Ex-Facebook, Instagram Exec Chris Gomersall is New Atomized CEO

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Former Facebook and Instagram creative strategist Chris Gomersall is now CEO of Atomized, a cloud-based creative platform he began developing during his free time at the social network and the photo- and video-sharing network.

Atomized said in a press release announcing the move that its platform allows marketers to plan and execute content-based campaigns while managing executions of that content on all screens and platforms, adding that it also provides a visual calendar-based resource for those marketers to help them ensure consistency in their messages.

According to the release, Gomersall was motivated to create Atomized when he discovered “a ubiquitous pain point for global marketers” during his time at Facebook, realizing that those marketers experienced difficulties in managing their campaigns and creative across different screens and platforms. He set off to create a centralized, cloud-based creative management system, which became Atomized.

Gomersall said in the release:

People are spending more and more time on giant platforms like Facebook, Instagram, Twitter and Pinterest, but exciting new channels pop up all the time. These new touch points are simultaneously exciting and intimidating for marketers, who are finding that you can automate media buys, but you can’t automate creativity. Each new ad format has its own language and use case, and as the audiences grow savvier, simply repurposing the same content across every channel won’t cut it. As we found at Facebook, brands need to create content that fits the use and context of each channel, while maintaining a consistent message and story with all of the other channels. That’s what brands are able to do with Atomized.

Readers: What are your initial impressions of Atomized?

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Ex-Facebook Employee Files Discrimination Suit

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WomanManScaleThe same law firm representing the plaintiff in the much-publicized ongoing case against venture-capital firm Kleiner Perkins Caufield & Byers also has Facebook in its sights.

San Francisco-based Lawless and Lawless — which is representing former partner Ellen Pao in her gender-discrimination case against Kleiner Perkins — is also representing former Facebook program manager and technology partner Chia Hong in a similar case, Re/code reported.

Hong filed suit against the social network, alleging sex discrimination, sexual harassment and race/national origin discrimination (Taiwanese), according to Re/code, saying in her suit that she was treated differently during her tenure at Facebook, which lasted from June 2010 through October 2013.

According to the suit, Hong said she was “belittled” and asked “why she did not just stay home and take care of her children,” as well as punished for taking time off to volunteer at her child’s school and “ordered to organize parties and serve drinks to male colleagues.”

Facebook denied the allegations, saying in a statement reported by Re/code:

We work extremely hard on issues related to diversity, gender and equality, and we believe we’ve made progress. In this case, we have substantive disagreements on the facts, and we believe the record shows the employee was treated fairly.

Former Facebook employee Katherine Losse wrote a book released in 2012 about the male-dominated culture at the social network, The Boy Kings, but she did not take legal action against the company.

Readers: How do you think this lawsuit will play out?

Image courtesy of Shutterstock.

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