Connect the Online Dots with the Power of Google Plus


Connect the Online Dots with the Power of Google Plus

Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer.

Getting started with Google Plus is worth your time. Let’s go through the basics of why you should make Google+ a part of your online world.

Why should you give Google+ a chance?

  • Connect with a new audience of people.
  • Rank higher on Google with your Google+ content.
  • Increase the popularity of your blog and get great blog traffic.
  • Google+ Hangouts allow you to have face-to-face conversations with the world.
  • Because it’s fun!

#1 Connect the online dots with the power of Google

Being active on Google+ helps Google connect all the dots of your digital world. Connecting your blog, YouTube account, and all of your other social media platforms in your Google+ bio ties everything together to let Google know that these are all yours and all relevant to your name when people search for you.

The Google+ bio has seemingly unlimited space for text with links, adding blogs that you own or contribute, social media platforms. Take advantage of this rich opportunity to share your best bio utilizing the three or four relevant keywords that fit your niche. Don’t stuff keywords but write your bio in a natural way that expresses your main ideas with keywords included.

google+ links

#2 Making solid connections

While Facebook is full of your high school buddies and family, Google Plus is a wide-open network of people to connect with in a more meaningful way. Networking with others on Google+ is easy because you can comment on any public posts and have longer conversations with the people that you meet.

Search for people by hashtagged content or search for communities in topics that interest you. You’ll have an array of possibilities in a snap. A quick search for “social media” in communities gave me these results:

Google+ Communities

Join a few communities and introduce yourself. You’ll be welcomed by a new level of friends that are interested in all the same things that you are.

Read the community guidelines prior to posting content in the community – each community is set up by individuals with their own rules and guidelines. Start off on the right foot by respecting the community, and you’ll be rewarded with respect in return.

#3 Build thought leadership

Being helpful is the most important thing you can do on social media. People are on social media to find answers, look for inspiration, or be entertained. Creating content that is relevant to your niche builds trust when people come to rely on you for answers about certain topics.

Sharing other people’s content in the same niche or topic areas helps build your social networking as well. Nothing says love and respect to a blogger more than sharing and starting a discussion about their articles. You never know, they might share yours in return! You shouldn’t expect that they do but building social karma in this way is a bridge to connect with others.

Over time as you share great content and talk about the same things, people will come to see you as an expert in the field. Being consistent and on topic helps fast track you toward being recognized as a leader.

#4 Boost your blog

One of the hardest parts of blogging is building your blog traffic. Sharing your blog on Google+ indexes your content faster and can bring more people to your blog. Once you post your blog content, share your post on Google+ to get it indexed by the Googlebot faster and have social signals flow to your blog.

Google “crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.”

These are a few of the reasons that getting started on Google+ is worth your time and effort. I hope I’ve convinced you to give it a try or to get active again if you’ve started and not been active. Increase your online visibility with some power from Google+ and get ready to reach a whole new level of social media and blogging!

Maximize Social Business


Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue



It has been a year and a day since the Salesforce for Google AdWords baton was passed to third-party developers and partners. While they can offer users new and improved apps that track AdWords campaigns, Salesforce can focus on enhancing its core CRM features. Click on over to the Salesforce AppExchange. There you’ll see from the more than 110 reviews on Bizible, one of the six replacements, that it’s more than an adequate alternate for the Salesforce for Google AdWords service.

Image“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”

Bizible has gone through a few iterations over the past few years as they searched for the right product for the market, always staying close to marketing ROI. Having worked at Microsoft for a number of years on the Bing Ads team, Bird and his Bizible co-founder and CTO Peter Thompson learned what marketers care about and some of the challenges they were facing.

An AdAge survey found that the greatest challenge of digital attribution measurement for U.S. marketers is matching online campaigns to online and offline conversion. Bizible makes it easy to see just that, so companies can optimize by ROI.

“Our first product, which is what got us into TechStars, was more for small local businesses to track how their online marketing was translating into in-store purchases,” Bird says about the Seattle-based startup founded in 2011. “After a few months, Salesforce announced their product Salesforce for Google AdWords was to be retired. That product allowed companies to add AdWords details into Salesforce and match that with sales revenue to optimize by ROI, so a similar space.”

Bird says this is what pipeline marketing is all about: moving beyond lead generation to making decisions based on business impact (revenue) instead of clicks and leads.

“The problem with lead generation is that it focuses too heavily on the top of the funnel, weighting toward quantity with little regard for quality,” he says. “Once you consider this, it’s not a bit surprising that only 0.75 percent of leads convert into customers according to Forrester. Pipeline marketing focuses on connecting marketing and sales data to enable decision-making based on revenue.”

Bizible not only brings clarity to how marketing contributes to revenue, but it also makes it actionable. No more guessing which Facebook ad or keyword drove sales. Marketing can understand, forecast, and optimize marketing resources.Image

Open Colleges, a Bizible customer, was recently featured on the Salesforce blog for how they use Bizible to make profitable marketing decisions. By matching online marketing with sales data, specifically revenue, they have been able to grow inquiry volume by more than 100 percent while reducing cost per lead acquisition by 15 percent. 

Here are three ways Bird explains companies like Open Colleges use Bizible to see measurable improvements to marketing performance:

  1. By connecting marketing and sales data and adopting pipeline marketing, companies can make decisions based on revenue instead of just leads. For example, one marketing campaign may cost more per lead. Traditional analytics would say to decrease investment in that campaign. With Bizible, you can see revenue contribution, so sometimes campaigns with higher cost per lead generate more profitable customers, and in fact you may want to increase investment.
  2. Bizible recently launched an Optimizely Salesforce integration. In the past, companies with sales teams were limited to form submissions to assess performance of A/B testing. Bizible’s solution combined with Optimizely means that, for the first time, companies with a sales team can easily trace specific experiments to business impact.
  3. Finally, another use case is tracking social media content downloads. For instance, promoted ads on LinkedIn for e-book downloads make it easy to see which ads and targeting are working. 

There’s a lot of value for Bizible beyond helping companies track marketing in Salesforce and matching it with revenue. After a customer is closed, for example, Bird says all Bizible and Salesforce information is easily reportable. “Say you want to know how many customers are in a particular state. Done. Which browsers or computers are they are using. Done. How often they are coming back to your site to assess churn risk. Easy.”

They’re also about to launch an education site at where you can sign up to receive pipeline marketing lessons with actionable tips curated by industry experts like Matt Heinz.

According to a B2B magazine survey, 32 percent of respondents said they don’t track leads to specific marketing touches. If they aren’t tracking online marketing, such as content downloads from social media to leads then they are tracking it to revenue. Bizible makes it really easy, and setup takes less than 30 minutes.

Building on the product, Bizible will soon be launching a multi-touch attribution that also makes it easy for companies to compare ad performance from first click, last click, and U-shaped / position, directly in Salesforce.

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