Do you keep search engine optimization the top of your content-strategy checklist? If not, consider this a nudge. Did you know that when it comes to search results, if your business isn’t on the first page, well, you’re the #1 loser (to paraphrase Jerry Seinfeld). Fortunately there are a few things you can do to boost your rankings and avoid the most common SEO-related mistakes:
Hiring great employees is as is crucial as it is complex. Nothing matters more in winning than getting the right people in the right places.
For this reason, organizations all over the world spend countless money, time and energy pursuing top candidates. While some consistently get ahead and recruit those who have passion, audacity and intelligence, others continually fall short of their staffing goals.
Ironically, the main reason for their shortcomings are not external factors such as available applicants, but rather the problem stems from common hiring mistakes that countless companies fall victim to.
The positive news is that each firm can make certain alterations to increase the odds of staffing dedicated, competitive and engaged employees. The first step in the process is identifying those problems.
Below, you’ll find 5 common mistakes that prevent many organizations from hiring top candidates.
1. Waiting for the perfect applicant. In 99/100 cases, the perfect resume and job seeker doesn’t exist. Just like people, no applicant is ever going to be perfect. Strong management and honest appreciation make an individual great, not the content on his or her resume.
Regardless, companies spend hundreds of hours and pass on top quality job seekers simply because those individuals’ backgrounds fail to possess each and every requirement set forth by the employer. This carries the following negative consequences:
a. Greatly minimizes recruiting options.
b. Results in numerous, competent job seekers being passed by.
c. Significantly prolongs the staffing process.
d. Lowers moral among hiring managers.
2. Failing to write a compelling, thorough job description. Intelligent applicants only respond to intelligent, thoughtful job descriptions.
Among other factors, a write-up should include an organization’s history, corporate culture and vision, as well as a comprehensive description of its product(s) and / or service(s). In conjunction, the company should list notable clients and organizational awards.
In conjunction, mentioning the following will significantly increase response rates:
a. Daily duties.
b. Where this individual could expect to be in the company if he or she executes all required tasks.
c. Whom they will report to.
d. Benefits of the job seeker working at the company.
e. Ideal background.
3. Failing to manage the hiring process efficiently. From start to finish, a recruitment project should last no longer than 6 weeks, yet should take no less than 3 weeks. If the process lasts longer than 1.5 months, the hiring managers tend to get fatigued and no longer approach the project with vigor.
Conversely, when recruiters or employers make a decision without meeting an applicant numerous times, they risk making an impulsive, costly hiring mistake.
4. Not compensating based on market demands. Not paying enough is a lose, lose situation. When companies don’t compensate accordingly, they scare off top applicants and incite resentment amongst those whom they do hire.
Conversely, when firms pay too much for an employee, it often puts undue pressure on the candidate as the hiring manager can sometimes have unreal expectations which ultimately lowers performance and moral.
As a rule of thumb, an employee’s current compensation package should be the number one factor when determining what amount of pay that individual should be offered. If a firm wishes to compensate less for a candidate, it ought to be more flexible about their background requirements.
5. Failing to sell the position to potential applicants. Recruiting is about selling. A hiring manager’s job is to stir up enough interest among the desired job seekers that they consider the organization their first choice for employment.
Therefore, an employer needs to present a compelling argument as to why that individual should want to work for their company as opposed to the other firms recruiting that individual.
In the End
Regardless of size, industry or budget, all organizations can recruit job seekers who are intelligent, competent, driven and reliable. However, on occasion companies can be their own worst enemies.
While no firm will ever get recruiting perfect, the ones who come closet are the firms that accurately identify their problems and quickly rectify those shortcomings.