You Can Now Purchase Products Directly From YouTube Videos

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You Can Now Purchase Products Directly From YouTube Videos

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YouTube has introduced shoppable cards within videos called “TrueView” for brands to sell products directly to individuals. This feature aims to connect the moment a person experiences a video with their impulse to make a purchase. In their blog post, YouTube says,

TrueView for shopping allows you to showcase product details and images – along with the ability to click to purchase from a brand or retail site – all within your video ad. It’s available for TrueView in-stream video ads on YouTube. And since we know that 50% of views on YouTube come from mobile devices, we’ve made sure that it works seamlessly across mobile phones, desktops, and tablets.

TrueView is built on YouTube’s new “cards platform” that beautifies video annotations, and now, advertisers can direct viewers to specific products that are associated with or featured directly in the video. YouTube says early testers of TrueView for shopping saw increases in sales. Wayfair, an online home goods retailer, saw a 3X revenue increase per impression served compared to their previous campaigns. Beauty retailer Sephora also tested TrueView to drive +80% lift in consideration and +54% lift in ad recall with an average view time of two minutes.

TureView video ads will be available on YouTube’s buying front-end in the coming months, but for now, only a handful of brands have access. For more information on TrueView, read YouTube’s full blog post here.

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Add YouTube Videos to a Playlist Directly From Search Results

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Add YouTube Videos to a Playlist Directly From Search Results

Playlists are a great way to track your YouTube videos. Typically you use the “Add to” button on the video’s page to add it to a list. YouTube’s search now lets you do it from the results.

When you perform a search in YouTube, hover over a video and you’ll see three vertical dots on the side. Click on the dots and you’ll see your playlists. Then just check the lists and that will add the video.

Quickly Add YouTube Search Results to Playlists | Google Operating System

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