Get social with Disney


Discover the hottest trends in social media to rev up your PR, marketing and internal communications strategies in 2016.

By Ragan Staff | Posted: December 10, 2015

It doesn’t take magic to stay on top of all the new features and social channels. All you need is three days, one focused track and practical tips from inspiring experts.

A little magic is just a bonus.

Get it all, including the magic, at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World in Lake Buena Vista, Florida, on March 9-11, 2016.

Special offer: Sign up before Dec. 31 and save $ 200!

Join the experts from Southwest, Microsoft, AARP, and Disney in one of three curated tracks to hear practical ideas you can put into action—and see results immediately.

Social Media Strategies for PR & Marketing

  • Use three proven tips to increase Facebook engagement and interaction.
  • Create videos that work on all platforms, with just a shoestring budget and a smartphone.
  • Relate to customers by sharing stories that explain what your product or service can do for them.

Social Media Strategies for Internal Communications

  • Determine which software platform fits your needs and will engage employees.
  • Build a social intranet that increases collaboration and boosts companywide productivity.
  • Develop a clear social media plan to avoid online conflict.

What’s Next on Social Media Platforms

  • Attract a wider audience with contests, advertising, polls and boosted posts.
  • Create compelling tweets and share-worthy images with chats and hashtags.
  • Develop a social strategy that integrates an array of platforms to optimize reach and engagement.

Be inspired by what’s possible. Discover the latest trends, and achieve social media success.

Register here and save $ 200.

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Disney Interactive’s Frozen Free Fall Surpasses 100 Million Downloads

Frozen Free Fall

Disney Interactive’s match-three puzzle game Frozen Free Fall has been downloaded more than 100 million times on mobile devices. A new version of the game launches this week on console and PC, and to celebrate, Disney has released an infographic highlighting some of the game’s stats on mobile devices.

Frozen Free Fall sees players completing level-based match-three puzzles as they interact with popular characters from the film, including Anna, Elsa and Olaf. Each level has a different goal, and players can use power-ups to help them complete tricky stages. Elsa’s power alone has been used more than 162 million times to break ice crystals on the board.

Since Frozen Free Fall was released in late 2013, players around the world have completed 25 billion levels in total. Altogether, players have spent 62 billion minutes playing the game so far, which is more than the total amount of time people spent watching the Frozen film in theaters.

In mid-2014, Frozen Free Fall was updated with a special Summer map of levels which players could complete with Olaf. Since the update’s release, Olaf has spent 1.6 billion minutes in these summer levels.

Frozen Free Fall is available to download for free on the iTunes App Store, Google Play, the Windows Phone Store and the Amazon Appstore.

A new version of the game, Frozen Free Fall: Snowball Fight, launches this week on PlayStation 4, PlayStation 3, Xbox One, Xbox 360 and Steam. The game offers 195 free levels, as well as a multiplayer mode for competing with friends.

Check out the full infographic below.

Frozen Free Fall Infographic

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