How To Write Killer Headlines That Drive Massive Traffic

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writing headlines

I’m sure you’ve read a lot about writing catchy headlines that drive traffic to your blog.

You probably know that listing a number of reasons, secrets, types, or ways, works the best. Someone even say that headlines should be short.

In this post, we will talk about three rules you don’t come across too often.

To understand their importance, you first need to grasp the purpose of your headlines!

The basic goal of any blog post title is nothing but to target those who might be interested in your products or services (or simply your content) and to “force” them to read your copy.

So let’s start with the tips!

 

1. Optimize Your Headline For Search Engines


To get a click and a visit, first you must reach out to your audience. You can do that with several channels, but search engines are the most rewarding source.

Your title is the first and most important aspect search engines consider to understand what your write-up is all about. Make a mistake while optimizing your blog post title and you’re dead in the water.

Follow these simple tips to write headlines that are search engine-friendly: 

  1. Write 60 characters at most
  2. Use relevant keywords and if it’s possible, start the title with them
  3. Be sure to not stuff too many keywords
  4. Don’t write duplicate or irrelevant titles

 

2. Target Your Audience in Your Headlines


“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

~ David Ogilvy

Why so many people don’t read your body post, even if it has a highly magnetic headline?

Mostly, because they feel your content is not relevant.

When writing headlines, you need to target your audience, and the headline is how you do the targeting.

Untargeted headlines are either too silly or too clever. In either case they’re of no use.

Take a look at the following clever headlines: Go For The Gong – Your Face Will Be Red If You Don’t

What on earth is this headline selling? It’s neither a sex scandal story nor a TV game show, but a pitch for you to advertise in a suburban newspaper.

Here’s a better alternative: Free Report – How To Reach Customers Spending 1.9 Billion Dollars With Effective Newspaper Advertising

Here’s another clever and confusing headline, trying to sell office furniture: Just What A Slab Of Seasoned Wood Needs. A Little More Seasoning!

And here’s the alternative: Every Piece Of Raymond’s Office Furniture Is Made From Salvaged Timber… And Is Guaranteed For Life!

See how clearly the alternate headlines point out their ideal readers?

 

3. Use Successful Templates (And Power Words)


Do you know almost all the writing greats copied someone else’s work?

Even the mighty Shakespeare used to steal plots from Roman and Greek dramas, Thomas Jefferson copied John Locke’s Declaration of Independence,and so did the others.

Guess what, the successful bloggers also do it – especially when writing their titles. They have swipe files containing nothing but successful headline templates. These templates are time-tested, and have always worked.

Yes, they’ll work for you today, tomorrow and every day after tomorrow.

To download such templates, just Google the keyword “headline swipe file pdf”(pdf files are usually more trustworthy).

Ok now,what are the power words?

These are words that carry more ‘weight’ and act as attention grabbers.

John Caples – the head of a famous advertising agency in the US – tells us the ten most used power words in one hundred most successful headlines:

  • You……………………..31
  • Your…………………….14
  • How…………………….12
  • New…………………….10
  • Who……………………..8
  • Money…………………..6
  • Now……………………..4
  • People…………………..4
  • Want…………………….4
  • Why……………………..4

Look at you – no, not you, the power word you – it was found in 31 of the 100 titles. That shows the importance of putting your audience in the headline.

Here are some other power words you can (and should) add in your headlines:

  • What If
  • Do You
  • Amazing
  • At Last
  • Little-Known Secrets
  • Life
  • The Truth About
  • Love
  • Facts
  • Discover
  • Inside-Secrets of
  • Announcing
  • How to
  • Free
  • Hot

I also want to share with you a great resource, I often consult when I need to find a killer headline:

74-titles_30049

 

Final Words


Keep in mind these simple tips when you write your next blog post title, and see what happens.

 

And you?

What rules do you follow when writing your blog headlines?

Please share your views in the comments below, thanks!

Reviewz’n’Tips

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7 tips for designing killer infographics

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Infographics are becoming more and more popular, and many businesses are pumping them out as a primary form of content.

What do you do, though, if you’re not a designer and you don’t have the funds to hire one, yet you still want to produce infographics?

Professional design tools can tricky to use if you don’t have experience with them, and they can be pricy.

Here’s help: These seven infographic design tips are easy to master and will make you look like you graduated from a top graphic design school:

1. Use complementary colors.

Lots of great tools can help you choose colors that complement each other, and you can then design your own palette. Paletton and Coolors are easy to use and offer excellent, contemporary combinations.

2. Less is more when it comes to fonts.

You should know the difference between serif and sans-serif fonts. With serif fonts such as Times New Roman, the letters have little feet. A serif font such as Arial ditches the feet.


Some combinations look great, but too many fonts can turn your infographic into an eyesore. Limit yourself to two fonts. Typography.com has great techniques for choosing and pairing fonts.

Many feel serif fonts are more believable than sans-serif fonts, so consider credibility and visual tone when deciding on typefaces.

3. Keep your layout simple.

Try not to overcrowd your infographic canvas with icons and text. Keep your information simple and concise. Use a header to describe the main idea, followed by one sentence to deliver details. Add a chart, pictogram or icons to elaborate on your ideas. This infographic layout cheat sheet is a great reference tool for figuring out placement of text and icons.

[RELATED: Discover how to harness the power of visual communication at our Visual Communications and Infographics Summit for Corporate Communicators.]

4. Make sure your infographic tells a story.

Many people will throw a bunch of facts and images together and say it’s an infographic. In reality, an infographic should tell a story and convey a distinct personality. In general, the infographics that rate highest are in some way cute or humorous.

In terms of topic, infographics covering food or travel score highest. Don’t be afraid to give your infographic a voice. This infographic is not only funny and food-related, but it also conveys strong personality.

5. Use shapes to add texture to your infographic.

Much of the time, people forget to add texture to their infographics. Texture simply means combining different shapes to structure your infographic visually. Notice in this example how the combination of simple rectangles and circles creates new shapes and organizes the overall infographic aesthetically.


6. Use an online infographic maker tool.

Many user-friendly tools for creating infographics include drag/drop widgets that enable you to resize and color shapes with ease, and most have free versions and premium upgrades. Venngage and Easel.ly both afford you a lot of freedom in devising your infographic creations.

7. Craft a great title.

Finally, make sure you have a catchy title that will get people’s attention. In general, people prefer list or process infographics. The titles for these usually begin with “How to do _________ in 7 easy steps” or “10 companies doing an awesome job at ___________.”

If you experience writer’s block, try the user-friendly Portent’s title generator. Additionally, Klock.work gives you examples of infographic layouts to complement the title it generates.

A version of this article first appeared on the Venngage blog.
Ragan.com

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