The one that we are going to discuss today is Drop Shipping: asking the 3rd party retailer to pack, ship and deliver an order that was placed on your website, that, too, on your behalf. Now, what gave in to the birth of this idea? Unsatisfied customers and an alarming rate at which visitors abandoned websites if their desired products were not in stock.
In a traditional supply chain, if an item is not present in the warehouse of the e-retailer, then it would be marked as out of stock on the webstore and there would be no means of fulfilling it. This led to 25% of customers abandoning the website instead of scouting around for other alternatives of the same product. So came the solution, drop shipping.
Another model that also came up with it is, 3rd party order fulfillment, and with its name, it sounds very similar to drop shipping. However, there is a hairline of difference between the two and the following infographic explains that pictorially. You’ll also get to know the ecommerce brands following each model to get a better understanding of what these two concepts are and how they differ.
One thing that you would have inferred by now is that drop shipping is a better option if one is planning to start an ecommerce business but is limited by capital at hand. It comes with its own challenges, but gives a plenty of benefits that make it explore-worthy.
So, give it a try. With drop shipping by your side, you can live almost anywhere and sell almost anywhere too! Isn’t that a lucrative opportunity?!
Saurabh is the Founder of TargetingMantra. An alumni of University of Illinois, he helped develop personalization systems at Amazon.com and its subsidiaries like IMDB, Lovefilm, Audible, Shopbop and Zappos. At TargetingMantra, he takes care of the Product and Technology.Saurabh is the Founder of TargetingMantra. An alumni of University of… View full profile ›
Since our last Instagram Growth And Engagement report, the platform has announced 400 million active users. More than 75% of these live outside the US. Of the latest 100 million users to join the platform more than 50% are from Europe and Asia. Brazil, Japan and Indonesia are three of the highest growing countries on Instagram.
This is truly a great achievement for the Instagram team. For social media marketers and others working on Instagram the trend is not so positive. With 400 million monthly active users and more than 80 million photos posted per day it is becoming very difficult to get organic growth and engagement on the platform.
We looked at 2,500 Instagram profiles and their numbers in September 2015. Let’s take a look at what we discovered.
Decline in organic follower growth and engagement continues
The follower growth of these 2,500 profiles was at 0.25%. The engagement per post was at 1.76% of the audience.
These are the two key metrics for social media marketers on Instagram and both have seen a drastic decline since we started measuring these numbers in April 2015. There was a bit of a resurgence in August but September was back to the negative trend. Just look at these numbers:
Month Follower Growth Engagement April 1.95% 2.8% May 1.48% 2.61% June 0.49% 2.14% July 0.34% 2.12% August 0.56% 2.25% September 0.25% 1.76%
This naturally brings us to the conclusion that Instagram has now joined Facebook in being a “pay to play” platform. If a brand wants to grow their presence on Instagram a budget is needed to be spent on advertising. Same for engagement. If you want more people to see your posts you need to spend money.
Instagram is pay to play
Good news is that Instagram advertising is now available and open to all. The ads platform leverages all the best aspects and features from Facebook’s ads so if you’re already doing ads on Facebook you will be very familiar with ads on Instagram too. Instagram has announced that they are seeing “significant demand” for ads, particular in e-commerce, travel, entertainment and retail.
Some early numbers from a selected number of partners shows that the click-through rate on Instagram is 1.5% compared to the 0.84% on Facebook. The average CPM is reported everywhere from $ 3 to $ 6.29. Videos cost as little as 2 cents per view. A view counts when the video has been seen for at least 3 seconds, exactly the same as on Facebook.
Portrait and landscape formats bring new opportunities
The 2,500 profiles we looked at posted on average 2.62 posts per day in September. 93% of these were image posts while 7% were videos. On average a photo engaged 1.85% of the audience while a video engaged 0.9%. Likes stood for 98.12% of all the interactions, while only 1.88% of interactions were comments.
Since our last report Instagram introduced portrait and landscape formats to the platform. Mike Krieger, co-founder of Instagram, mentioned on Product Hunt that more than 20% of all posts had white borders which helped them decide to introduce these formats officially. Early numbers from Instagram say that portrait is “slightly more popular” than landscape format.
This is one way brands can try and differentiate themselves to get extra engagement. Could you experiment by posting some content in portrait and landscape formats? See how your audience reacts and responds to it. Do you get more or less engagement? Do people comment more on these?
One easy way to measure this is to tag all your content. Tag portrait posts as “portraits”, tag landscape posts as “landscape” and measure the differences in engagement rate and in number of likes and comments. There might not be any difference in the two but if there is you may be onto a winner. You can measure this manually in an Excel file.
3 action points for you
1. Compare your own Instagram profile to the 2,500 profiles we looked at in this study. How does your growth and engagement compare to the average?
2. Work on getting a budget for your Instagram activities. It is difficult to grow organically so in order to get some new followers your best bet is to get into advertising.
3. Experiment by posting a variety of content this month. From image to video. From portrait to landscape. Segment all the different formats and calculate the engagement rate you are getting for them. Anything that stands out? Doing this might lead you to making some changes to your upcoming strategy and content calendar.
An award-winning writer and content marketer, Sahail is the owner of Talented Content, a content marketing company based in Devon, England. Sahail used to be a teacher, but gave all that up so he could concentrate on creating effective content marketing campaigns for clients around the world. You can find… View full profile ›