Inside Microsoft’s first flagship store

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The first thing you notice is the smell. It’s a mix of fresh construction and luxurious oak. Then you see the rows of Surface Books and you know you’re inside Microsoft’s first-ever flagship store

“Everyone who works in retail aspires to have a flagship store, especially on Fifth Ave.,” Microsoft Retail COO David McAughan told me as we stood below the store’s 30-foot tall video screen. The store has been under construction for months, though Microsoft wouldn’t reveal how much money it cost to build.

Microsoft Flagship Store

The quality of the wood benches and tables is no accident. Microsoft carefully selected each piece of wood, ensuring that the grain looked just right and that it was absent of knots. Read more…

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