How To Write Killer Headlines That Drive Massive Traffic

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writing headlines

I’m sure you’ve read a lot about writing catchy headlines that drive traffic to your blog.

You probably know that listing a number of reasons, secrets, types, or ways, works the best. Someone even say that headlines should be short.

In this post, we will talk about three rules you don’t come across too often.

To understand their importance, you first need to grasp the purpose of your headlines!

The basic goal of any blog post title is nothing but to target those who might be interested in your products or services (or simply your content) and to “force” them to read your copy.

So let’s start with the tips!

 

1. Optimize Your Headline For Search Engines


To get a click and a visit, first you must reach out to your audience. You can do that with several channels, but search engines are the most rewarding source.

Your title is the first and most important aspect search engines consider to understand what your write-up is all about. Make a mistake while optimizing your blog post title and you’re dead in the water.

Follow these simple tips to write headlines that are search engine-friendly: 

  1. Write 60 characters at most
  2. Use relevant keywords and if it’s possible, start the title with them
  3. Be sure to not stuff too many keywords
  4. Don’t write duplicate or irrelevant titles

 

2. Target Your Audience in Your Headlines


“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

~ David Ogilvy

Why so many people don’t read your body post, even if it has a highly magnetic headline?

Mostly, because they feel your content is not relevant.

When writing headlines, you need to target your audience, and the headline is how you do the targeting.

Untargeted headlines are either too silly or too clever. In either case they’re of no use.

Take a look at the following clever headlines: Go For The Gong – Your Face Will Be Red If You Don’t

What on earth is this headline selling? It’s neither a sex scandal story nor a TV game show, but a pitch for you to advertise in a suburban newspaper.

Here’s a better alternative: Free Report – How To Reach Customers Spending 1.9 Billion Dollars With Effective Newspaper Advertising

Here’s another clever and confusing headline, trying to sell office furniture: Just What A Slab Of Seasoned Wood Needs. A Little More Seasoning!

And here’s the alternative: Every Piece Of Raymond’s Office Furniture Is Made From Salvaged Timber… And Is Guaranteed For Life!

See how clearly the alternate headlines point out their ideal readers?

 

3. Use Successful Templates (And Power Words)


Do you know almost all the writing greats copied someone else’s work?

Even the mighty Shakespeare used to steal plots from Roman and Greek dramas, Thomas Jefferson copied John Locke’s Declaration of Independence,and so did the others.

Guess what, the successful bloggers also do it – especially when writing their titles. They have swipe files containing nothing but successful headline templates. These templates are time-tested, and have always worked.

Yes, they’ll work for you today, tomorrow and every day after tomorrow.

To download such templates, just Google the keyword “headline swipe file pdf”(pdf files are usually more trustworthy).

Ok now,what are the power words?

These are words that carry more ‘weight’ and act as attention grabbers.

John Caples – the head of a famous advertising agency in the US – tells us the ten most used power words in one hundred most successful headlines:

  • You……………………..31
  • Your…………………….14
  • How…………………….12
  • New…………………….10
  • Who……………………..8
  • Money…………………..6
  • Now……………………..4
  • People…………………..4
  • Want…………………….4
  • Why……………………..4

Look at you – no, not you, the power word you – it was found in 31 of the 100 titles. That shows the importance of putting your audience in the headline.

Here are some other power words you can (and should) add in your headlines:

  • What If
  • Do You
  • Amazing
  • At Last
  • Little-Known Secrets
  • Life
  • The Truth About
  • Love
  • Facts
  • Discover
  • Inside-Secrets of
  • Announcing
  • How to
  • Free
  • Hot

I also want to share with you a great resource, I often consult when I need to find a killer headline:

74-titles_30049

 

Final Words


Keep in mind these simple tips when you write your next blog post title, and see what happens.

 

And you?

What rules do you follow when writing your blog headlines?

Please share your views in the comments below, thanks!

