Google changes the way it ranks websites dozens if not hundreds of times each and every year. The last few years have been turbulent, with numerous changes to the way it does so and 2016 is set to be no different. Take a look below to get a better idea of the pending changes we think Google is going to introduce in 2016?
1. Real Time Penguin Updates
It was recently announced by Google’s own George Illyes, that a real-time Google Penguin update could be coming as early as 2016. Penguin was launched to analyze the quality of the website and if it did not fall in line with Google’s quality guidelines, it would be penalized. If a real-time update does come it is going to make the SEO world a lot more competitive than it already is. If you want to get ahead of the SEO wolf pack for 2016, now is the perfect time to concentrate on your content and white-hat methods.
2. Real Time Panda Updates
As the year comes closer we can expect to start seeing the Panda algorithm in all of its glory. The Panda update is expected to hit at the end of 2015, meaning the New Year is going to leave a lot of web managers and SEO agencies scrambling for answers. Those that are prepared will be able to once again use it to their full advantage.
3. App Store Optimization
It may be hard to believe but in 2015 almost 52% of time spent online was used on mobile apps. For obvious reasons then it should be understood why app store optimization is more important than ever. More businesses are expected to unleash various ideas and products with full use of in-app A/B testing. As the year continues we are going to see more of an importance to deep linking for relevancy and visibility for app pages. It is going to become essential to measure in-app analytics. Apps are either going to sink or swim based in the number of conversions, app open rates, and of course, the click thru rates.
4. How Digital Assistants Are Changing Search Queries
With the introduction of digital assistants, the search results will get a lot more complicated according to SEO provider Webmation.com. Search queries that are spoken are much different than those that are typed. Longer-tail keywords can be expected to dominate the search engines for the New Year. These types of searches are going to reward pages that use a more conversational flow in their content.
5. Social Content Will Rank Faster
Google has already been in talks with social media giants Twitter and Facebook where content from those platforms will begin to appear more frequently in mobile search results. In addition to those platforms, many others will become more indexed as we head deeper into 2016. As the year continues the line that has been drawn between web content and social media content is slowly going to be erased.
6. Link Building
As it has been in recent times, backlinks need to be high quality. There is no longer a need for thousands of spammy links. The goal is to create links that people will want to click. If you go out and do the old school method of building thousands of links this is only going to have a negative effect on your efforts.
It is important to remember that videos and images do not count. While videos and images are always an important part of a post, sometimes they are just not that necessary. There are times when you may not be able to find anything that fits your topic perfectly. Do not continue to waste your time. Google still does not have the ability to scan your videos and images. The only reason you are using media content is to help your readers envision exactly what you are trying to say or show a product. If you do use photos or videos on a post keep them to a high resolution without slowing down your site. Low resolutions tend to turn off readers and typically make them hit the back button.
The changes that are coming in the New Year are going to be great for web managers who take care of their sites and are not intimidated by Google. For those that try to get around the rules, I think it is safe to assume another large crop of sites is going to be weeded out.