Shark Tank: PiperWei Natural Charcoal Deodorant Earns Investment From Barbara Corcoran for $50,000

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Last into the tank is PiperWai seeking $ 50,000 for 10 percent equity.

The all-natural deodorant seeks to replace traditional deodorant, which includes toxic chemicals. The deodorant is a charcoal creme that neutralizes odor. Lori Greiner even takes an up-close and personal approach by smelling the armpit of their spokeswoman.

Barbara Corcoran questions the charcoal branding and whether it turns anyone off from buying, which they say it does not. One of the things that they hope to use the sharks’ investment with is to have a skin-sensitivity test done. However, the deodorant rubs in clear.

Kevin O’Leary doesn’t want to go against the big players in the market, however, and goes out. Robert Herjavec goes out too.

Mark Cuban doesn’t like their “anecdotal responses” and doesn’t see them as being self-aware. He goes out.

Corcoran really sees the benefit in needing feedback and likes their conviction so offers $ 50,000 for 33 percent. However, Greiner jumps in with an offer as well, but for 35 percent.

They counter Greiner for 25 percent but she does not agree, nor does Corcoran initially when they counter her the same equity.

They end up accepting Corcoran’s deal, however, when she ultimately agrees to go down to 25 percent.

Final deal: Barbara Corcoran for $ 50,000 for 25 percent.

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Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

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Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

A new study commissioned by Twitter in association with marketing analytics software provider @MarketShareCo has shed some light on the growing correlation between Twitter and cinema ticket sales (and movies in general) in the United Kingdom.

The money stat: Twitter claims to have directly contributed to 18 percent of UK cinema ticket sales over a three-year period.

Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

Twitter works at every stage of the movie lifecycle, too – from production and launch buzz through to the opening weekend and home entertainment.

Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

Indeed, 46 percent of respondents to the survey said that they had watched a trailer for a movie on Twitter.

Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

And three in five said Twitter directly influenced their decision to see a film.

Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

When it comes to home viewing, Twitter has observed an 81 percent increase in conversation on the day of a DVD movie release.

Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

Overall, for every £1 invested in Twitter Ads, £5.88 was generated in box office sales.

Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

“For film marketers, the key message from this study is the huge amount of box office value to be won in taking notice of the conversation on Twitter, which can ultimately help boost cinema ticket sales,” says Olesya Moosman, head of UK research at Twitter.

It would be nice to see some wholly independent research done on Twitter’s relationship with movies but if the numbers are at all close, this could be cash-in opportunity Twitter needs, especially with its short video functionality launching soon.

(Source: Twitter.)

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