Many people hardly think of their about page as something to be taken seriously, treating it like an after thought to their main content.
They either don’t appreciate its importance, or don’t know what to do with it.
1. Take It Easy
As I mentioned, it’s the page people most likely go to after landing on your blog. That alone puts you under a tremendous amount of pressure.
It’s the only page that has a shelf life of more than a few days. Because it’s as permanent as anything can be on the net, you somehow need to show off every possible skill that you might possess on this page alone.
People make their impressions of you based on this and you start having a panic attack if you have somehow left out a tiny detail.
My suggestion is to take it easy. Just be yourself and write your about page as if you were talking to a friend.
It happens, sometimes, to read an article on a site you never visited and when taking a look at the about page, remaining shocked to discover that the blogger has chosen to remain anonymous.
Maybe, they have shared some bits about their life, but mostly they are offering you nothing. You can’t even tell if they are a man or a woman. Expecting a picture would be like asking for their child.
Other times, it’s the opposite. You land on a blog page where anonymity is not the issue at all. In fact, you probably wish that it were the case. The blogger’s about page is the equivalent of 20 pages of content. They go on and on about what they have done, since the day they were born. C’mon! The only person who might be interested to read all that stuff is the person who gave birth to them.
There has to be a balance. This is what you should tell your readers:
who you are,
what you look like,
why are you writing this blog,
any relevant life story that led up to it
your credentials or experience with your blog topic.
You basically have an opportunity to establish what your blog posts will most probably be like.
Are they going to be serious – or cheeky, whether you will write with an inspirational, positive tone or is it going to be catty?
Funny, quirky, offensive?
The tone of your blog can be easily determined with the help of a handy little tool called about page.
3. Make It Personal
Why do you follow blogs? Think about it for a second.
Many people say that because of the general interest in the topic, because of the useful information offered on the site, its just convenient to go to one place and get all the information instead of searching for it.
The reality is, the readers begin to develop a liking for the blogger when they get to them better. They can relate to their philosophy about things an keep coming back for more.
People follow people they admire – people they want to become.
The best way to start to do that is to open up in your about page and to give them a sense of connection – to make them care.
Many people choose to hide their identity because they claim to be very private people.
Well, I used to be like them when I started blogging. But after three months, I found out that this led to anything good. So I added an image of my smiling face, with a short bio and I started to connect with people of my niche!
You can be private in many areas and still choose to share a lot of detail with your readers.
While nobody’s is asking you to divulge your deep dark secrets online, just by letting people know your name and possibly putting up a picture will do wonders for your blog.
We all love putting faces to names, and for many this little page can be a deal breaker when it comes to subscribing.
How much effort have you put in your ‘about’ page?
Did you find it hard to write it?
Please leave your thoughts in the comments below and share the post, if you liked it!
Here are some of the things you’ll discover in this show:
How Our Page Disappeared and What We Did About It
On a late Sunday afternoon with my home filled with kids and cousins and my wife cooking dinner, I eased into the couch to watch a football game. Since I drained the battery playing with my new iPhone, it was charging in another room when a text message came at 4:12 PM: “We have a bit of an emergency. Our Facebook page is missing. You around?” I had missed the text.
The phone rang 12 minutes later, and my wife picked it up. Our community manager Erik Fisher was calling to tell me what happened. Between the time he texted me and when he called, Erik poked around Facebook and confirmed it. The Social Media Examiner Facebook page had disappeared.
And I mean it was really gone. I even received a notification that my personal profile was incomplete because it didn’t list where I worked.
Our Facebook page had simply vanished. Image: Shutterstock.
I checked to see if I could view the page on mobile or on my laptop, if I could get into the admin side of the page and if the Facebook Fan widget appeared on our site. The answer for everything: no.
Listen to the show to learn why it’s important to instruct your team to call you in an emergency situation.
Initially, I thought we’d been hacked. Then I recalled how after I did the Chalene Johnson story we’d taken all the steps necessary to secure the accounts of all of our staff.
We secured email with 2-step authentication to our corporate Gmail accounts and we turned on Facebook Login Approvals. Plus, we recently completed a security audit of everyone on our team, and have a master document of who has administrative access to what. These are all steps you can take to secure your business accounts, and you can hear more about how to implement them in the podcast.
Listen to the show to hear our thoughts about “what if” the page was gone permanently.
After I got off the phone with Erik, everything around me faded into the background. Within minutes I posted the following to friends only:
Initially, I decided to share it only to friends just in case there was something nefarious going on. Later on, I changed the status to public.
