Meerkat Introduces Live Hashtags: This Week in Social Media

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Meerkat Introduces Live #Hashtags: “This new approach to stream discovery is the quickest way to meet people around shared interests as they happen.”

meerkat live hashtag

“Include a hashtag in the title of your stream and you’ll be added to the user-generated feed of hashtags at the top of the app!”

LinkedIn Rolls Out a New Messaging Experience: The new messaging experience on LinkedIn “offers an easier and more lightweight way to have professional conversations with your connections.”

linkedin messaging experience

LinkedIn’s new chat-style interface allows for “easy back and forth messaging.”

Instagram Announces Improvements to Instagram Direct: The update to Instagram Direct includes “threaded messages and sending content from your feed” and brings a “brand new way to start conversations around what you see on Instagram.”

More social media news worth noting:

Twitter Expands Self-Service Ads Platform: “Twitter ads are now available in over 200 countries and territories.”

twitter expands self-service ads

“Reach both broad and specific audiences through a combination of local, national and international level geo-targeting with Twitter ads.”

Tumblr Announces Improvement to Reblog Comments: Tumblr rearranged reblog comments so “they’re actually readable.”

tumblr reblog comments

“Relax your eyes, let them adjust and enjoy the readability of it all.”

Native Gmail Ads Now Available to All Advertisers: Google has been working with marketers to “extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads.”

gmail native ads

“Gmail ads are now available for all advertisers directly in AdWords.”

Google Brings YouTube TrueView Campaigns to AdWords: “With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types.”

Skype Rolls Out Skype 6.0 for Android and iOS: Skype has redesigned the platform “to be much more natural and intuitive, and [with] a bunch of new capabilities to make it even more delightful to use.”

skype 6.0 android update

“The floating action button makes it incredibly simple to start a new conversation, whether you’re starting a video call, audio call, chat or sending a video message.”

Here are some cool social media tools worth checking out:

Instagram Hashtag Contest App: This app collects Instagram photos and showcases them in a voting gallery on your Facebook page or website.

instagram hashtag content app

“Run an Instagram hashtag contest to engage fans to share and vote on Instagram photos.”

Clips: This new iOS app offers a simple and easy video editing tool for your iPhone.

clips video editing

“String clips together into one amazing video.”

Weekly Video Tip:

How to Protect Your Payment Security on Facebook

Some Interesting Studies to Note:

The Importance of Social Media for Recruiters and Job-Seekers: According to a study created by SHRM and Ascendo Resources, 65% of companies surveyed said they have discovered new hires through social media channels within the past year. Not surprising, LinkedIn is the lead recruitment tool with 57% of companies using the platform to find new hires. This is followed by professional or association network sites (30%) and Facebook (19%). Only 8% have found new hires through Twitter and 4% through Google+. None surveyed claim to have sourced new hires using Instagram.

Facebook Beats Pinterest Among Food Lovers: Sopexa conducted an online poll of  3,000 to 4,000 “foodies” in each of six countries: The U.S., Germany, France, the U.K., Japan and China. Of those surveyed worldwide, 81% frequent Facebook, but only 18% reported being on Pinterest. Seventeen percent say they frequent Instagram; whereas in the U.S., 36% of foodies report being active on Pinterest and 73% favor Instagram. The study also examines frequency and engagement on each social network, citing that a low reach doesn’t necessarily correlate with influence or loyalty.

The Multichannel Reality Report: A report from Econsultancy and Adobe found that only 14% of the marketers surveyed take an integrated approach to all campaigns across all channels. Seventeen percent of respondents agree that they are fully capable of analyzing their customers’ journeys, while 67% indicate that they “lack the systems to effectively map the mobile customer journey.” However, the majority appear to be either planning to have this capability or are working on it already.

Don’t Miss This Event:

Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you: Social Media Success Summit 2015, brought to you by Social Media Examiner.

social media success summit 2015

Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.

Find new ways to improve your content and measure your results, all from the comfort of your office chair.

You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day).

Register now for Social Media Success Summit.

What do you think? Have you used live hashtags on Meerkat? Please share your comments below.

social media examiner weekly news september 5 2015

Meerkat adds live hashtags and other social media news for September 5, 2015.

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Social Video: Facebook and YouTube, Vine and Instagram, Periscope and Meerkat

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Social video is still the new black, and when it comes to deciding which platform to invest your resources in you need all the latest and best information you can get. So we decided to help you out with that. And remember that it’s not about pitting platforms against each other, but choosing the one that’s the best fit for your brand to bring value to your audience.

Facebook and YouTube.

YouTube is the widely acknowledged granddaddy of video content marketing. Over the years it has grown to produce its own stars, and even its own studios where creators can produce work, sometimes in partnership with brands to create content that benefits both of them. YouTube supports its creators and empowers them to make money from their presence on its site and expand their personal brand through it. View counts of videos are made “at the point at which people seem to actually be engaging with the video and not just immediately clicking away” or usually around the 30 second mark, according to YouTube creator Hank Green.

If your work is stolen and re-uploaded by a different user, YouTube has a system in place (Content ID) to identify this as existing content and allow the copyright holder to claim it so they don’t lose revenue. This is an important feature for creators, and one for brands to keep in mind as they produce original video content.

Facebook has recently made more moves into the video space, introducing its own native video uploading option which the Facebook News Feed algorithm prioritizes over outside video links. Those who have worked for years to build an audience on YouTube are now working to balance their Facebook content strategy with this built-in preference in mind; most of the Internet has a Facebook presence so it’s wise to invest time and energy into having one for almost any brand, but there aren’t as many failsafes in place to protect original content (you can learn more about the issue of “freebooting” here or below).

Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan

Facebook says that they are working on this and other issues, and to be fair, YouTube has had a decade to work on these policies and grow relationships with their creators. Facebook has enormous resources, but its video program is still a fledgling with definite room for growth.

Our best tip for a brand that may have an existing YouTube presence or wants to build one but also wants to promote that content to their audience on Facebook is one that we picked up in a recent #socialchat: Post a native Facebook “teaser” video that links to the full piece on YouTube, which will still prioritize that content over an embedded YouTube video.

Platform stats

Just want the numbers for each? Here’s the latest we could find:

  • Facebook video views a day: 4 billion
  • Hours of video uploaded to YouTube every minute: 300
  • Facebook unique video viewers May 2015: 85.59 million
  • Google sites unique video viewers May 2015: 162.14 million
  • Facebook counts a view as: 3 seconds
  • YouTube counts a view as: 30 seconds

Final answer?

So which should you choose, Facebook or YouTube? For brands with enough resources to make it work (and you need decent resources if you’re serious about producing quality video content), we recommend using YouTube as a home base– it’s perfect for content archives and sub-channels, like highlights of the people working for you or product demos based off of FAQs- and then experimenting with different promotional tactics on Facebook.

L2 puts it well in Why Facebook and YouTube’s Competition for Views Might Be a Tie:

“Facebook provides a rapid boost of popularity and also reaches a wide audience with its interruptive viewing format. While YouTube can also achieve rapid short-term scale with advertising, the platform is better positioned for content discovery.”

Use each platform for its strengths for a more robust video content strategy.

Vine and Instagram.

Vine and Instagram are the shorter-form video options available on the social media landscape today; Twitter-owned Vines cap at 6 seconds while Facebook-owned Instagram video caps at 15. Both require creativity to pull off, but Vine even more so since you have to distill your entire story into 6 seconds. Vine also has its own language of memes, which tend to run even faster through a meme-cycle than memes elsewhere on the Internet. Brands who have seen success on Vine have either paired with influencers in the space, or launched a series of tips and tricks that fit in the 6 second format, like Lowes.

Instagram advertising is opening to everyone later this year, as previously they have only worked with select brands to produce high-quality ads that (ideally) flow seamlessly with the rest of a user’s timeline. Brands who have participated in this pilot advertising program saw a continued lift in engagement following the advertising period, according to our own research. Other brands on Instagram have paired with appropriate influencers in the space to give their content a boost, sometimes running campaigns in conjunction with various influencers in appropriate spaces.

Platform stats.

  • Instagram monthly active users: 200 million+ worldwide as of 2014
  • Vine registered users: 40 million
  • Instagram mobile only visitors in the US: 40 million
  • Vine loops per day: 1.5 billion
  • That’s more than half a trillion loops yearly.
  • About 12% of consumers share photos of products they bought on Instagram at least once per month.

Final answer?

Vine and Instagram require a higher level of creativity to be successful for most audiences, but brands can also test using these platforms to tease a smaller part of a larger work, driving traffic back to their YouTube channel or wherever it is they desire.

It’s once again about choosing the platform that’s best for your brand, which is the one that’s best for your audience: Are they interested in 6 second tips? Or high-quality video that’s often aspirational in nature? Know your audience and go from there.

Periscope and Meerkat.

The newest players on the block, these two live-streaming apps seem to be all many marketers are talking about lately. Meerkat debuted just before Twitter-owned Periscope, but both are quickly becoming pretty even in terms of the features they have: You can save your live-stream for later playback on both, you can connect them to existing networks to promote your stream (Facebook for Meerkat and Twitter for Periscope) and find accounts to follow, and you can use either to do a product demo, AMA, behind-the-scenes tour, exclusive interview, or give a front row seat to your mobile audience at a product launch.

Meerkat’s distinguishing features include a scheduling ability to help your audience plan around watching your stream, and Cameo, the ability to let another user take over your stream for up to 60 seconds. Periscope does not have either of these features at the moment, but that doesn’t mean something similar won’t be incorporated in a future update. Periscope does have a private broadcasting feature, a great way to set-up communication between offices or for the camera-shy to practice their live-streaming.

For a further breakdown of what each platform offers, read this piece from Newsweek or this one from Econsultancy, then supplement with Meerkat’s post about their latest update.

Platform stats.

  • Meerkat users: about 156k
  • Daily active Periscope users: 2 million
  • Video content streamed on Meerkat: 91,776 as of March 2015
  • Video content streamed daily on Periscope: 350k hours of video (40 years per day!)
  • 20% of Meerkat users watch over 2 hours of live video daily.
  • More than 10 million people have created Periscope accounts since the product launched at the end of March.

Final answer?

Choose the live-streaming app that has more of the audience you’re trying to reach, and be sure you at least have an outline or rough idea of what you’re going to talk about before you just start saying things at your phone for an hour. Remember that whoever you put on Periscope or Meerkat is representing your brand, so choose a brand representative that matches brand values, is articulate and engaging, and does well in front of a camera.

Live-streaming is a new area for almost everyone, so don’t worry about producing a highly-polished video. Use this to experiment and show largely unseen aspects of your brand: Give private tours of labs or venues, interview staff setting up for an event, host an AMA around an interesting topic in your industry.

Final recommendations.

We recommend bookmarking this handy chart from Marketing Land – Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms – to refer to on a lot of social video platform differences when you’re deciding where to put your content.

Want to learn more about improving your visual content marketing? Download our free guide to creating impactful visual content for any social channel!

This post was originally published on Union Metrics.

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