Takeaways of Joining Twitter Chat for Small-Medium Enterprise


Have you heard about Twitter chats? Are you one of those people who believe that it is just a waste of time? Contrary to what you believe, businesses, specifically, SMEs have a lot to gain from Twitter chats. Allow me to explain how.

Small and medium businesses need these three important elements to grow.

  • Exposure
  • Leads and sales generation
  • Continuous learning

Twitter chat has these elements which are necessary for business growth.Here are the takeaways of Twitter chats that SME would find very beneficial in growing their business.

Exchange Of Knowledge

Joining twitter chats within your industry is more than just sharing what you know but it is also learning from others. For instance, Twitter chats like ViralChat, Media Chat and InfluencerChat for digital marketing industry is a venue where influencers gather in a certain schedule to create an interactive conversation through question and answer.

By sharing knowledge, you also learn. As you share what you know about a specific topic, you can also discover a lot of ideas from other participants which you never thought you don’t know.

Take Action:

Participating in Twitter chats is simple. Once you have picked the Twitter chat within your industry you want participate in, all you have to do is to remain participative in answering questions and share useful insights. Likewise, welcome new ideas from competitors and influencers. Read every answer as it may give you tips on how to improve and innovate strategies for business growth.

Furthermore, before you post your answer to a question, reflect on its truthfulness, the more relevant you answer is, the more you can capture the attention of consumers and influencers. Also, do not forget to thank participants who have contributed great ideas and knowledge which you think will be useful for your business.

Give Your Brand An Identity

As an SME, creating an identity is one of the first and crucial steps in business growth. Joining twitter chat is an effective way to create your identity. When you are joining live Twitter chats, you may be mentioned and retweeted several times, thus, extending your reach to a wider audience. Additionally, with live chats in Twitter, you are giving a good first impression for your brand and you are letting your industry know that your brand exists.

Take Action:

Getting your post and social media accounts mentioned is a privilege and an opportunity for brand awareness. However, you have to be savvy to avoid dragging your name into something negative. As I mentioned above, think about your answers very well to veer away from negative feedback.

Remember, your answer could represent who you are and what you do, so make sure that you provide impressive insights. In some instances, there are people who will not agree with your answers. Take it professionally. Defend and support your answers in a professional way and your most vocal commenters could be your loyal subscribers. Take this as an example:

Twitter chat sample

Establish Authority

Authority is important to make your business stand out from the rest. Perhaps, you also desire to be one of your industry’s top influencers. Joining live chats in Twitter let you build your authority by letting others know your expertise and how knowledgeable you are in such field. With live chats, you build credibility and increase reputation, hence, you are not only making a name but you are making a reputable name which consumers can trust and other businesses can collaborate with.

Furthermore, there are Twitter chat admins or hosts that curate answers and turn into great content. This can be a free exposure for your brand when you answer the questions well.

Currate Answers

Take Action:

The more you share your knowledge, the better. Attend or participate in Twitter chats regularly to increase your influence. If you are a regular participant in live chats, it is possible that you will be invited by chat admins to be a guest expert which can increase your credibility.

Likewise, do not be afraid to share your opinion if you think there are some answers that are quite not right. In refuting answers of other participants, do it in a nice and in a professional manner.

Build Relationship And Generate Leads

Twitter chat is an opportunity for businesses to increase followers and nurture relationship between existing consumers and prospects ones. Joining live chats on Twitter will attract more followers coming from your industry. Furthermore, with Twitter chat, you can engage and encourage existing consumers and prospect ones to do business with you. There are about 34% of marketers who use Twitter to generate leads. When you know how to use Twitter chats effectively, it is easier for you to market or promote your brand.

Build Relationship

Take Action:

Consistency is the key. Engage in Twitter chats frequently to increase followers. The more you engage in live chats, the more you increase followers since your answers will be live to every participant and audience.

Subtly, you can also promote or launch products without being too “salesy”. Find the right timing to promote your business or insert links without offending other participants.

Engage in Twitter chats frequently

Source Of Blog Topics

You probably have experienced a time when you run out of good blog topics to write about. More than promoting your business, engaging in Twitter chats is an educational experience. While you are in the middle of a conversation you may encounter certain issues which give you an idea for your next blog post.

Take Action:

Live chats can be part of a good content strategy. When you are engaging in a conversation, make sure to pay attention to the answer of others and the supporting details. Oftentimes, there answers which you never heard of but makes sense. These are the answers which can be used as sources of blog topics.

Overall, Twitter chat is beneficial for your business. It may be a bit complicated to start at first, but once you get the hang of it, you will realize it is actually enjoyable and very efficient in growing your business online. So pick your favorite Twitter chat now, participate and hopefully, you will have a good time chatting.



Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise



Author: Phillip Chen

Are you ready to go big?

