The Missing Link: Merging Social Media With SEO


Social Media and SEO

Has your SEO strategy flatlined?

Are you interested in leveraging social media to improve your SEO?

Well, I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social media to improve your organic search rankings.

While most people may be slightly aware that there is a growing synergy between SEO and social media, most organizations aren’t using them collaboratively.

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So where do you begin?

  1. Link-Build Socially

A few years back, it was common knowledge that Google placed a huge emphasis on link building. Quantity wasn’t the only thing that truly mattered. You wanted to outrank someone? It was as simple as obtaining more links than them in any way possible. But ever since the dawn of Penguin and Google’s changed perspective of links, the digital world is not so black and white.

So now, you must have high quality links. Toughest part? You can’t buy them, they must be obtained organically.

Links found on social media accounts usually are considered high quality, because most social sites have a high domain authority to begin with. Even if you create a brand new Facebook page, that has a high chance of outranking your own website, thanks to Facebook’s high domain authority that passes down to your profile.

This may sound super simple, but making sure that you provide a valid link to your website from all of your social media accounts can go a long way. Also include links to your website in all of the content that you publish on all of your social media accounts.

What type of content should you be posting on your social accounts? Post relevant content to your industry, hot topics, and even promote your own blog posts. This is a great way to drive organic traffic back to your site.

  1. Increase Your Follower Base

Google has stated that “sharing is an obvious validation of quality”. So what exactly does this mean for websites? It means that social signals are now used to help your rankings.

What is the number one factor that distinguishes one social profile from another? The amount of followers.

You need to start following relevant people within your industry. You want to engage with high-quality followers since they are the ones who are constantly communicating on different social channels. Over time, these high-quality followers will being interacting with you.

So interact as much as possible to grow your following. Distributing relevant content on Pinterest, retweet interesting tweets on Twitter, share relevant blogs and articles on Facebook and Linkedin. When people see you taking these organic actions they will start drawing to you like a magnet.

Social signals are becoming more and more of a ranking factor across multiple search engines. Search engines are starting to visit your social channels to see how often you are posting, how many people are reacting to your posts, and how well do your profiles relate to your site.

Make sure that you are steadily gaining a loyal base of followers that are willing to interact with you and your content.

  1. Use Hashtags, EVERYWHERE

Some people are stating that a hashtag is the new version of a keyword in 2015. When it comes to SEO, everyone knows that keywords are a main ranking factor. The same logic applies to social media and keywords.

Hashtags make your content super quick to find! This applies to Twitter, Facebook, and Instagram. Content that can be easily found will always outrank content that is never interacted with.

If you are looking to leverage social as a means to join a global conversation, then a hashtag is the shortcut to joining that conversation instantly.

  1. Be Smart With the Way You Use Keywords

Using the right keyword can make a world of difference on your site, blog post, and ad campaign, so it shouldn’t be a surprise that keywords matter in your social content too.

Always make sure that your content is easily searchable. If you post something on Facebook, centralize it around one topic/keyword. Similarly, on Pinterest, a great way to rank higher in the SERPs is by incorporating keywords into your pins and your boards. You can follow this same logic for YouTube videos, by placing the correct keywords in the description of the video.

Following this tip will ensure that when people type a keyword into Google, you have maximized your potential to show up and be clicked on.

  1. Create and Optimize Your Local Listings

Ensure that your business has a local listing within Google. Include your business Name, Address, and Phone number (N.A.P), and make sure that you consistently use the same format across any other location on the internet. This will go a long way. It guarantees that potential customers can rest assured that you are a trustworthy business, and uniformity always gives you an advantage with Google.

Having a listing allows people to review your business directly on Google, and Google does place a huge weight on your review average. Most of the time, Google will place a business with the highest review rating at the number one position within the Map-Pack.

Also, make sure that you have an accurate list of all of your locations, or even a map for your business on your Facebook page. This not only helps your social media channels, but it will make it easier for your new and existing customers to find you and check in. This is HUGE for local SEO.


Using social media the right way can be extremely valuable in its own right, but when you use it in conjunction with SEO, you begin to separate yourself from the pack. And everyone will notice!

SEO is an environment that is constantly changing and growing. Social media is also an environment that is exponentially growing. You must merge the two in order to see a true impact on your organic rankings.

So what do you think? Have you tried any of these methods out recently and seen some positive growth from it? Please share your comments below, I would love to hear more about your experiences.

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Digital Lifestyle: Jason Caston and Merging Faith with Technology


There are so many awesome things in the works that I am excited to share with you. But due to certain restrictions, I can’t share it just now. If you follow me on Instagram of Facebook, then you may already may have seen me teased a little something something about AT&T and a partnership I am working with them on. This project is close to my heart because it is one that personally brings together two things that I utilize in my everyday life—-faith and technology. That is all I can say on that (for now) but I wanted to share with you a recent interview that I did with Jason Caston, Digital Platforms and Innovation Specialist at The Potter’s House/T.D. Jakes Ministries, and the creator of the iChurch Method. I find this to be a very interesting topic because millions of churches and faith based organizations are utilizing technology to not only communicate with their members and audience, but to reach out to those who may need help.

Jason CastonDuring the interview session with Jason, I was able to pick his brain about a lot of things regarding social media, technology, and how it can compliment our experience in church. I know I use technology a lot when it comes to my faith, especially since I travel a lot. I watch services online on my iPad Mini, download podcasts of teachings and sermons, and have a Bible application on all of my devices. Technology can make it convenient for us to get our “fill” spiritually, no matter where we are or what we are doing.

Jason told me that he started as a web developer for The Potter’s House/T.D. Jakes Ministries and discussed with them starting a social media program for their various channels and websites. Shortly after getting involved with their social media, he developed the iChurch Method, that can help ministries spread their message online and to the world.

Jason’ Caston’s iChurch Method is comprised of five key focuses:

  • Inspiration- sharing inspirational messages daily on social channels
  • Information- giving helpful and useful information to followers who can also share with others
  • Communication- not only broadcasting messages, but replying and acknowledging those who leave comments and statements via various social channels
  • Diversification- diversifying the message on social networks and making it unique to that channel
  • Consistency- being consistent, not only in posting, but with the messages being shared

iChurch MethodJason not only came up with the iChurch Method, but wrote a book about it too that was first released while he was teaching a social media for ministry media session during a conference being hosted by The Potter’s House and T.D. Jakes. The book, The iChurch Method and How to Advance Your Ministry Online was well received and sold out during that conference. There is now a second volume of that book, The iChurch Method and Changing the World When You Log In available, and he is working on a third volume as I type this.

Jason uses his platform to share how people are using faith based technology and spread it to the masses.

And while Jason is all for technology, he wants to make it clear that technology isn’t an alternative to attending church and being active in your faith community. “Technology won’t replace the church experience, but rather enhance it and take the church beyond the walls, to the people”.

He also shared an analogy for those who may be on the fence about fusing technology with faith.

“Pastors and leaders of the church aren’t reading the Bible from scrolls, they are reading it in book form. The book form replaced the scrolls, which in itself is technology. We are continuing the movement. Not trying to change the method, but enhance it for today’s world”.

You can learn more about Jason Caston and his iChurch Method by visiting his website. You can also follow him on Twitter and Facebook.

Disclaimer: This interview is a sponsored conversation in conjunction with a program that I am working on with AT&T, and I have been compensated. The opinions expressed belong to me and aren’t indicative of the sponsor and/or brand(s) mentioned.

The Cubicle Chick