Is “Quality of Life” Indicative of Nintendo’s Marketing?

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With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series.

With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t speak well about Nintendo’s marketing in general.

This past week, The Guardian posted an article about Nintendo and how it would be turning to the health sector in order to help its business on all fronts. Given the lackluster sales of its current home video game console, the Wii U, it would make sense that Nintendo would try its hand at exploring other fields. However, does this necessarily mean that “quality of life” is the best way to go about it? One of the biggest concerns I have with this is that a good number of gamers that engage in physical activity are not the serious video game enthusiasts Nintendo might want.

For those who do not know, the Nintendo Wii was originally released back in 2006, which was during that time when mobile gaming was not as bustling as it is now. In comparison to the competition, the Wii offered not only a more affordable base price but a focus on motion technology, the latter being tied to physical activity. From Wii Sports to Just Dance, the system proved viable but that same audience has moved on. Casual players are far more intrigued by games that cost less than a cup of coffee than their Wiis, which are most likely gathering dust on their shelves.

It’s clear that Nintendo wants to drive positive attention back to its brand and understandably so, given the current state of its home console endeavors. With that said, “quality of life” might not be the kind of turn that an online marketing company would support. Instead, wouldn’t it be more in the interest of Nintendo to ramp up development on Wii U titles in house? Even though the number of Wii U owners now is dwarfed by the number of Wii owners that might have been prevalent back in 2008, the former is still a substantial number and shouldn’t be cast aside.

Perhaps you feel differently, though. Do you think that “quality of life” is where Nintendo’s focus should be set on? Do you think that Nintendo’s attention would be better served elsewhere? Please leave your thoughts down below!

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Soshable | Social Media Blog

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Nintendo’s Mobile Efforts: Salvation or Ignorance?

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ATT

With the current generation of gaming platforms on the market, Sony and Microsoft seem to have so much attention on them that it’s easy to forget about Nintendo. It’s not for any supposed lack of quality, either; the titles that Nintendo creates are still viewed by many as top of the line. With the competition coming up with new ideas and keeping up with trends, though, Nintendo remained traditional for better or worse. With the mobile market in Nintendo’s sights, is the company’s luck about to change?

It’s been reported that Nintendo is looking into the smartphone market, though in a way that not everyone would have expected. While the company is not looking to port “The Legend of Zelda” for the NES over to Apple’s App Store, for example, this doesn’t mean that content wouldn’t be created. Reggie Fils-Aime, the President of Nintendo of America, said that smaller experiences would be seen. The goal of this, according to Fils-Aime, would be to, “…drive you back to your Nintendo hardware.” After the initial reports, I was left hopeful and concerned for the company’s endeavor.

In one respect, Nintendo getting into the smartphone market, at least to some degree, is a sign that the company wants to keep up. Ever since the arrival of the Wii, it seemed, Nintendo was looked down upon for dragging its feet in terms of gaming in general. Whether it’s been the lack of powerful hardware or region-locked systems, a company shouldn’t stay rooted in its ways. In order for Nintendo to keep up with the rapidly changing market, the well-known company cannot simply stay the course.

That being said, is a shift in smartphone focus the best choice to make? Keep in mind that Nintendo’s current home console, the Wii U, hasn’t exactly been lighting the world on fire as of late. In fact, a few weeks ago Nintendo cut the global sales forecast for the system from 9 million to 2.8 million. While the proposed smartphone apps would serve as bite-sized experiences of sorts to drive people to purchase Nintendo hardware, how effective will this be? Can a small experience drive a casual gamer to spend close to $ 300 on a console – in addition to $ 60 for each new game – that’s been looked at unfavorably by the media?

Nintendo’s foray into the smartphone market is one that I hold a moderate amount of hope for. To me, there should be more focus placed on the Wii U situation itself as opposed to looking into an entirely different market. Why isn’t Nintendo putting more of an emphasis on creating extra games for that particular system and advertising it in a way that a social media agency would approve of? Even so, Nintendo has fought out of dire predicaments in the past and now it’s a matter of seeing if they can do it again.

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Soshable | Social Media Blog

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