The Great Twitter Debate: Stars or Hearts for Favorites?


Back in June, The Next Web reported that Twitter was experimenting with the possibility of replacing the traditional star icon for favorites with a heart.

The Great Twitter Debate: Stars or Hearts for Favorites? | Social Media Today

(image via The Verge)

It was apparently a small-scale test with some Android users, but it got many thinking – would a heart be better than a star as a means of expression via tweet?

The question has since been a topic of some debate – over at The Verge, Thomas Ricker noted that:

“Stars and hearts are not synonymous. To star something is to measure its quality. To heart something is to emote it. […] To change the icon would change the very meaning of a favorited tweet.”

Meanwhile, well-known Twitter investor Chris Sacca, who’s been outspoken with his views on how to improve the platform, noted in his 8,500 manifesto entitled “What Twitter Can Be” that:

“If Twitter integrated a simple heart gesture into each Tweet, engagement across the entire service would explode.” 

While that seems like an over-statement, the fact is people would care about such a change. It would alter the context of the favorite action and give a different meaning to clicking that icon. And here’s the thing – it looks like it’s going to happen, with new evidence showing that Twitter is using the heart icon internally.

What’s in a Star/Heart?

Eagle-eyed reporters from The Next Web noted that in an official Twitter blog post looking at the buzz around the upcoming MTV Video Music Awards, the sample tweets shown in the post had hearts, not stars, showing up alongside the re-tweets icon.

The Great Twitter Debate: Stars or Hearts for Favorites? | Social Media TodayAt some stage, Twitter became aware of this, and the images were replaced, with the heart gone and the traditional ‘favorites’ back in its rightful place.

The Great Twitter Debate: Stars or Hearts for Favorites? | Social Media TodayBut the seed had already been sown, questions ramped up, and users were again forced to question whether a heart or a star best reflects their feelings about tweets and tweet content. On one level, it’s no big deal, but then when you really think about it, the questions raised do have some validity – giving something a star is like a high-five in agreement, but a heart carries a different connotation.

As noted by Next Web writer Lauren Hockenson:

“The star has also lead many to use the “Favorite” tool in different ways, as stars aren’t entirely tied to a human emotion. You can fave something on Twitter to tell someone you read their tweet, that you like their tweet, or just that it’s worth saving for later. These myriad intentions could diminish with the introduction of the heart or something similar, specifically because there’s emotion and intention tied to the heart. It means you like something. You can’t hate-fave something if you’re giving your enemy a heart.”

Even if, on the surface of it, the question over ‘hearts’ or ‘stars’ may seem trivial, on closer examination there is something to it, it does alter the application of the function.

Which Side Do You Choose?

While the exact logic behind Twitter’s possible move from stars to hearts is unknown (some have suggested that it’s to move more in-line with Periscope, on which giving hearts is how viewers show their appreciation), what is clear is that this debate has some way to go.

So which would you choose – #TeamHeart or #TeamStar? No doubt Twitter will be listening – and maybe by sharing your affiliation, we can raise awareness of the issue at hand and even inspire celebrities like Kim Kardashian to get involved and give their thoughts on the debate. As recently demonstrated, she has the attention of the CEO – when Kim talks people listen.  

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[Video] The Cubicle Chick March Favorites: Spring Things

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The Cubicle Chick March Favorites

Now that April is here, I’ve got a rundown of a few of my March Favorites. I am so over cold weather and snow and flurries and ice, and now it is finally looking like Spring is indeed in the house. Thank the Lord!

Because I was “on the road” a lot during March, I only have four favorites, but don’t you worry about a thing—they are four awesome items, and one is extremely personal to me. Watch the video for yourself and see what I mean.

You can watch the video embed below, or if you are an email subscriber or feed reader, you can click here to view.

Did you miss my February Favorites? You can watch that video here.

The Cubicle Chick