12 Subject Lines for Better Blogger Outreach

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blogger outreach trends

One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand.

If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers.

But, one of the things I’ve seen a lot lately is that marketers are writing really good and personalized pitches and offering legitimately cool stuff to bloggers but their emails aren’t getting read.

It makes sense; we’re all pressed for time, and most of us have inboxes full of emails that can really weigh you down, ya know? So bloggers, like anyone, are deleting emails before reading. Vetted by the subject line …

First impressions matter, they always have. In our digital lives and real lives. A poor subject line on an awesome blogger outreach email is the equivalent of my soulmate showing up for a date in flannel pajamas. He could be the best dude ever, but I wouldn’t ever know that based on his first impression …

Honestly, you don’t have to get crazy; the key is using subject lines that are not spammy, personal and to the point.

Usually for my subject lines I find a tidbit from the bloggers’s “about me” page or I reference one of their recent posts.

So let’s dive into this topic more than we ever have. These 12 subject lines are to inspire and get your wheels turning. Feel free to make them your own and cater them to your brand and your next project. Let us know if you use one by tweeting at @kristenwords and @MSocialBusiness because we are super social and love chatting about this stuff!

I think we should collaborate on your organic initiative

Referencing something the blogger is passionate about and then suggesting collaboration on the issue is a great way to form a strong partnership.

How have we not partnered up yet?

I like this one because it’s short simple and to the point. It is friendly and tells the blogger you’re just looking for a way to partner.

I see your kids are the perfect age for this event!

If you’re working with a parenting blogger, offering something to share with the whole family is the ideal way to form a partnership.

I love your post on organic homemaking

Referencing the blogger’s most recent post topic simply shows them that you actually read their blog.

I want to give free stuff to your audience

Blogger outreach done well considers the brand, the blogger, and the blogger’s audience. Bloggers love to extend giveaways and special offers to their audience, so this subject line is a great one.

Let’s talk partnership

Doesn’t get more to the point that this.

I have a dress I want to send you

A lot of times brands are reaching out for product reviews so make it apparent right away that you just want to send them something awesome and free.

Have you tried bunny skin care products?

A lot of times a subject line that asks a question outperforms a statement, so I try to ask questions in my subject lines whenever possible.

I want to talk more about your small business loan post

Another example of a subject line that references a blogger’s recent post. And opens the floor for discussion showing the blogger you are interested in an authentic marketing relationship.

Get in my blog

This one is a little more random and stretching it but one time I used this subject line to invite people to guest post on my blog. It had the highest open rate out of any email I’ve ever sent…

I’m a Sagittarius too!

This is simply an example of a subject line that references a fact you read about them in the “about me” section of their blog.

I have an allergy friendly recipe for you to try

This subject line pretty much sums up the pitch in a few words. It references content the blogger writes about and makes it apparent that you are reaching out to offer them something new.

Have you had success with blogger outreach? What subject lines have you used for your outreach emails? What have you been successful with? Please share with us!

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9 Highly Effective Brand Tag Lines


What company tag line do you feel is highly effective, and why?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

Jonathan Long1. Nike: Just Do It

This is a very effective tag line and it has nothing to do with sneakers or athletic gear. “Just Do It” is a state of mind that everyone can relate to — athletes, entrepreneurs, business owners and regular employees — as we all have goals and obstacles to conquer. In order to conquer those goals and obstacles, whatever they may be, you need to “Just Do It.”   –Jonathan LongMarket Domination Media

Rob Fulton2. Evernote: Remember Everything

I love the simplicity of a two-word tag line. Evernote’s “Remember Everything” is effective for me because not only do I get a clear sense of what they’re promising, but using the word “remember” helps me actually remember! It’s amazing how something so simple can be so effective. It’s the true definition of “it was under our noses the entire time.”   – Rob FultonAudioLumin™

Jonny Simkin3. Apple: Think Different

I love this tag line because it immediately establishes why Apple is different from other companies — they use out-of-the-box thinking tobuild high-quality and well-designed products. In addition, through this tag line they singled out the world’s leaders and influencers (who also think different) to build perhaps the most loyal following any company has ever amassed.   – Jonny SimkinSwyft

Marcela De Vivo4. Geico: So Easy a Caveman Can Do It

Geico’s caveman campaign and tag line was highly memorable. They took a very dry and boring product and used this tag line to communicate to potential customers that getting an insurance quote is quick, easy and simple. From grandpas to new drivers, this tag line makes people feel empowered to learn about how easy it is to get a new insurance policy. It’s fun, short and memorable!   – Marcela DeVivoNational Debt Relief

Kim Walls5. BMW: The Ultimate Driving Machine

BMW’s mantra, The Ultimate Driving Machine, is the gold standard of tag lines. The words speak directly to the product itself and to the experience of engaging with it. Most importantly, BMW is true to their tag line in every functional decision they make. Driving a BMW is a big dose of daily pleasure.   – Kim WallsBest Ever Baby

Jayna Cooke6. Target: Expect More Pay Less

I like Target’s tag line because it’s concise and to-the-point. It is exactly what the customer wants to hear, and ideally what the average consumer desires — to expect more but to pay less. We created our tagline to reflect a similar idea (“Events Made Easy”).   – Jayna CookeEVENTup

Tomy Golczynski7. Wrangler’s: Real. Comfortable. Jeans.

I have seen this copied (or attempted to be copied) in many other potential tag lines. The symmetry of the words, with each one having its own meaning and leading into the whole message, is quite catchy and unique. Similar to Nike’s “Just Do It,” it also lends itself to an advertising or branding campaign that can easily be assimilated.   – Tommy GolczynskiAssured Flow Solutions, LLC

Dave Nevogt8. Playstation: Live in Your World. Play in Ours.

Playstation’s tagline is great because it perfectly captures what they do, and the essence of what video game aficionados crave in their video games — an escape into another world with different opportunities and challenges. It’s simple and inviting to potential users. It leaves the possibilities of what could happen in Playstation’s world open while at the same time drawing people in.   – Dave NevogtHubstaff.com

Reuben Yonatan9. Walmart: Save Money. Live Better.

This line perfectly resonates with the company’s core. Walmart is historically known to be a cost effective place to shop, hence the message of “save money,” which says just that. They also sell everything from groceries to apparel, toys to tech, pharmacy products to tire rotations. Hence, “live better” applies to the fact that they have something for every part of your life.   – Reuben YonatanGetVoI

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