Maple & Fitz, Fitzrovia


In three words: Vibrant, Wholesome, Inspiring

The Lowdown: A beautiful new eatery has popped up in Fitzrovia – and for anyone who adores food but equally likes to take care of themselves and nourish their bodies, then you’ll be as giddy as a bunny let loose in the vegetable patch. Maple & Fitz bring their ethos that food should be enjoyed, savoured, and leave you feeling confident, while promising to leave you satisfied.

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Maple and Fitz

Taking inspiration from around the world to create delectable vegetarian salads, vibrant juices and guilt-free treats, Maple & Fitz believe that food should enhance your lifestyle, not restrict it. Adria, the founder, brings her obvious passion for cooking to the table – and what a table, groaning with the most nutritious and delicious dishes imaginable.

Location: Wander through the heart of Fitzrovia and you will suddenly happen upon Maple & Fitz, at the intersection of Berners Street and Mortimer Street. Be enticed by the tangerine-coloured awning and cluster of pavement seats.

The Occasion: Maple & Fitz is the ideal place to make your local lunch-stop – it offers the chance to eat freshly made food without the hassle of packing it yourself. It also does wonderful breakfast options; is a great place to head pre or post-workout for a boost; or simply whenever you want to add some goodness to your life. There’s also seating downstairs if you fancy stopping in for a chill.


Decor: It’s common knowledge that nutrition comes from eating the rainbow – and we adore that this is where the pops of vibrant colour come from at Maple & Fitz. The purity of white walls and tiling is the perfect canvas for a radiant palette of bright juices, jewel-coloured salads and fresh produce. Downstairs there are tables of distressed, up-cycled wood coated in shining maple stain, and soon there will be arty photos of Fitzrovia decorating the wall.

Atmosphere: There is no doubt that Maple & Fitz practice what they preach – there is a real buzz of positive, happy energy througout the whole place. The beaming staff will make you feel immediately welcome, and encourage questions and curiosity. Look out for Adria darting around – a dynamo of energy, radiating the passion that has inspired the eatery. And for those that want to relax, downstairs offers the perfect little hideaway from the hectic world.


Culinary Concept: It’s all about unprocessed, freshly-made vegetarian salads and grain pots made each morning, with many gluten and dairy free options available. There are a selection of proteins one can add, such as chicken, halloumi, salmon and tofu, and Maple & Fitz do a mean breakfast selection as well. Juices are cold-pressed to maximise nutritious benefits, and there are some delicious sweet treats such as raw chocolate mousse and the ‘Everything Cookie’. The aim is to fill you up without making you feel bloated or sluggish.

What we tried: It all looked so good, we had to try a selection of every salad! The Mexican Standoff was hearty bulgur wheat, creamy avocado and had a tantalising heat from the jalapenos that were combined with black beans, grape tomatoes, red onion, coriander and lime pesto dressing, while the Cauli in Mumbai will have you thinking about cauliflower in a whole new light. It’s roasted and lightly spiced, becoming a glorious terracotta colour, and is mixed with quinoa, shredded carrot, peppery rocket and a zingy white shallot vinaigrette. My favourite was probably the Samurai Slaw – cabbage, soba noodles, shredded carrots, refreshing mint, coriander, the nutty coating of sesame, spring onion and a hint of red chili, all drizzled with miso sesame soy dressing. Combined with succulent flakes of salmon and five-spice tofu, it was a real burst of oriental flavours.


I love the fact that the cold-pressed juices are recommended for various needs, from Strengthening to Energising. I felt in need of some cleansing, and so went for the glorious, garnet-hued ‘First Love’ – an earthy and rich mix of beetroot, carrot, apple, celery and lemon. My friend was feeling a little peaky after a night out, and so opted for the wonderfully titled ‘After The Disco’ – hydrating coconut water, pineapple and lemon, with some romaine lettuce to lend it a gentle, meadow-green colour.

We had to finish with some of the guilt free treats, and are now completely addicted to The Best Gluten Free Brownie. The decadent dark chocolate and sumptuous caramel swirl makes for a dessert that beats a candy bar anytime.

For next time: I need to come back for the breakfast – although whether I’d have the Maple & Fitz granola parfait or the famous Miso Porridge would be a tough decision indeed. The Hot Date Nut Milk of almond milk, date, cinnamon, vanilla bean, and coconut also sounds divine and is a bestseller. Plus, because the ingredients are always seasonal, you never know when something exciting and new might be introduced.

Veggie delights: Almost everything on the menu. This could become any vegetarians new favourite place. 


Overall: I adore the kind of food that is truly, honestly delicious, and leaves me feeling positive about myself – and I’m not alone. There is a huge trend for eating clean and being good to ones body these days, and Maple & Fitz could not have come along at a better time.

Maple & Fitz is beautiful, brilliant, and what’s best is that you can feel the passion radiating from the very walls. I would love to come here all the time and make it my regular stop off. Fitzrovia is very lucky to have this establishment on its doorstep – and I advise anyone who has an interest in eating and fitness to make a trip. You won’t be disappointed.

Maple & Fitz


BOE Magazine