Neil Patel’s 5 Surprising Conversion Rate Optimization Discoveries

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Conversion optimization can be confusing. Ideally, we optimize based on data — the cold, objective truths of split testing. Realistically, we operate on hunches, heuristics, and paradigms. Though some of these hunches might be correct, others could be skewed. I’ve been optimizing my websites before conversion optimization was a thing. Every time that I get […]

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