5 ways to dramatically boost employee satisfaction

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There are things money can’t buy. While a stocked fridge, on-site yoga classes and ping pong tables are incredible office perks, they’re ultimately surface-level extras.

Employees deserve more. To develop a workplace that makes people happy and motivated, consider offering these benefits to all team members:

Related: Does the Company With the Best Break Room Win?

1. Streamlined workflows.

Run. Rinse. Repeat. While practice does, indeed, make perfect, no one personally values doing the same task over and over again, especially if it is mindless, low-impact work or it hijacks valuable time that could be spent doing more productive things.

Inefficiencies add up, and everyone tends to dwell on the frustratingly slow motor that’s powering a generally well-oiled machine. Do audits of how things are done and identify ways to consolidate steps and remove barriers to increase overall output without pushing people harder.

2. Flextime.

There used to be a time when businesses only operated during fixed hours. These days, with advancements in communications technology and changes in general working habits, flextime makes a lot more sense.

At least, for your creative team of designers and developers, a strict 9-to-5 schedule may force morning birds or night owls to readjust their schedules and, as a result, perform poorly. Even more important, clients, customers or vendors may not be available at these times, which can stymie progress when someone has to wait a full workday for a response. Instead, empower your team to work during blocks (either continuous or noncontinuous) when they are best prepared to drive real results.

Related: Designing a Better Office Space

3. Telecommuting.

A study by the United Kingdom’s Office for National Statistics suggested regular commutes longer than 30 minutes negatively affect a person’s happiness and overall well-being. Earlier research from the University of Zurich reported workers would need a 40 percent pay increase to compensate them enough for hour-long commutes to “be as well off as somebody who does not commute.”

Findings like these may prompt workers to re-evaluate a current living arrangement or their employment situation. If people are granted the opportunity to work from home, this won’t be a problem. By taking advantage of telecommuting once or twice a month, employees can use those valuable hours—otherwise lost to commuting—to be more productive at work, sleep or enjoy more personal time.

4. Social opportunities.

As Christine M. Riordan, professor of management at the University of Kentucky, wrote for the Harvard Business Review website, “Camaraderie in the workplace can lead to greater job satisfaction and commitment to the organization and doing a job well. Leaders should foster collegiality, help to eliminate toxic and dysfunctional team behaviors, and create opportunities for team members other than on work projects.”

Set up situations for team members to engage with one another outside of formal work. Host office parties and sports outings, or arrange one weekday a month for everyone to volunteer at a local nonprofit. Even the most reclusive team member will appreciate the chance to get to know everyone else better. Plus, warm relationships make it easier for people to work more fluidly together.

5. A warm, welcoming work space.

The office is a place that an employer co-creates with employees. The executive pays the bills, but they want to make it their second home.

Carefully craft a culture with people that treat the space with utmost dignity and respect, while keeping it fun and authentic. That means employees clean up after themselves, bring in cool toys and gadgets to share or items to make it a warmer environment—and encourage everyone to do the same.

A luxury cleaning service and an open expense account for desk tchotchkes will only spoil employees. Instead, individuals who now care about the office atmosphere will actively work toward making it a well-loved shared space, with or without Nerf guns.

What intangible things do members of your team love about their jobs?

Related: An Ode to Transparency

Firas Kittaneh is CEO and co-founder at One Mall Group. He is also an entrepreneur and SEO and e-commerce expert. A version of this article originally appeared on Entrepreneur.com. Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.

 

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Marketers Are Dramatically Underreporting Results from Twitter

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Marketers Are Dramatically Underreporting Results from Twitter image Question Mark 300x225B2B marketers are undervaluing Twitter’s contribution to their business.

That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming), but it’s true. It is happening because web analytics packages are dramatically underreporting traffic from Twitter.

How many leads came from Twitter? How many website visits? How many purchases? When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves.

Twitter Traffic Is Significantly Understated

The impact is big. On my site (B2Bdigital.net), Google Analytics is underreporting Twitter traffic by 30%!

Over seven weeks, underreporting peaked at more than 40% and varied widely. The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week.

Marketers Are Dramatically Underreporting Results from Twitter image Google Analytics Underreporting Twitter Traffic

Three Reasons Twitter Results Are Underreported

Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. But Twitter’s introduction of the t.co link shortener was supposed to address the issue.

Although t.co has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation:

  1. Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data.
  2. You can’t rely on campaign tracking codes in social. For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. But in social media, most traffic will come from other people sharing your content. You don’t control the URL that is shared.
  3. Other people’s campaign codes interfere with your reporting. A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes. In Google Analytics this overrides referring URLs completely, and it is surprisingly common.

Here is an example of #3: Two weeks ago, Mike Volpe shared one of my posts on Twitter, but visits from his Tweet aren’t reflected in my Google Analytics reporting. Here’s his Tweet:

The Worst B2B Spammers on Twitter via @wittlake http://t.co/ZM3k9yoSPl

— Mike Volpe (@mvolpe) November 7, 2013

The link expands to http://b2bdigital.net/2013/11/07/b2b-marketing-twitter-spammers/?utm_source=twitter&utm_medium=social&utm_content=2700945 and reporting for Mike’s Tweet is broken out separately from other Twitter traffic.

While this example is, thankfully, easy to spot in reporting, after implementing the solution outlined below I found traffic from Twitter reported with a wide variety of labels, some of which originally appeared in Google Analytics to be emails or even different social networks!

How To Get Back (Some Of) Your Twitter Traffic Data

If you use Google Analytics, you can’t see the referring URL if tracking codes have been added to a URL. However, with a custom filter you can capture and store the referring domain for later reporting. Below is a screenshot of the custom Google Analytics filter I am using to capture this information.

Marketers Are Dramatically Underreporting Results from Twitter image Capture and Parse All Referring Domains in Google Analytics 1024x551

The “Extract A” value is (https?://)(([^/]+)/).

This works for all traffic, not just traffic coming from Twitter. Here are three examples of ways you can use this data, in addition to getting more complete reporting from Twitter and other social sites.

  • See actual referrers for campaign traffic. For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites.
  • See how your campaigns are shared on each social networks. To do this, report on your new referring URL field, add Source / Medium or Campaign as your secondary dimension and filter the report for the social network you are interested in.
  • Monitor traffic trends over time with a more consistent methodology. Although browser changes will impact referring URL reporting, removing the impact of changes in the behavior of social sharing tools like Buffer or Hootsuite will make your trend data more accurate.

Your Turn

Glad you made it this far! I’d love to hear what you think of the impact underreporting may have on marketers or alternative ways to improve the accuracy of traffic reporting from Twitter and other social networks. Share your view in the comments below or with me on Twitter (@wittlake)!

Top Photo Credit: the Italian voice via Flickr cc


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