Infographic: 5 reasons why infographics are e­ffective

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Add a graphic design course to your holiday wish list, communicators. Infographics are the top technique for reaching audiences, and here’s why.

By Kristin Piombino | Posted: November 29, 2015
When I met with my guidance counselor as a junior in high school ready to plan my collegiate career, we talked about how much I enjoyed writing.

Because of that, we determined that I ought to pursue a major related to communications. At no point in that discussion did I think a communications career would require graphic design knowledge.

When you chose a major or got hired for your first communications job, you probably didn’t think so, either.

But here we are in 2015, and infographics are everywhere.

[RELATED: Master your visual communications prowess at this conference at the National Geographic Museum.]

There’s a reason these visual wonders are so popular—five reasons, actually. An infographic by Identity PR discusses each one. Infographics:

1. Capture attention: A well-designed visual will hook readers. It only takes our brains one-fourth of a second to understand visual information.

2. Increase retention: We process images 60,000 times faster than text.

3. Boost SEO: Traffic to your site can increase about 12 percent after you post an infographic.

4. Build brand awareness: Use your organization’s colors, fonts and other branding elements to remind readers who created this stunning piece of helpful, insightful content.

5. Increase credibility: When you present valuable information in a professional and appealing way, people take notice. Infographics are an effective way to show potential customers you know your stuff.

Check out the infographic below:

(View a larger image.)

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