At some point, a high-growth company will make the strategic decision to start marketing to the enterprise. This decision can’t, however, be made lightly as marketing to the enterprise can be a whole different animal from marketing to small-to-medium-size businesses (SMBs). At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $ 500M+ in annual revenue. Learning how to market your product or service to these behemoth companies is important to any company looking to grow, which is why we’ve put together a list of questions to ask yourself if you decide that marketing to the enterprise is something that makes sense for your company.

Here are 9 questions companies must consider (and answer!) in order to effectively market to the enterprise:

1. Who in the organization drives the decision to adopt a new product or service? Or, who is the decision maker?

One of the hardest parts of marketing to the enterprise is that enterprise teams are larger in general. So, determining whether your database has marketable contacts who are decision makers can help determine whether you are adequately prepared in the first place to create opportunities within a large organization.

2. Who has the power to veto this decision?

A lot of enterprise marketing involves executive level campaigns and strategies. Executives can be decision makers, but when it comes to adopting a new product or service, they may delegate that responsibility to someone else who’s closer to the day-to-day business. In this case, you still need to make sure that the executive team are aware of the product or service and know enough about it to capture their interest. This is important because they will likely transfer the responsibility of looking into the product or service to someone else. So make sure you make an impact with a good first impression of the product or service to the executive so that the idea is at least taken into consideration.

3. Who needs to be considered in this decision? Who are the key stakeholders?

Enterprise marketing requires addressing an opportunity from multiple angles. In small SMBs, only a few people are involved in a decision. In large companies, it’s entire departments that have a say. So, how do you influence IT, sales, marketing, or any other department that might have a strong opinion on whether or not they would like to adopt your product or service? You must come up with a plan that presents a strong business case to each of these stakeholders, showing each of them how their work will be fortified (and their lives made easier) by adoption of your product or service.

4. Who else is affected by this decision?

Before a decision is made to adopt the product or service, there needs to be thought put into who in the organization—beyond the executive team and individual departments as a whole—this decision affects. Meaning, how do you train the coordinators, specialists, and managers who now need to learn how to use a brand new piece of software…and well? A change management strategy needs to be carried out in order to make the transition as widely accepted and as smooth as possible, especially for those who are on the front lines. Your marketing strategy should include setting up a plan to help the enterprise facilitate this process, along with implementing education programs. This will make your company stand out from competitors whose product or service may be in consideration, too. Don’t just be a vendor; position yourself as a partner.

5. How can we meet with the decision maker?

You know very well that just because you’ve identified who the decision maker is doesn’t mean you’re able to get face time with them. Enterprise field marketing is about creating opportunities for your salespeople to meet with potential decision makers and hopefully persuade them. As previously mentioned, having a marketable database of these decision makers is important, otherwise you need to figure out how you’re going to build one through executive events and content.

6. Are we able to educate or persuade the decision maker?

Reaching the enterprise is not just about marketing. It is much more about sales. Ask yourself whether your sales team is adequately prepared to sell to the decision maker. This requires your sales team to be properly trained and armed with the right arguments that touch on solutions for potential customer problems.

7. Are we able to help the decision maker educate and persuade other groups in their organization?

At Marketo, we’ve created guides for decision makers to make sound arguments to other stakeholders within their companies. You not only want to have arguments prepared for your sales team, but you also want to have arguments ready to go for your potential customers so that they can make arguments to their internal counterparts and stakeholders. (Side note: This means that they’re helping you to do your job! So make sure you prepare and present those arguments to them in fine form with the exact message you want conveyed).

8. How can we be sure to maintain the customer’s loyalty and advocacy over time?

Once a customer signs on, onboarding them properly and getting them to a point where they are successfully using your product or service is incredibly important to retention and renewal. A lot of companies focus so much on prospecting and obtaining clients that they forget about retaining those customers over a long period of time. Don’t let that happen. As previously mentioned, it’s important to position yourself from the get-go as a long-term partner who’s focused on seeing your customer succeed, not just a vendor who’s focused on selling them something and walking away.

9. Can we guide and support the customer in identifying their organizational needs and how to address them in an operationally efficient and easy way?

Companies purchase a new product or service with the desire to solve an internal problem, but sometimes once they’ve purchased it they also want perspective on how to solve their problem from an organizational and human level—not just on a campaign level.

Now that you’ve gone through these questions, you should be able to think about how you want to structure your teams, which metrics you may want to evaluate them by, as well as what data you need to start collecting or cleaning up to effectively be able to execute marketing campaigns that are successful at penetrating the enterprise market.

Enterprise marketing and sales is a long term game. After going through these questions, are you ready to play it?

Can you think of a tenth question to add to this list? Let me know in the comments below!

Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. | http://blog.marketo.com

The post Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

Marketo Marketing Blog