Why the Next US President Must Know the Bible, the Constitution… and the Qur’an

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History is rife with misunderstandings that caused great hardship for people based upon political and religious ignorance. The worlds of politics and religion are two of the only concepts that affect everyone whether they participate in them or not. Despite the concept of separation of church and state, the two have always been and will always be intertwined. The influence they have on one another can be denied and even ignored for the sake of promoting a secular worldview, but invariably they collide despite all attempts to keep them separated.

These are strange times. Technology has brought nearly all societies together to some extent. Someone in the Middle East does not need to travel to America to have profound knowledge about western culture. Someone in America can become acutely aware of the geopolitical and religious conflicts happening in the Middle East. All it takes is a few keystrokes and some time spent researching. This is why terrorism is thriving. It’s why potential terrorists are being radicalized across the globe. It’s why the next American President must have an intimate knowledge of the Bible, the Qur’an, and the Constitution.

Some would argue that having knowledgeable advisers is enough. This is absolutely not the case. We are in times unlike any other. These three documents will play a larger role in our future than ever before. Scholarly understanding will be necessary for the decision-maker; having an unelected cabinet member or adviser calling the shots on these types of issues is simply unacceptable. Advisers on these issues worked in the past, but today too many things center around the interactions and responses that are driven by religious considerations.

It doesn’t matter whether you’re a Christian, Jew, Muslim, Hindu, atheist, agnostic, or believer in any other religion. It doesn’t matter if you’re a Republican, Democrat, Independent, Libertarian, or any other political party. It doesn’t even matter if you’re like most Americans focused on your own circle of influence and unaware of anything happening in the political and religious worlds. The need for the President to be versed in the Bible, the Qur’an, and the Constitution is not negotiable. There’s no time for on-the-job training. Good ideas aren’t enough anymore.

Why the Bible?

President Obama famously butchered sections of the Bible during speeches in his first term when he was trying to appeal to Christians and Jews to follow the secular path he laid out for the country. I was proud of those who denied his callings and saw through his ruse. Then, I became concerned when I realized that his constant attacks started having an effect on the spiritually or intellectually weak.

In the last seven years, we’ve seen the deterioration of our values in this country. As a result, we’ve seen the deterioration of the country itself as political correctness, race wars, crime, and poverty have increased as planned. It’s ironic that his Presidency was supposed to be an awakening for America, a fundamental change in the way the country and its citizens operate. He succeeded and the people cheered. Many of them are still blind to the fact that they participated in hurting themselves and those around them.

Throughout all of this, the silver lining is that the core Judeo-Christian base of the country has been strengthened out of necessity. The numbers are down and that’s not necessarily a bad thing. Since it’s no longer as socially beneficial to go to church and act religious, the true believers in the one true God are standing out against a sea of lukewarm religious practitioners. In other words, the acceptance of the secular and agnostic model for American culture has helped to separate the wheat from the chaff in ways that were not visible before.

While President Obama failed to use the Bible as a weapon against Christians and Jews, the next President has an opportunity to use it to further unite believers from a political perspective. It isn’t just about knowing a few Bible verses and defending religious freedoms, though that is important. It’s really about knowing how Christians and Jews can be guided towards a conservative perspective. Even in the church today, there are many who are leaning left. The Bible, when understood by the President, can be his most powerful tool for shifting the mindset of the country at its Judeo-Christian core to a righteous worldview that puts aside the pseudo-conservative principles like racism and embraces a Biblical perspective that is truly conservative and truly beneficial for the nation.

This absolutely must be understood. The Bible can unite this country within the confines of the 1st Amendment by building up the religious right and coalescing them towards the common goal of making America a better place for all. Rather than using certain Bible verses for leftist means like President Obama has done, it can be used to promote conservatism in ways that even those with a secular worldview can embrace. This is only possible with a President who truly, intimately knows the Bible and follows its teachings without question.

No, this isn’t a call for a theocracy. It’s a call for the President to understand the Bible in a way that empowers him to make the right decisions and to guide the nation down a conservative path.

Why the Qur’an?

