The Blog Economy — Why Every Brand Should Have a Blog [Infographic]

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Posted by Dana Kilroy on 10 Nov 2015 / 0 Comment

Do you have a company blog?

Has it brought you sales? According to Ignitespot, 61 percent of consumers say they have purchased a product they learned about on a blog.

We also learned from Hubspot:

• B2B marketers that use blogs receive 67% more leads than those that don’t.

• Marketers who have prioritized blogging are 13X more likely to see positive ROI

• By 2020, customers will manage 85% percent of their relationships without talking to another person.

• Companies that blog receive 97% more links to their website.

Here are some other stats that might just motivate you to start a company blog:


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Blue Apron and the rise of the non-demand economy

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Earlier this week, I wrote a long story about how all the attempts for better living through mobile phone apps which bring the world to you are starting to fall apart. I took aim a few categories– including home cleaning, home blow-out and manicures, and food delivery.

My argument was these services will never be the “Uber of” anything because they– at best– solve a problem not that much better than it was already solved, and in many cases only solve it once, not — say– everytime you need a car like Uber. (Go here to read the entire thing.)

It was one of our highest read stories of the week, and provoked a lot of discussion IRL, by email, and on social media. But one comment has stuck with me for days. It’s so right, and I was so wrong that I’m surprised only one person pointed this out…

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