Animoca Brands Surpasses 116 Million Downloads Thanks to Doraemon Gadget Rush


Doraemon Gadget Rush

Animoca Brands has found rapid success with its newest mobile release, Doraemon Gadget Rush, which has been downloaded over 1.8 million times since its release less than two weeks ago. The blitz-style, line-drawing puzzle game is based on the popular Japanese manga and anime series, and asks players to tap and drag their finger across matching-colored symbols to remove them from the screen. The goal of the game is to earn a large number of points in a limited amount of time, while helping Doraemon retrieve his stolen gadgets.

Following the early success of Doraemon Gadget Rush, Animoca Brands has announced a partnership with social web and mobile game developer and publisher, Ourpalm, to publish the game on Android devices in China.

The success of Doraemon Gadget Rush has pushed Animoca Brand’s catalog of mobile titles past 116 million total downloads, a figure the company says grows at a rate of three to four million downloads per month.

Animoca Brands was formed in 2014 as a spinoff from parent company Animoca (itself responsible for the popular Star Girl games). Animoca Brands specializes in developing and publishing games based on globally recognized brands, including Garfield, Ultraman and more. On their own, the company’s Garfield titles have accumulated over 40 million downloads in total.

Animoca Brands has plans to release several new mobile titles each month going forward, as it focuses on offering something to every type of gamer.

In a statement, Animoca Brands CEO, Robert Yung, commented on the company’s interesting approach to game development:

At Animoca Brands, we pursue a “hit-resistant” strategy based on producing a large volume of games to appeal to different markets, demographics, genres, niches, and play styles. Thanks to this calculated diversification of risk, and unlike the vast majority of competitors, we don’t need our individual games to become blockbusters in order for our company to be successful. But it certainly helps when a game becomes as popular as Doraemon Gadget Rush!

Doraemon Gadget Rush is available to download for free on the iTunes App Store and Google Play.

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Quiz: CES gadget or SkyMall product?



SkyMall, the catalog featuring hilariously unnecessary products like a human slingshot and $ 100 USB cufflinks, has filed for bankruptcy. Poring through the SkyMall catalog was a cherished event for air travelers, at least for those ten or fifteen minutes during takeoff and landing when some flight attendants still give fliers grief for using electronic devices.

The reasons for the liquidationm however, are not necessarily related to the ridiculousness of the selling dog spa gift boxes and contraptions that allow you to sleep standing up. Thanks to the increased availability of wi-fi on flights, who needs SkyMall when you have an entire Internet full of insanity at your fingertips?

In fact, judging by some of the products that caught the media’s attention at CES this year, I’m not sure SkyMall and Silicon Valley are so far off in their passion for absurdity. The “Rollkers” at CES? Sounds a lot like these OrbitWheels sold through SkyMall. Or what about the “gTar”? Is it so different than the All-Star Guitar, which is basically a fake guitar you plug into an iPad? Can you even tell which one is from CES and which one is a SkyMall product? Would it help if I told you the gTar raised venture funding — only $ 745,000 but still — lending it the false legitimacy that comes with having VC backers?

SkyMall had frivolous connected devices down way before Silicon Valley stepped up to the plate. With that in mind, see you if you can ace our quiz: CES gadget or SkyMall product?

1. Tao Chair – lets you “work out” your core or whatever while sitting down


2. Private iPhone case 


3. Outdoor HD LCD TV


4. Belty — belt that adjusts to your waist when you sit down


5. Video Recording Sunglasses


6. Ampstrip Fitness Tracker


7. Electronic Baby Bottle


8. TrekDesk Treadmill Desk


(Answers: 1. CES 2. SkyMall 3. SkyMall, 4. CES, 5. SkyMall, 6. CES, 7. CES, 8. SkyMall)