Animoca Brands has found rapid success with its newest mobile release, Doraemon Gadget Rush, which has been downloaded over 1.8 million times since its release less than two weeks ago. The blitz-style, line-drawing puzzle game is based on the popular Japanese manga and anime series, and asks players to tap and drag their finger across matching-colored symbols to remove them from the screen. The goal of the game is to earn a large number of points in a limited amount of time, while helping Doraemon retrieve his stolen gadgets.
Following the early success of Doraemon Gadget Rush, Animoca Brands has announced a partnership with social web and mobile game developer and publisher, Ourpalm, to publish the game on Android devices in China.
The success of Doraemon Gadget Rush has pushed Animoca Brand’s catalog of mobile titles past 116 million total downloads, a figure the company says grows at a rate of three to four million downloads per month.
Animoca Brands was formed in 2014 as a spinoff from parent company Animoca (itself responsible for the popular Star Girl games). Animoca Brands specializes in developing and publishing games based on globally recognized brands, including Garfield, Ultraman and more. On their own, the company’s Garfield titles have accumulated over 40 million downloads in total.
Animoca Brands has plans to release several new mobile titles each month going forward, as it focuses on offering something to every type of gamer.
In a statement, Animoca Brands CEO, Robert Yung, commented on the company’s interesting approach to game development:
At Animoca Brands, we pursue a “hit-resistant” strategy based on producing a large volume of games to appeal to different markets, demographics, genres, niches, and play styles. Thanks to this calculated diversification of risk, and unlike the vast majority of competitors, we don’t need our individual games to become blockbusters in order for our company to be successful. But it certainly helps when a game becomes as popular as Doraemon Gadget Rush!