” updates on the comments of the initial post I’d made on my personal profile, and I asked everyone to share it.

Mari Smith decided to share my post to the 160,000 fans of her page. I also tagged super high-profile friends like Guy Kawasaki, Robert Scoble and Gary Vaynerchuk.

People were tagging and sharing it. Someone even tagged Mark Zuckerberg. More than 250 people shared that post.

run with it va

Run With It VA was one of many pages to share my post.

The response and support was overwhelming.

scorpion radio group

Like many other supporters, Scorpion Radio Group was surprised a large page like ours could disappear.

I also asked all of our staff to share the post on Twitter and Google+, and plead for help.

Listen to the show to discover why it’s important to join Facebook groups for your industry.

My plan for day two

If the issue wasn’t resolved by the second day, I was ready to buckle down and escalate my approach to the issue. To spur our wider audience to action, I planned to email our 425,000 email subscribers with an explanation.

He’s the email copy Derek Halpern suggested:

You might have heard about the big organic reach decline. We dealt with it. And we still updated our Facebook page a lot more times per day. And now, as of this past weekend, Facebook randomly deleted our page. Yep. They just DELETED the page. No warning. No message. Nothing.

Look, despite everyone who has ever complained, I still invested in my Facebook platform. I believe Facebook has a right to build a business. I happily promote my posts. But I do not think it’s fair that a publisher can lose their page without notice on a drop of a dime and not hear anything about it for 48 hours, despite several people I know reaching out to their personal contacts within Facebook.

Listen to the show to hear what hashtag someone suggested we try to get trending.

Morning of day two

On day two, I woke to an email from Juan Felix, who is on our team in Europe. The subject: “Received a call from Facebook.”

After Juan had submitted a request for help, Ana from the Global Marketing Solutions Team called his mobile phone to confirm that everything looked okay with our page and apologized for the late reply. She also sent Juan an email thanking him for reaching out and telling him to reply directly to her if we were still experiencing difficulties.

I asked Juan if Ana knew why the page was down, and he said she didn’t. She only said the page was back up. Following that, I received numerous messages from other folks at Facebook, saying the same thing. When I asked the first guy who contacted me what happened, this was the scary response:

“Your Page was not the only one affected. Not exactly sure what happened but it appears a back-end alert was triggered that caused your page and several others to go invisible temporarily.”

Once we were back up, Erik posted the following and we got a huge outpouring of love.

I shared Erik’s post with a note of my own.

We had such a great response and lots of assistance in solving our Facebook problem, we told our friends and fans we’d share our experience in a podcast.

Listen to find out why the last post we made before everything disappeared was ironic.

Moving on

Should this happen to you, I suggest you remain calm, let the process play out, engage with folks, leverage the cumulative power of your networks everywhere and encourage your team to do the same.

Our frustrations with Facebook are ongoing. During this recording, our Facebook page disappeared again. There was very limited communication from anyone who could help, and zero communication about when and why it went down and so on.

UPDATE: After we finished the recording, I kept getting messages from people regarding the status of our page. I went to GeoPeeker.com and saw our Facebook page was visible in some parts of the world and not in others, which may have had something to do with the different servers. I was optimistic that the problem would be fixed again soon. (It was.)

Listen to the show to hear what we hope you learn from the podcast.

Other Show Mentions

social media marketing worldToday’s show is sponsored by Social Media Marketing World 2016.

If you want to connect with other social media marketers and want to have stronger connections with your peers, sign up for Social Media Marketing World 2016. It’s the world’s largest social media marketing conference. By attending, you’ll make connections with 100+ of the world’s top social media pros (plus 3,000 of your peers) and you’ll discover amazing ideas that’ll transform your social media marketing.

See what attendees experienced at our 2015 conference.

The event takes place in San Diego, California on April 17, 18 and 19, 2016.

Hundreds of people have already purchased their tickets and have committed to coming to this conference. If you’ve heard about Social Media Marketing World, and always wanted to go, visit SMMW16.com.

The networking is going to be off the hook. We have our opening-night party on an aircraft carrier, the USS Midway.

We have the best pricing you will ever find going on right now. Click here to check out the speakers and the agenda and grab your early bird discount.

Listen to the show!
http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-174-15-12-04.mp3

Key takeaways mentioned in this episode:

Social Media Marketing Podcast w/ Michael Stelzner

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on missing Facebook pages? Please leave your comments below.

Gone photo and SOS photos from Shutterstock.
social media marketing podcast 174 erik fisher

Erik Fisher talks with Michael Stelzner about missing Facebook pages.

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