The answer to all of these questions was “no.” I searched all over to find out how to submit my issue to Facebook. I reached out to my network and someone eventually told me about the Report Pages that Disappeared form.
After searching for where to contact Facebook, I was finally able to report the missing page.
I reached out to all of my friends. Image: Shutterstock.
Through Dennis and Dave I discovered that had I set up a Business Manager account, I could have granted access to someone who spends a lot on Facebook and they could have elevated the issue to their support managers.
Find out which account information I should have documented to help me resolve this issue faster.
Eventually, Dennis Yu reached out and made an email introduction for me. We received this reply on Monday:
“Good news is, the Page is still “there” – it hasn’t been deleted. But it looks like something is preventing it from being “published.” I’ve reached out the [sic] the Pages team to get an update. I’ll let you know as soon as it’s back up again.”
Listen to the show to hear our strategy for getting our page back.
One day passes
A lot of people, like Ryan Deiss, reached out to say they’d experienced the same issue and it was resolved in about three hours. But we’d been without a Facebook page for a day and it had been 9 or 10 hours since we received the email from Facebook. I needed to find a way to take things to the next level.
I started posting about the issue in of all my Facebook groups, starting with the News Media and Publishing on Facebook group, which is moderated by Facebook. A rep connected me, and I finally had my first direct communication with Facebook.
I posted multiple calls for assistance. Image: Shutterstock.
I posted regular “NO PROGRESS” updates on the comments of the initial post I’d made on my personal profile, and I asked everyone to share it.
Mari Smith decided to share my post to the 160,000 fans of her page. I also tagged super high-profile friends like Guy Kawasaki, Robert Scoble and Gary Vaynerchuk.
People were tagging and sharing it. Someone even tagged Mark Zuckerberg. More than 250 people shared that post.
Run With It VA was one of many pages to share my post.
The response and support was overwhelming.
Like many other supporters, Scorpion Radio Group was surprised a large page like ours could disappear.
I also asked all of our staff to share the post on Twitter and Google+, and plead for help.
Listen to the show to discover why it’s important to join Facebook groups for your industry.
My plan for day two
If the issue wasn’t resolved by the second day, I was ready to buckle down and escalate my approach to the issue. To spur our wider audience to action, I planned to email our 425,000 email subscribers with an explanation.
He’s the email copy Derek Halpern suggested:
You might have heard about the big organic reach decline. We dealt with it. And we still updated our Facebook page a lot more times per day. And now, as of this past weekend, Facebook randomly deleted our page. Yep. They just DELETED the page. No warning. No message. Nothing.
Look, despite everyone who has ever complained, I still invested in my Facebook platform. I believe Facebook has a right to build a business. I happily promote my posts. But I do not think it’s fair that a publisher can lose their page without notice on a drop of a dime and not hear anything about it for 48 hours, despite several people I know reaching out to their personal contacts within Facebook.
Listen to the show to hear what hashtag someone suggested we try to get trending.
Morning of day two
On day two, I woke to an email from Juan Felix, who is on our team in Europe. The subject: “Received a call from Facebook.”
After Juan had submitted a request for help, Ana from the Global Marketing Solutions Team called his mobile phone to confirm that everything looked okay with our page and apologized for the late reply. She also sent Juan an email thanking him for reaching out and telling him to reply directly to her if we were still experiencing difficulties.
I asked Juan if Ana knew why the page was down, and he said she didn’t. She only said the page was back up. Following that, I received numerous messages from other folks at Facebook, saying the same thing. When I asked the first guy who contacted me what happened, this was the scary response:
“Your Page was not the only one affected. Not exactly sure what happened but it appears a back-end alert was triggered that caused your page and several others to go invisible temporarily.”
We had such a great response and lots of assistance in solving our Facebook problem, we told our friends and fans we’d share our experience in a podcast.
Listen to find out why the last post we made before everything disappeared was ironic.
Should this happen to you, I suggest you remain calm, let the process play out, engage with folks, leverage the cumulative power of your networks everywhere and encourage your team to do the same.
Our frustrations with Facebook are ongoing. During this recording, our Facebook page disappeared again. There was very limited communication from anyone who could help, and zero communication about when and why it went down and so on.
UPDATE: After we finished the recording, I kept getting messages from people regarding the status of our page. I went to GeoPeeker.com and saw our Facebook page was visible in some parts of the world and not in others, which may have had something to do with the different servers. I was optimistic that the problem would be fixed again soon. (It was.)
Listen to the show to hear what we hope you learn from the podcast.
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