by Dave Jackson – NMX’s Director of Podcasting
I will say this again and again, one of the best reasons to come to NMX is the ability to meet great people, and to have access to those people who you typically don’t. Case in point, I have known of Mignon Fogarty pretty much since the day she started podcasting. No one knew her at first, but when she landed on Oprah everyone know about Mignon Fogarty.
You might know her better as Grammar Girl. At NMX you have a chance to learn from Mignon. For example:
- Your first podcast may not hit it out of the park.
That’s right before she was Grammar Girl she was a producer and co-host of Absolute Science. After finding out that podcasting took a fair amount of time, she switched to another topic she knew and loved (and was easier to produce) Grammar.
- Know What Your Audience Wants – And Give it To Them
Mignon gets feedback from people who ask her questions, and then she answers them. In one of her more popular episodes (who vs. whom), the episode is 4 minutes long. You don’t have to search for the answer, you click play and receive it.
- Don’t Be Afraid to Branch Out
Over the years Mignon has launched the Quick and Dirty Tips Network, New York Times Best Selling books, and the last time I spoke with her she was working on a game/app that would help people learn grammar.
At NMX, we are providing access to people who can help you grow your audience. You can learn directly from them, and you can learn from their example. In his book Contagious: Why Things Catch On author Jonah Berger explains that some of the things that propel your content are usefulness and social currency. Grammar Girl provides very useful information. When you are around people talking grammar, you can quote her podcast and look smart (which then leads more people to check out the true source of this information YOUR PODCAST)
Mignon’s session at NMX is titled, “Practical tips to make your podcast more interesting and to get more clicks, shares, and followers.” When I set out to get the best presenters, I wanted people who could speak from personal experience. Mignon has 519,420 likes on Facebook page, 260 thousand twitter followers, 6,850 followers on Google+, and 4626 followers on Pinterest. I think we can all agree she can talk from personal experience ( I know I just spent 15 minutes checking out her Google+ page – fascinating).
If you’ve never heard her speak, you’re missing out. She recently did a presentation at TEDx on language and it was educational, informative, and entertaining. Buy your tickets and come to NMX and meet Mignon Fogarty. Then maybe you will end up (like she did) on CNN, in the Washington Post, on Martha Stewart the New York Times, USA Today, Businessweek, and many more. Find out more at quickanddirtytips.com
There’s still time to register for NMX ’15 taking place in Las Vegas, April 13 – 16, 2015. Register today!