Agree or Disagree? Instagram Named Best Network for Brands in 2013


Agree or Disagree? Instagram Named Best Network for Brands in 2013 image Instagram

This week, a new study from the business analytics company SumAll revealed that Instagram was the best platform for brands in 2013.

For the study, SumAll looked at data from brands on social media with over 25 fans on four of the major social platforms: Instagram, Facebook, Twitter, and Google+.

Here’s what they discovered:

  • Brands on Instagram saw an average of 7 percent growth in both followers and engagement.
  • Brands on Instagram in the U.S. saw a 1.5 percent lift in revenue.
  • Brands on Instagram in the UK saw a 3.6 percent lift in revenue.

Bottom Line: While brands on Instagram certainly have a lot to be excited about, it’s impossible to say which network is really “the best” for brands. And while some businesses may point to Instagram as being the best thing that’s ever happened to their social media efforts, there are others who may credit Facebook or Twitter as being the most important networks for their marketing strategy.

So we thought we would leave it up to you. Has Instagram been the rising star for your social media marketing or are there other networks that you just couldn’t live without in 2013? Join the conversation in the post below:

(Having trouble viewing the Facebook post? View it here.)

If you are thinking about giving Instagram a try, we have a few resources to help:

Here are a few of the other hot topics that caught our attention this week:

Foursquare rolls out new push notifications

Foursquare recently rolled out a newly redesigned app for iOS, with a new emphasis on location-based alerts and push notifications.

Here’s how Foursquare explained the new app in a recent post on the company’s blog:

“When you arrive somewhere new, we tell you what you need to know (like the best thing to order or a money-saving special), even if you don’t open the app.”

Bottom Line: Mobile discovery apps like Foursquare already play an important role in how new customers discover your business.

According to Google and Nielsen, 73 percent of mobile searches trigger additional action and conversion while 55 percent of purchase-related conversions occur within one hour of an initial mobile search.

This means that it’s never been more important to make sure that the information people are finding on Foursquare and other listing platforms are accurate and up-to-date.

Here are a few tips to help you take control of your online listings.

Twitter now allows images in direct messages

Twitter revealed this week that users will now be able to send photos through its private direct messages feature. Previously, direct messages were limited to text-only messages.

Twitter was not the only network that introduced new direct messaging capabilities this week, as Instagram revealed a new feature know as Instagram Direct. This new feature lets users privately send photos or videos to up to 15 followers.

Bottom Line: At this point, it is unclear how either of these features will impact businesses using the networks for marketing purposes. But it does seem that direct messaging could play a more prominent role across all of the social networks in the New Year.

It will be interesting to see how this trend develops in 2014.

What top stories caught your attention this week? Let us know in the comments below.

Social Articles | Business 2 Community


12 most agreeable ways to disagree with co-workers


The workplace can be a perilous and thorny scene for disagreements.

Being loud and clear leaves no room for misinterpretation, but it also leaves no room for anyone else’s ideas. Staying silent doesn’t air dissenting opinions, so that’s no good, either.

How can you find more neutral ground?

Here are 12 ways to register your disagreement without clobbering co-workers:

1. “Hmmm …” (then silence)

It can be hard to stay silent when you disagree with someone, but when you do, you actually give a reaction—it’s just a silent one. Chances are the person will follow up with more detail, or try to explain his idea better or more convincingly. Plus, it leaves some space in the conversation.

2. “Why?”

If silence is too subtle, try asking “why?” Then keep quiet. It’s respectful but direct.

3. “I hear the pros. What about some of the cons?”

This response shows you’re listening but dubious. It invites your co-worker to think through other options and share them.

4. “So, what do you consider the downsides to be?”

Here you don’t indicate any sense of agreement. And like No. 3, it leads your co-worker—not you—to point out the idea’s flaws or shortcomings. This can help keep defensiveness at bay.

5. “Can you talk me through this in more detail? I’m not seeing a successful outcome with this approach.”

This response gives people more time to talk, which lets them feel like you are listening to them. Plus, it lets them explain the idea more clearly. Significantly, it also shows—in a calm manner—you are not on board.

6. “Well, let’s imagine if this happened …”

This response lets you object in a way that feels collaborative. You’re proposing to puzzle through options together and continue the discussion.

7. “We could look at it from this perspective, too.”

This is another way to discuss potential pitfalls while demonstrating you’re on the same team. This response effectively makes space for your perspective, but doesn’t sound threatening. This way the person is more likely to hear what you have to say.

8. “I see the situation from this angle …”

Here your opposition is implied, but not named. You don’t state “I disagree,” even though you do. Rather, you jump right to the next step and share your differing view.

9. “I’d like to lay out another perspective.”

This phrase achieves a result similar to No. 8. You present your view without declaring an unfavorable opinion about your co-worker’s idea. It’s subtle, yet creates a much more neutral context for your co-worker to hear your proposal.

10. “I don’t see it that way.”

This response naturally invites your co-worker to ask you why. It sets up a platform for you to keep talking and explain why you disagree.

11. “I have a different take on that. Here are my thoughts …”

This response indicates two things: You’re not a fan of the idea, and you’re going to present your reasons. Still, it sounds much less confrontational than, “You’re wrong, and here’s why.”

12. “I see risks with that approach, such as these …”

This is the most direct response of the bunch. It clearly states your opposition, and indicates you’re going to lay out the flaws and shortcomings you see. However, it still avoids personalizing the disagreement by firing back with, “You’re wrong.” Or worse: “That’s stupid!”

[RELATED: Ragan’s new distance-learning site houses the most comprehensive video training library for corporate communicators.]

I’m not suggesting we tiptoe around colleagues with whom we disagree—not at all. What I am saying is when you use phrases that are civil and respectful when you disagree with co-workers, you are more likely to keep the discussion calm and get your point across. When people feel like you are attacking them or their ideas, it shuts down the conversation.

You might disagree, and I’m happy to hear why. You might also have other effective approaches for dissenting in the workplace. Please share.

This article is republished with permission, courtesy of 12 Most. 

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