We are not at war with Islam. We are, however, at war with radical Islamic forces who commit genocide for the sake of their caliphate, who promote terrorism in the United States (or anywhere for that matter), and who strive to destroy the United States by any means necessary. That means understanding Islam front, back, and in-between.

A President as well as the Secretary of State should know and understand the Qur’an if they have any hope of working with or negotiating with Islamic countries and organizations. Again, some will say that they simply need advisers, but in the heat of the moment during discussions or when decisions must be made, the President needs real knowledge, not advice. That doesn’t mean the President must be a scholar of Islam. It simply means they must have intermediate knowledge of what the Qur’an teaches.

The President must read the book in order to understand radical Islam. To paraphrase Sun Tzu, “Know thy self, know thy enemy. A thousand battles, a thousand victories.”

The teachings of the Qur’an shed a great deal of light on the thinking that drives Islam. Unlike other religions, the Islamic faith is as political as it is religious. There is no separation of church and state with Islam. In fact, the Qur’an is the guidebook to everything political in Muslim nations such as Iran and Saudi Arabia. We have enemies and allies who are driven by the teachings of Muhammad. It behooves us to have a President, Vice President, Secretary of State, and Secretary of Defense who have read these teachings.

Why the Constitution?

The requirements for President of the United States are that he or she must be a natural born citizen, a resident for 14 years, and 35 years of age or older. There should be another requirement. The President of the United States should be able to pass a comprehensive test about the Constitution. It’s ludicrous that we would ever allow the leader of the free world to not have intimate knowledge of the document that is the backbone of our country.

Today, it’s more important than ever. President Obama knows the Constitution and has systematically used this knowledge to entangle the country in a web of legal and political loopholes and landmines that undermine the fabric of the Republic. It will take more than a roomful of DC lawyers to clean up the mess when he’s out of office. It will take a leader who deeply understands what can and cannot be done, a leader that is dedicated to defending it with his core. Those who espouse the belief that the Constitution is outdated are the same people who believe students should be protesting about what lunch is served on college campuses. They’re the same people who believe that ObamaCare was somehow supposed to be a good thing. They’re the same people who see no problem with the Supreme Court taking on state issues such as gay marriage.

The 1st, 2nd, 4th, and 10th Amendments have been under attack for three decades. As a result, the Constitution is bleeding. We need the equivalent of a trauma surgeon with embedded knowledge of the Constitution to sit in the Oval Office and make things right again.

As it pertains to religion, we need a President who understands the importance of religious freedoms and who will fight to maintain those freedoms within a society that is becoming tired of them. So many are willfully letting these liberties slip away because they think it won’t affect them. They are sorely mistaken and the President must be a person who understands why.

These arguments are intended for a secular understanding. Even atheists or agnostics can see the importance of this knowledge. If you’re one who believes we may be living in the end times, then the reasons for wanting someone in the White House with knowledge of the religious texts go up exponentially.

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SEO Future Predictions for the Next Year: 2016

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SEO has become probably the best methodology to drive your ROI. In 2016, it’ll aim to help you get more out of your conversions. So, let’s take a look at the SEO future predictions for the next year:

To begin with, take note of how Penguin 4.0 update has affected your website. Make use of the remaining days of 2015 to resolve all existing issues. Create a robust SEO strategy to fight Penguin and step in the new age of SEO as you welcome 2016.

Here are some other predictions to take note of:

  1. Mobile-friendly

mobile-friendly

mobile-friendly

As mobile devices are ruling the world, having surpassed laptop and desktop searches in terms of paid clicks and traffic generation, it has become imperative for businesses to develop mobile-friendly websites and make their business decisions attuned to this new wave of mobile savvy clientele. Every mobile related aspect, like mobile design, mobile marketing strategy, mobile search advertising and marketing, mobile CRM, mobile payment and mobile e-commerce, mobile coupons and integration of mobile with local and social, needs to be considered.

  1. Semantic searches

semantic search

Semantic search is an advanced data searching technique where the search query targets to determine the contextual meaning of the search words and intent of the searcher rather than focusing on finding just the keywords. Thus, it provides the user with more meaningful search results by understanding and assessing the search phrase and finding the most relevant results in a database, website or any other data repository. No wonder that semantic search is touted as the future of marketing. By applying the following tips, you can make the most of semantic search.