Reviewz’n’Tips

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6 Mobile Commerce Strategies to Drive More Holiday Season Sales

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For mobile commerce to be effective in driving sales, revenues and profitability in businesses, it should be designed and delivered in such a way that it will engage the customer and drive customer loyalty. There are various effective techniques in which retail stores can successfully deploy mobile in order to increase their m-commerce sales.

For example, mobile apps are very effective sales tools that businesses can leverage and they can easily be deployed in engaging customers and building customer loyalty in a consistent manner with good ROI. If you are running an online store, you could, for example, make use of these apps in order to send reminders and notifications to your customers on the latest deals and sales. These can be particularly effective during the Christmas season when your customers are expecting these deals and are willing to spend on something quickly if they feel it has been sufficiently discounted.

Yet not all mobile apps are the same. Some drive better engagement and customer loyalty more than others. There are certain important features of the mobile commerce solutions that you need to have in order to maximize the experience in this shopping channel and generate the most revenues. These include the following:

Daily Deals Feature

This is an important feature to have if you want to ramp up your m-commerce sales. Customers don’t want to miss out on the best deals so once they have installed your mobile retail up and subscribed to your alerts, you can send them direct notifications on the latest deals and promotions which they can choose to act on. It is one of the most effective sales techniques that will yield good dividends and boost your sales considerably. Offering daily deals will keep your customers coming back and they are also likely to refer their friends and notify them of the latest deals in your store.

QR Code

This is a fun and powerful mCommerce mobile apps customer engagement tool. Customers love scanning QR codes and unlocking the goods hidden in the codes which they can take advantage of in order to purchase items in your eCommerce store.

Location Targeting

Location-aware targeting or geo-targeting is one of the best ways to increase in-store sales from customers with location aware devices. With geo-targeting, it is possible to alert or ping a customer with an app installed on the latest deals, promotions and coupons when they passing by your store. Because the product is just a few meters from the customer, they are very likely to drop by and have a look and this generally leads to very high conversions.

When it comes to m-commerce applications for shopping, you must provide more real estate for the photos and ensure better product displays if you are looking for higher conversions and greater mCommerce sales. For example, offer zooming capability and have multiple views of the products in order to enable buyers to get a complete picture of what they are buying. If people are able to see a product clearly and in various dimensions and multiple views, they are very likely to pull the trigger.

Quick Load Times

Mobile users are even more impatient than web users. They do not want to wait for an eternity for the web pages to load because they have a smaller screen to work with in the first place. Ensure that you implement faster load times by keeping minimal design elements. Always ensure that your pages are able to load relatively quickly. If they cannot, you may need to hire a professional mobile app designer in order to change a few things in the app design.

Have the Full Range of Your Product Selection

If you have decided to go the mobile way, don’t just add a few products in the mobile app because you are either too lazy or just testing the app. If you are going to launch a mobile app for the Christmas holidays shopping season, you have to go full-throttle with your mobile app rollout. Ensure you have added your full product selection so that a customer can find something that they are looking for on the mobile app.

Enable Quick Mobile Checkout

Of course you cannot incorporate mobile app for your retail store without having a checkout option in place. Additionally, make sure that the checkout procedure is as brief as possible and that the buyer has multiple payment options to choose from. It is also important to incorporate price comparison features and product suggestions in order to help you maximize your m-commerce sales with every customer using your app.

Summary

M-commerce has continued to increase in popularity and importance over the past few years. During Christmas shopping in 2014, an estimated 40% of online sales were carried out over mobile devices such as tablets and smartphones. This year, that rate is expected to increase as the smartphone market and the consumer trends towards mobile shopping continues to see robust growth. Leveraging these features during the peak shopping season will help you score some big wins for your business.

Abhishek Agarwal is CEO and co-founder of MobiCommerce, a platform to transform online eCommerce store into mobile commerce app. Abhishek is an IT graduate from BITS, Pilani and has an experience of more than a decade in serving clients from across the world.

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