The move comes less than two weeks after the European Commission accused Google of abusing its dominant position in the market by distorting search results in favour of its Google Shopping service. The Commission also opened a separate antitrust investigation into its Android operating system
Major news organisations including the Financial Times, The Guardian, Les Échos, NRC Media, El Pais, La Stampa, Faz, and Die Zeit are taking part in the partnership, known as the Digital News Initiative, which will offer training and research as well as access to the innovation fund, according to multiple reports. Major media groups in Europe such as News Corp and Axel Springer are not currently involved in the partnership Read more…
1. Take social media from marketing and give it to PR.
Once the public relations team took over social media, it could join tougher conversations, like those about breastfeeding in restaurants, about wages and food preparation—not just promotional details.
2. Bring community management in-house.
Sikora hired two community managers. Instead of just getting briefed on promotions, the community managers joined brand meetings, built relationships with Olive Garden employees and visited test kitchens to become a voice for the brand.
Sikora says bringing in the guest relations team early helped the social media team understand the nuances of customer service. But Sikora didn’t just ask for the guest relations team’s opinion-he let them know Olive Garden’s social media couldn’t succeed without their skills.