  • Create content that is understandable.
  • Try to identify the “companion” words that usually follow the keyword and insert them into your content. That way, you’ll be able to provide some clues related to the subject of your content to search engines.
  • Use variations and synonyms of words that are directly related to the subject matter of your content.
  • Use the keywords effectively to take complete advantage of semantic search.
  • Link to third-party websites related to some aspect of your business/domain/industry to provide your users with more value.
  • Mark up your content on specific social networking sites.
  • Use tools like schema.org, Yandex Checker, AlchemyAPI, Schema Creator, Gruff etc. to add more semantic value to your content.
  1. Outstanding quality

quality quotes

As SEO has become extremely content driven these days, you need to hire experienced people, even if the charges are steep, especially when you wish to get good results. After all, doing link audits, performing complete link clean-ups (if required, based on the results of link audits), driving organic traffic your way via quality content – all take effort and time, which explains why quality SEO services won’t be cheap. Company executives and CEOs too shouldn’t opt for SEO trial-and-error methods as they aren’t aware of the present SEO landscape and may end up doing more harm than good. So, it always pays to hire experienced SEO specialists for the task.

  1. Good user experience

Good UX

Search engines directly consider a restricted number of changeable factors like links, keywords and site structure. Linking patterns, machine learning and user engagement metrics jointly help search engines to make a significant number of hunches about a site. User experience and usability provide significant benefits to the external popularity of a site. This popularity is interpreted by search engines as an indication of higher quality. An empathetic and thoughtful user experience encourages users to bookmark, share, return visits etc. – all of which are signals of a quality site, which in turn helps in achieving higher rankings.

  1. Organic link

Organic Link

Links that don’t have a direct objective of influencing Google’s rankings are called organic links. When a site links back to another, the link is considered by Google as a vote. These “votes” normally help a site to get higher ranking in the search engine results. The only requirement here is to get such backlinks naturally or organically. Following are some useful tips to obtain organic links.

  • Create original information
  • Share your knowledge
  • Be an active participant on various social networking platforms
  • Provide valuable answers to questions online
  • Build community
  • Offer a service to your community for free
  1. Mobile optimization

Mobile traffic estimates

Earlier in 2015, mobile searches exceeded desktop searches. The trend will hold strong even in 2016 as mobile traffic is predicted to be of much more importance than desktop traffic in the coming 5 years. According to Google, a desktop-specific website isn’t required. Commitment of Google towards a “mobile” user experience across all devices reflects in their change to local three-pack.

  1. App store optimization

App Store Optimization

To sustain in this extremely competitive world, you have to find the right audience for your app. App store optimization or ASO is one of the most effective methods to execute mobile app marketing. Execution of ASO ensures showing up of the mobile app for appropriate search queries and thus getting organic installs and impressions. Finding the right keywords or topics is the most fundamental and significant part of app store optimization as that would describe the exact search items of your target audience.

  1. Local SEO (Customized Research Study)

Local SEO

With the advancement of local indexes of Google and arrival of wearable devices, local searches will provide more accurate results. When searching for a certain business, the results will consist of your neighborhood or street corner instead of showing the city or state region.

  1. Voice SEO

voice SEO

Voice SEO has shifted the entire mobile search interface to a different era. When a voice request is made, the results show up on map interface. Users can hear more information about a particular listing by touching the map icon. Audio files are worth adding to your website in order to make your presence felt in such search results.

  1. Indexing of Social Content

indexed twitter

In a mobile search for a particular news object, the results consist of a couple of tweets as Google has finalized deals with Twitter and Facebook. More social content platforms will become indexed in 2016 and be made available to search engines. Social media posts will carry a similar amount of value as independent web pages. From an SEO viewpoint, the difference between “social media” and “web” will begin to become indistinct.

  1. Conversion Optimization

conversion

Conversion optimization is the process of using customer feedback along with analytics to improve your website’s performance. A better conversion rate is equal to an improved ROI. Other than improving the ROI, conversion optimization also helps to protect the restricted attention span of visitors by providing them with exactly what they want. It’s important to keep in mind that optimization is all about acquiring the right type of customers for your business. In 2016, Less-is-more technique will be massively used for conversion optimization.

