Getting Set up for the Online Holiday Shopping Season


The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purses) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate more sales.

Mobile-Friendly Website

Don’t make the mistake of focusing your marketing efforts strictly on desktop visitors. Failure to cater to the ever-growing demographic of mobile users may cost you tons of sales. According to a recent Think With Google report, 54% of consumers plan to shop for products this holiday season on their smartphone or mobile device. Mobile devices are now faster and more powerful than ever, allowing consumers to buy products with just a few basic steps.
responsive website

With the holiday season fast approaching, there’s no better time than now to optimize your online store for a higher conversion rate. Take a look at one of my previous posts, How To Optimize Your Ecommerce Store for the Holidays, for some good tips to streamline your store.

If you’re site isn’t mobile friendly yet, depending on the size of your store, you may still have time to convert your website to a responsive mobile friendly design. If you have a large store and most of your orders take place over the holiday season, you may want to wait until the new year before taking on that challenge.

Google Product Ads

Not to be confused with Google AdWords, Product Listing Ads are another self-serving ad type offered by the search engine giant. They differ from PPC ads like keyword search or display ads in several different ways: PLAs are designed specifically for products, making them particularly effective for the holiday season, and they contain more information than standard AdWords keyword ads. Furthermore, PLAs display a picture of the product alongside the listing, drawing more attention to your ads. Assuming you sell a physical product and not a service, consider using PLAs as part of your online marketing strategy this holiday season.


Use Video

The same Thing With Google report cited above also found that consumers are planning to spend more time watching product videos this holiday season. Whether it’s a live demonstration on how a product works, or a video review by another customers, video has become an integral component in consumers’ shopping decisions. As such, business owners should include video in their marketing strategy, posting relevant videos to YouTube.

Green Beauty has done one of the best jobs I’ve seen providing videos that are not only engaging, but extremely beneficial to their audience. If you’re looking for examples of the kind of content that drives traffic and rocks social media, look no further.

Social Media

Of course, social media should also be a part of your marketing strategy for the holidays. More people use social media during the holidays than any other time of year. This means an even larger audience, which should help to generate sales, will see your posts. Try posting a combination of both informative and promotional material on social media, keeping your content diversified enough so that it doesn’t deter people from following your accounts.

Social Media marketing for the holiday season can be a great strategy for local retailers as well as online retailers. If you want to be a social media rock star in 2015, click here to learn how to create your social media calendar.

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#ad Getting Holiday Party Ready with RoC Daily Moisturizer #WomenWhoRoC

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Getting Holiday Party Ready with RoC Daily Moisturizer

This is a compensated post written by me on behalf of RoC Skincare and Socialstars. #RoCRetinolResolution #WomenWhoRoC.

It is officially the holiday season, and many of us are in the middle the busyness of it all. This time of year calls for not only hosting a few seasonal fetes of our own, but also attending company parties, family get togethers, and other yuletide outings. We all want to look our best for these events, and that begins with the proper skincare regimen. The beginning stages of my beauty process before an event is applying moisturizer so that my makeup goes on smooth and stays on all night. A good moisturizer helps to set the skin so that it has the proper foundational canvas to bring out your best features.

This holiday season, I’ve been using RoC® RETINOL CORREXION® Deep Wrinkle Daily Moisturizer with Sunscreen Broad Spectrum SPF 30. Even though there may be less sun out and colder climates, a well performing moisturizer with sunscreen is needed daily.

RoC® RETINOL CORREXION® Deep Wrinkle Daily Moisturizer not only works to keep your skin soft and smooth, but it also is clinically shown to visibly diminish wrinkles after 8 weeks of use. And after 12 weeks, deep wrinkles are visibly reduced.

RoC Daily Moisturizer is appropriate for most skin types. I have oily skin and I used to shy away from using moisturizer, but now that I know better, using it actually keeps my skin less oily and gives me a glow that helps keep me looking young. It also uses an exclusive combination of pure retinol and the latest sunscreen technology that is specifically engineered to deliver top notch UVA and UVB protection with an SPF 30.

RoC Skincare Holiday

So now that you have the scoop on my new go-to moisturizer, here’s a few additional tips to help keep you festive and fun during the holiday party season:

Be Thoughtful

Always bring a gift or token of appreciation for your hostess. Throwing a shindig takes a lot of effort, so giving a gift of gratitude shows you appreciate the invitation and the hospitality. If you are looking for hostess gift ideas, I have a few that you can actually make yourself here.

Happy Holidays RoC

Save Time

A few days before the holiday event, make sure to pick out your outfit and accessories you plan to wear. This will help you save time and help keep your stress level down—preparation is key!

Work the Room

Be prepared to mix and mingle at the holiday parties, and avoid being a wallflower—’tis the season to be jolly and personable! If there are games during the party, be sure to participate, as this can be a great ice breaker and conversation starter.

Pay Attention

Make sure to read the holiday party event thoroughly, and pay close attention to the request of the hostess or to any special instructions. Is it an Ugly Sweater themed event, and if so, do you have one to wear? Try to follow the theme of the event that is taking place. Oh, and RSVP if required so that the hostess has an appropriate headcount.

Ugly Sweater Party

The holiday party season can be a rather busy and hectic time, but make sure that you enjoy them.

Want more tips on preparing for the holidays? Check out my previous RoC Skincare Ambassador post- Looking Your Best This Holiday Season Means Preparing Now. Make sure to incorporate RoC Daily Moisturizer into your holiday party prep routine so you can look and feel your best.

The Cubicle Chick