5 Lesser Known Facebook Page Features for Marketers

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social media toolsDo you manage a Facebook page for your business?

Interested in ways to improve your marketing?

In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.

In this article you’ll discover five lesser known Facebook Page features for marketers.

five facebook features for page admins

Discover five Facebook features page admins need to know about.

#1: Free Images for Ads

When creating a Facebook ad, you can choose from a searchable database of thousands of free stock images from within the Facebook image library. This takes an extra step out of the ad creation process.

facebook ad image library

You can create Facebook ads quickly by choosing photos from the image library.

This image library is powered by Shutterstock, but there’s one important caveat: Not all of the images meet Facebook’s advertising guidelines. For this reason, it’s important to familiarize yourself with the guidelines and choose your images carefully. You don’t want your ads getting rejected over some minor technicality such as the 20% text rule on ad images.

#2: Ad Relevance Scores

The ad relevance score is basically Facebook’s answer to Google’s quality score for AdWords. The relevance score guides how often your Facebook ad will be displayed and how much you’ll pay for each ad engagement.

Facebook considers a lot of different factors when calculating your relevance score, including positive and negative feedback via video views, clicks, comments, likes and other ad interactions. If people report your ad or tell Facebook they don’t want to see it anymore, those actions count against you.

facebook ad relevance score

This score measures how relevant your ad is to your target audience.

Keeping an eye on your ad relevance score can help you determine if your ad needs work. Oddly enough, this setting is unchecked by default.

To enable ad relevance scoring, open the ad or ad set in your Ads Manager and navigate to Customize Columns. From the list of available columns, find and select the Relevance Score check box.

Enabling this option adds a Relevance Score column to your ads reports so you can keep an eye on this metric.

#3: Email Contact Import

A great way to grow your audience is to invite the people in your email address book to like your Facebook business page.

To do that, go to your Facebook business page, click on the ellipsis (…) button (next to the Share button on your cover image) and then select Invite Email Contacts from the drop-down menu.

facebook page features menu

To build your audience for your Facebook page, invite your email contacts to like your page.

Next, you see a pop-up box that lists all of the different integration options you can use to import your contacts. Identify the contact list you want to import and click the Invite Contacts link to the right.

facebook page email contact import feature

Upload your contact list so you can invite your email contacts to like your Facebook page.

After you upload your list, a dialog box appears where you can select which contacts to invite. You have the option to select individual contacts or the group as a whole.

After you select your contacts, click Preview Invitation. On the next page, review the invitation, select the check box that you’re authorized to send invitations and click Send.

There are a couple of points to keep in mind when sending invitations. You can upload up to 5,000 contacts per day, so if you have large customer or subscriber lists, you’ll have to send invitations in batches. Remember, your page may already be suggested to your contacts who use Facebook, so you can decide whether to email them as well. If you’re already showing up in their recommended pages, it’s just free advertising for you.

#4: Facebook Post Scheduling

The ability to schedule Facebook posts is pretty handy, especially if you’re using promoted posts.

The good news is that you don’t need Hootsuite or Buffer to do it. You can schedule future posts right in Facebook. You can even backdate posts so that they appear earlier in your timeline.

To access this feature, go the Publishing Tools tab, select Scheduled Posts and click the Create button.

facebook post schedule feature

From the Scheduled Posts section of the Publishing Tools tab on your Facebook Page, click the Create button to start your scheduled post.

Compose your post and then select Schedule from the Publish drop-down menu.

facebook post schedule dialog box

From the Publish drop-down menu, select Schedule to schedule or backdate your post.

Select the date and time to schedule your post. When you’re finished, click Schedule.

Scheduling posts can be especially useful for larger teams where you have different people creating and uploading Facebook content and targeting and launching your social PPC campaigns.

#5: Pages to Watch Metrics

At the very bottom of your Facebook Insights page, you’ll find a Pages to Watch area where you can track other pages, such as your partners, competitors and friends. You can see metrics for the likes, posts and engagement on these pages.

