In order to improve your writing career, you should remember one of your strongest assets and opportunities is your online brand as a freelancer, especially on your LinkedIn profile, which now allows you to write and feature your original work.
The overall look and feel of your LinkedIn can either help you to attract new clients or, on the contrary, play a negative role and dissuade clients from working with you. Because of this, you need to take valuable strides towards a positive and leading image of your work.
When starting your freelance writing career…
you need to make sure that you fully understand what you want to deliver to your target audience. Thus, you must decide which writing services you are willing to offer, and assess your opportunities with this in mind. The most important thing you can do when promoting your personal brand as a freelance writer is to be interested in and passionate about what you are going to do for your clients. That passion will shine through, and individuals will be excited to have you as part of their team, even if it is just temporary.
The design of your LinkedIn profile…
comes into play every time someone visits your page, so it should be sophisticated, clean, easy to read, and not look like a spam account. The primary goal of any potential project is to welcome new customers and visitors with the best of your work. For example, perhaps you worked at a globally recognized corporation, but recently pivoted your career. That experience might not be relevant, and if it is, make sure you write out why it helped you for what you do now.
Conduct research on what others are doing, because..
competition is a good thing. It encourages you to work harder, smarter, and faster within the industry. You shouldn’t be intimidated to join a popular freelancing website or promote your services on your LinkedIn page, where millions of others are doing the exact same thing. It’s important to learn from other individuals who are successful. Take things you like from one person, avoid things you don’t like from someone else, and over time your LinkedIn page and personal brand will be crafted just the way you like, and how customers like too. You can join professional networking groups on LinkedIn to discover these people, as well as help you stay up-to-date in the freelance writing niche. Also, these companies hire freelance writers via LinkedIn:
Before revamping your LinkedIn profile, you should conduct research into the target market you’re looking to enter, or get more work in. You can do most of this research in LinkedIn, and there are even some professional communities to keep yourself updated, and possibly help you find your next gig:
Maintaining a terrific LinkedIn profile is crucial to find and secure new freelance writing opportunities. If you have the skills, a business has the needs, and you are smart about finding each other, and identifying the best way to work, you will be on you way to new customers and reaching higher levels of success in your career.
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