  1. Social Presence

Social Presence

In 2016, social presence is going to be more important for businesses. Google searches already show Facebook and Twitter results when you search for a news item these days, and in the forthcoming years, you are likely to see more of these social media pages in your mobile search results. Consequently, the boundary line between “social media” and “web” will get blurred further in 2016 from an SEO perspective.

  1. Page tagging

Page Tagging

2016 will experience more of mobile searches, which will surpass desktop searches. This change will give a boost to page tagging in a more frequent manner as businesses start rolling out tags to offer structure to mobile users’ results that require different browsers and devices to load pages differently.

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  1. Bifurcation Buyer Journey

buyers journey

In 2016, SEO will be divided into these three stages:

  • Awareness: In this stage, you will have to work on a strategy that provides information. Create marketing materials that will make them aware of a problem and related information.
  • Consideration: Here you give them a set of solutions that work best to solve their problems. Giving them enough options will then help them select the best suitable one.
  • Decision: This is the stage where your audiences have made a decision and have agreed upon a point that they will move ahead with. You have to create material that will encourage them to move forward without hesitation.
  1. Call-only ads

Call Only Actions

Call-only ads are upgrades of existing call extensions. In call-only ads, phone number is the first visible thing normally created using larger font size and different text color. The second visible thing happens to be the call button that enables an instantaneous call to action.

  1. Alienation of keyword research

keyword research

In 2016, you would no longer be able to use a blanket SEO strategy for all platforms or the same list of keywords for every platform. Rather, you will have to use:

  • Voice SEO: The algorithmic rules that are applicable for any mobile optimization will work well for voice search too. You’ll also have to use Google’s Knowledge Graph and local SEO strategies as voice searches primarily occur on mobile devices and most have local intent.
  • Local SEO: You can leverage Google Trends for this.
  • Mobile SEO: You can get mobile-specific keywords using the Google Keyword Tool and Google Analytics (go to Audience, then click Mobile and then go to Overview in the R.H.S navigation to filter). Though it won’t be possible to ascertain mobile keywords using Bing Ads Intelligence, you can use a little trick and leverage Bing’s autocomplete feature in mobile to get the desired keywords.
  • App SEO: SEO for mobile apps or ASO (App Store Optimization) will be very important in 2016 to ensure that your app reaches the right audience. ASO would become an integral part of mobile app marketing, which would be the most efficient and cheapest way to attract organic impressions and installs.
  1. Search box optimization

Search-Box-Optimization

Search box optimization is the method of deceiving Google Algorithm to put your blog or brand name in Google Autosuggestions. As Google Autosuggestions affect 75% of search queries, a lot of internet marketers are using search box optimization to keep their brand in front of the users before they hit the search button. This is accomplished by searching the target term for numerous times in Google.

  1. Outgoing links

outbound link

Google identifies the nature of your article by using outgoing links. If you link to a trusted source, Google considers your site as a trusted one as well. However, if quality of the linked article is poor, it will affect your site’s reputation and search rankings adversely. To avoid this, you must provide outbound links to trusted sources.

  1. Link Building trends

Link Building

Link building was considered as one of the fundamental elements of SEO. In the present day media landscape, internet marketers incorporate significant links instead of gathering bunch of useless links. To sustain in today’s competitive world, marketers have to publish unique and fresh content and insert only those links that promote or support the main message provided by the content. Google always encourages a site that has the ability to provide answers for associated search queries and thus the site ranks high in SERPs. Incorporating links of these websites would greatly help you in 2016 to increase the quality of your website’s content.

  1. End of content farms

content farm

It seems that there will be a dead end waiting for irrelevant content farms in 2016. Websites filled with robotic articles that are created by content farms will be highly targeted and penalized by Google in the coming year. The chances of ranking in SERPs are pretty less for these websites and some large scale content farms are likely to face a big penalty.

Conclusion

As these trends affect the SEO landscape in 2016, site owners and marketers have to think “mobile” and build robust mobile marketing strategy as mobile is the next version of digital marketing.

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