For example, the Pages to Watch metrics below reveal that HubSpot page likes are currently at 813,200, up 40.6% over the previous week. Also, there were five posts to the page, engaging 158 people.

facebook pages to watch feature

In the Pages to Watch section of Facebook Insights, you can track metrics for the Facebook pages that belong to your industry competitors.

Looking at these metrics is an easy way to track your competitors’ fan growth and look at their engagement numbers. This information can also give you a sense of how many times to post per week.

In a nutshell, you can see how your social media marketing efforts stack up against others using real benchmarks (their actual performance).

Conclusion

Facebook is constantly being redesigned and refreshed, so it can be hard to keep up with all of the options available to you. The five hidden Facebook features covered in this article are somewhat buried in the Ads Manager and Publishing Tools, so you probably wouldn’t just stumble upon them. But they can be valuable tools for your Facebook marketing.

What do you think? Have you used any of these hidden features? Do you have some favorite but less-known Facebook features or tricks? Please share yours in the comments below.

five facebook features for page admins

Tips for using five Facebook features page admins need to know about.

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From YouTube To Twitter: Little Known Ways To Get Found On Google

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Local SEO: Get Found on Google

You may already be optimizing your website content, blog posts, and even your social media properties for your top keywords to get your business found on search engines. But there are also some little-known tricks you can use to help increase your chances of getting found on Google. For example, did you know you can further boost your local web presence and even the visibility of your website by optimizing your content on YouTube, Twitter, and your local business listings? Here are a few ways to create content for these channels that helps you get found in Google by local searchers.

1) YouTube Videos Have High Visibility In Google Search Results

Because Google owns YouTube, having even one video posted on the site and optimizing it for your local keywords can significantly increase your chances of getting found when people search on Google.

Tip: Create a YouTube Channel & Optimize it for Local Keywords

In order to help your videos show up in local searches, make sure you include your target keywords in the following places:

Recommended for YouWebcast: Build a Powerful Network and Accelerate your Growth

  • Channel Name & Description
  • Video File Name
  • Video Title
  • Video Description

In addition, include a link back to your website and a call to action in both the video itself and in the description to help boost your site’s search engine relevance. YouTube’s annotation and cards features allow you to include active hyperlinks within the video itself to increase engagement and traffic to your website or other videos, which can boost the SEO power of your website and YouTube channel.

2) Local Listings Pages & Reviews Show Up Too

Google’s search results often feature other directories and listing sites —from general business listing sites like Yelp and yp.com to industry-specific sites such as Healthgrades, Apartments.com, and TripAdvisor — that feature local information like your phone number and local address.

Tip: Claim All Your Local Business Listings –Not Just Google’s

First, set up your local listing on Google My Business. Then, make sure you’ve claimed your business on other top listings as well. When you claim your listing, you can also include your top local keywords in your business description, image, and URL to increase its visibility in the search results. Plus, ensuring these listings are updated and consistent can benefit your business website in organic searches as well.

3) Individual Tweets May Now Display In Google

Did you know that Google is now indexing individual tweets in its search results? This means that creating tweets that include important keywords and generate lots of engagement can help people find those individual tweets when they search. But, how can you get your tweets to rank in topical and business name keyword search results?

Tip: Include Long Tail & Business Keywords in Tweets & Drive Engagement

One of the top rank-ability factors for tweets is their engagement, including shares, retweets, and visits. Here are some tips for driving engagement on your tweets:

  • Include target business keywords and relevant hashtags (1-2 max)
  • Tweet when your followers are online and engaged
  • Include infographics, videos, images, slideshares, and other visual content
  • @-Mention industry sources, local influencers, and top followers
  • Interact with your followers and respond to direct tweets quickly
  • Include links back to your website

What other secrets do you have for getting found by local searchers? Chime in below in the comments!

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