Partygoers go wild for mini-tornado after it appears at Aussie music festival




This could be the best unexpected party guest ever.

A mini-sand tornado formed in the middle of Earthcore, a dance music festival in Victoria, Australia on the weekend — an event best thought of as Australia’s answer to Burning Man, but with a lot less Silicon Valley cash and more sunburnt Aussies — sending the crowd absolutely mental.

It was captured and uploaded to YouTube by user SynapticTV, with the superb title “DOOFNADO.” So you know, a “doof” is what Australians call outdoor techno parties in rural areas.

It would not be surprising if some Earthcore partygoers thought this “DOOFNADO” was a hallucination. It’s 100% real, folks. Read more…

More about Video, Australia, Tornado, Watercooler, and Videos


Did Spotify Users on Facebook Spur Music Stories? (Infographic)


Could Facebook’s decision to launch its new Music Stories post format have been influenced by the number of users who also use Spotify?

GlobalWebIndex examined the overlap between users of the social network and the music-streaming application, finding that:

  • 12 percent of active Facebook users listened to music via Spotify last month.
  • That figure rises to 19 percent for those between the ages of 16 and 24.
  • 15 percent of Facebook users in the top 25 percent in terms of income listened to music via Spotify last month.

GWI said in an email to SocialTimes:

This is a canny move from Zuckerberg & Co., leveraging one of the top interests among the Facebook audience (fully two-thirds of whom say they are strongly interested in music). Spotify is also the most popular music streaming service among Facebookers; each month, 12 percent say they are using it, with peaks among the youngest age group. And Spotify has an even greater overlap with Facebook in certain markets, spiking sharply in its home country of Sweden (55 percent), but also reaching 20 percent in the U.K. and 18 percent in the U.S.

Giving these music lovers a simple way to share their interest on Facebook could bring great benefits for both services. For Facebook, this new feature could prompt many of its more passive users to re-engage with the site, while for Spotify, the benefit of having its music shared across the world’s largest social network is obvious.

Readers: Do you use Spotify?


SocialTimes | RSS Feed